Claim Testing Services
Built on Real Consumer
Evidence
Claim Testing Services
Built on Real Consumer
Evidence
Claim Testing
Services Built on
Real Consumer
Evidence
Claim Testing Services
Built on Real Consumer
Evidence
The moment a claim is out there — on a pack, in an ad, on a landing page — it stops being a marketing line and becomes something you must defend to a regulator, a competitor, or a consumer who feels misled. Our Claim Testing Services test what your claim says to real people and give you the evidence to back it up before it goes live.
What You Get with Claim Testing
Most brands find out a marketing claim doesn't hold up after a regulator flags it, or a competitor's lawyer does. We test it before it goes out into the world.
We test the claim the way consumers will actually read it, not the way your team meant it
We run monadic, sequential monadic, or paired comparison testing — whichever fits how the claim will actually be used
We test blind vs. branded, so you know if the claim works on its own or is just riding on your brand name
You get a statistically sound basis for the exact wording going on the ad or pack — real consumer claim validation, not a rough version of it
Every study is built to hold up if a regulator or competitor challenges it, not just to get internal sign-off
TRUSTED BY
50+
Claim Testing Projects Delivered
15+
Categories Covered
100%
Delivered with Statistical Rationale
25+
Years of Industry Experience
50+
Claim Testing Projects Delivered
15+
Categories Covered
100%
Delivered with Statistical Rationale
25+
Years of Industry Experience
50+
Claim Testing Projects Delivered
15+
Categories Covered
100%
Delivered with Statistical Rationale
25+
Years of Industry Experience
"How we test it"
The Research Behind the claim
Consumer perception, not gut feeling
Monadic, sequential monadic, or blind vs. branded — whichever fits the claim
Tested in every market it runs in
Statistically sound, regulator-ready
We turn consumer perception into reliable, defensible evidence—using the right research design for each claim, across every market where it runs.
Why It Matters
Why Claim Testing Matters
Real claim substantiation research protects far more than just the claim.
Protects the Media Spend
A claim pulled mid-campaign after a regulatory notice doesn't just cost legal fees — it costs the media budget already spent running an ad that now can't air.
Protects the Media Spend
A claim pulled mid-campaign after a regulatory notice doesn't just cost legal fees — it costs the media budget already spent running an ad that now can't air.
Protects the Media Spend
A claim pulled mid-campaign after a regulatory notice doesn't just cost legal fees — it costs the media budget already spent running an ad that now can't air.
Protects the Media Spend
A claim pulled mid-campaign after a regulatory notice doesn't just cost legal fees — it costs the media budget already spent running an ad that now can't air.
Tests the Words, Not the Intent
"Clinically proven" and "dermatologist tested" read as very different promises to a consumer. We test what the wording implies, not what your team meant — that's consumer perception claim testing in practice.
Tests the Words, Not the Intent
"Clinically proven" and "dermatologist tested" read as very different promises to a consumer. We test what the wording implies, not what your team meant — that's consumer perception claim testing in practice.
Tests the Words, Not the Intent
"Clinically proven" and "dermatologist tested" read as very different promises to a consumer. We test what the wording implies, not what your team meant — that's consumer perception claim testing in practice.
Tests the Words, Not the Intent
"Clinically proven" and "dermatologist tested" read as very different promises to a consumer. We test what the wording implies, not what your team meant — that's consumer perception claim testing in practice.
Build the Evidence Before You Need It
When a claim gets challenged, the question is never "is it true" — it's "did you have proof before you said it?" Evidence built afterwards doesn't count — real claim substantiation happens before, not after.
Build the Evidence Before You Need It
When a claim gets challenged, the question is never "is it true" — it's "did you have proof before you said it?" Evidence built afterwards doesn't count — real claim substantiation happens before, not after.
Build the Evidence Before You Need It
When a claim gets challenged, the question is never "is it true" — it's "did you have proof before you said it?" Evidence built afterwards doesn't count — real claim substantiation happens before, not after.
Build the Evidence Before You Need It
When a claim gets challenged, the question is never "is it true" — it's "did you have proof before you said it?" Evidence built afterwards doesn't count — real claim substantiation happens before, not after.
Separates the Brand from the Claim
Blind vs. branded testing shows whether a claim wins on its own or is just riding on brand equity — worth knowing before a competitor copies the line.
Separates the Brand from the Claim
Blind vs. branded testing shows whether a claim wins on its own or is just riding on brand equity — worth knowing before a competitor copies the line.
Separates the Brand from the Claim
Blind vs. branded testing shows whether a claim wins on its own or is just riding on brand equity — worth knowing before a competitor copies the line.
Separates the Brand from the Claim
Blind vs. branded testing shows whether a claim wins on its own or is just riding on brand equity — worth knowing before a competitor copies the line.
Refines the Wording, Not Just the Verdict
Claim wording testing means testing multiple phrasings of the same claim to see which version lands strongest, before the wording gets locked into media.
Refines the Wording, Not Just the Verdict
Claim wording testing means testing multiple phrasings of the same claim to see which version lands strongest, before the wording gets locked into media.
Refines the Wording, Not Just the Verdict
Claim wording testing means testing multiple phrasings of the same claim to see which version lands strongest, before the wording gets locked into media.
Refines the Wording, Not Just the Verdict
Claim wording testing means testing multiple phrasings of the same claim to see which version lands strongest, before the wording gets locked into media.
CAPABILITIES
What We Test
Monadic Testing
Each respondent evaluates one claim on its own — the cleanest read on how a single claim performs, the simplest monadic testing methodology there is.
Monadic Testing
Each respondent evaluates one claim on its own — the cleanest read on how a single claim performs, the simplest monadic testing methodology there is.
Monadic Testing
Each respondent evaluates one claim on its own — the cleanest read on how a single claim performs, the simplest monadic testing methodology there is.
Sequential Monadic & Paired Comparison
Respondents see multiple claims, or a claim against a competitor's, one after another — showing which version wins and by how much.
Sequential Monadic & Paired Comparison
Respondents see multiple claims, or a claim against a competitor's, one after another — showing which version wins and by how much.
Sequential Monadic & Paired Comparison
Respondents see multiple claims, or a claim against a competitor's, one after another — showing which version wins and by how much.
Blind vs. Branded Testing
The same claim tested with and without the brand name attached, so you know if the claim is doing the work or the brand is.
Blind vs. Branded Testing
The same claim tested with and without the brand name attached, so you know if the claim is doing the work or the brand is.
Blind vs. Branded Testing
The same claim tested with and without the brand name attached, so you know if the claim is doing the work or the brand is.
Claim Rotation & Iterative Refinement
Different phrasings of the same benefit tested against each other — claim optimization testing — narrowing down to the wording that performs best before it goes to media.
Claim Rotation & Iterative Refinement
Different phrasings of the same benefit tested against each other — claim optimization testing — narrowing down to the wording that performs best before it goes to media.
Claim Rotation & Iterative Refinement
Different phrasings of the same benefit tested against each other — claim optimization testing — narrowing down to the wording that performs best before it goes to media.
Purchase Intent & Believability Scoring
Past "do people like this claim" — does it actually move purchase intent, and do people believe it's true.
Purchase Intent & Believability Scoring
Past "do people like this claim" — does it actually move purchase intent, and do people believe it's true.
Purchase Intent & Believability Scoring
Past "do people like this claim" — does it actually move purchase intent, and do people believe it's true.
TESTIMONIALS
Notes from our clients
"Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed."
FI MONEY
"We had a great and seamless experience. Everything was quite on time and the key POC was very helpful and prompt. The quality was great — the team came forward and helped us at every step."
MAMA EARTH
"The quality of consumers recruited are always fabulous, please continue maintaining the same. Thanks for prompt response at all times — really appreciate the quick response and quality of work."
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
"Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed."
FI MONEY
"We had a great and seamless experience. Everything was quite on time and the key POC was very helpful and prompt. The quality was great — the team came forward and helped us at every step."
MAMA EARTH
"The quality of consumers recruited are always fabulous, please continue maintaining the same. Thanks for prompt response at all times — really appreciate the quick response and quality of work."
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
"Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed."
FI MONEY
"We had a great and seamless experience. Everything was quite on time and the key POC was very helpful and prompt. The quality was great — the team came forward and helped us at every step."
MAMA EARTH
"The quality of consumers recruited are always fabulous, please continue maintaining the same. Thanks for prompt response at all times — really appreciate the quick response and quality of work."
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
"Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed."
FI MONEY
"We had a great and seamless experience. Everything was quite on time and the key POC was very helpful and prompt. The quality was great — the team came forward and helped us at every step."
MAMA EARTH
"The quality of consumers recruited are always fabulous, please continue maintaining the same. Thanks for prompt response at all times — really appreciate the quick response and quality of work."
PIRAMAL HEALTHCARE
SUCCESS STORIES
Read how we made an impact
SUCCESS STORIES
Read how we made an impact
SUCCESS STORIES
Read how we made an impact
SUCCESS STORIES
Read how we made an impact
Frequently asked questions
What is claim testing in market research?
Is claim testing the same as a clinical trial?
What kinds of claims need testing?
How is a claim testing study actually designed?
Does claim testing work the same way in every country?
What is claim testing in market research?
Is claim testing the same as a clinical trial?
What kinds of claims need testing?
How is a claim testing study actually designed?
Does claim testing work the same way in every country?
Test the Claim Before the Market Does
Whether it's a comparative claim, a taste claim, or a positioning statement, we build the consumer evidence behind it — methodology, sample, and reporting built to hold up if it's ever challenged. That's what our Claim Testing Services actually deliver — in India, and beyond.
Test the Claim Before the Market Does
Whether it's a comparative claim, a taste claim, or a positioning statement, we build the consumer evidence behind it — methodology, sample, and reporting built to hold up if it's ever challenged. That's what our Claim Testing Services actually deliver — in India, and beyond.
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044
Market Xcel Data Matrix © 2026 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044
Market Xcel Data Matrix © 2026 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044
Market Xcel Data Matrix © 2026 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044
Market Xcel Data Matrix © 2026 (v1.1.3)