Tourism & Hospitality Industry Research That Drives Decisions
Tourism & Hospitality Industry Research That Drives Decisions
Tourism & Hospitality Industry Research That Drives Decisions
Tourism & Hospitality Industry Research That Drives Decisions
Travel is thriving again, but travelers have changed, seeking seamless digital journeys, personalized stays, value-driven choices, and responsible experiences. At Market Xcel, we provide tourism and hospitality market insights that dig into guest analytics, where demand is rising, and how destinations and brands can improve satisfaction, pricing, and service. From booking patterns to post-stay loyalty, we turn tourism insights into a competitive edge.
TRUSTED BY
TRUSTED BY
TRUSTED BY
Insights That Transform Tourism & Hospitality Growth
Guest expectations are evolving at lightning speed: instant bookings, seamless check-ins, personalized amenities, transparent sustainability practices, and deeply immersive travel experiences. Leveraging deep expertise in hospitality experience optimization research, digital path-to-purchase mapping, brand benchmarking, and traveler sentiment analytics, Market Xcel equips hotels, tourism boards, and travel brands with powerful tourism demand-forecasting intelligence. You can expect sharper anticipation of demand, reduced revenue leakages, improved operational performance, and memorable journeys that keep travelers coming back.
Mystery Audit & Experience Quality
We deploy trained auditors as real guests across hotels, resorts, and attractions for hotel service quality assessment, revealing service gaps in check-in, housekeeping, F&B, spa, and concierge. Leveraging our hospitality mystery audit research, journey scorecards, covert recordings, and timing studies, we quantify wait times, upsell execution, hygiene compliance, and brand standards. Hotel insights translate into SOP fixes, coaching plans, and measurable CX lifts that protect reputation, raise review scores, and align teams on what “great” consistently looks like.
Mystery Audit & Experience Quality
We deploy trained auditors as real guests across hotels, resorts, and attractions for hotel service quality assessment, revealing service gaps in check-in, housekeeping, F&B, spa, and concierge. Leveraging our hospitality mystery audit research, journey scorecards, covert recordings, and timing studies, we quantify wait times, upsell execution, hygiene compliance, and brand standards. Hotel insights translate into SOP fixes, coaching plans, and measurable CX lifts that protect reputation, raise review scores, and align teams on what “great” consistently looks like.
Mystery Audit & Experience Quality
We deploy trained auditors as real guests across hotels, resorts, and attractions for hotel service quality assessment, revealing service gaps in check-in, housekeeping, F&B, spa, and concierge. Leveraging our hospitality mystery audit research, journey scorecards, covert recordings, and timing studies, we quantify wait times, upsell execution, hygiene compliance, and brand standards. Hotel insights translate into SOP fixes, coaching plans, and measurable CX lifts that protect reputation, raise review scores, and align teams on what “great” consistently looks like.
Mystery Audit & Experience Quality
We deploy trained auditors as real guests across hotels, resorts, and attractions for hotel service quality assessment, revealing service gaps in check-in, housekeeping, F&B, spa, and concierge. Leveraging our hospitality mystery audit research, journey scorecards, covert recordings, and timing studies, we quantify wait times, upsell execution, hygiene compliance, and brand standards. Hotel insights translate into SOP fixes, coaching plans, and measurable CX lifts that protect reputation, raise review scores, and align teams on what “great” consistently looks like.
UI/UX Design for Booking Platforms
Travelers expect effortless discovery and travel booking digital experience. We redesign search-to-book flows for OTAs, airlines, and hotel sites, reducing friction at every step, including filters, fare calendars, room selection, ancillaries, and payments. Through usability tests, heatmaps, and funnel analytics, we spot drop-offs, refine copy, and simplify choices. Prototypes are A/B tested for conversion, speed, accessibility, and mobile-first behavior, so more shoppers become travelers without inflating media spend.
UI/UX Design for Booking Platforms
Travelers expect effortless discovery and travel booking digital experience. We redesign search-to-book flows for OTAs, airlines, and hotel sites, reducing friction at every step, including filters, fare calendars, room selection, ancillaries, and payments. Through usability tests, heatmaps, and funnel analytics, we spot drop-offs, refine copy, and simplify choices. Prototypes are A/B tested for conversion, speed, accessibility, and mobile-first behavior, so more shoppers become travelers without inflating media spend.
UI/UX Design for Booking Platforms
Travelers expect effortless discovery and travel booking digital experience. We redesign search-to-book flows for OTAs, airlines, and hotel sites, reducing friction at every step, including filters, fare calendars, room selection, ancillaries, and payments. Through usability tests, heatmaps, and funnel analytics, we spot drop-offs, refine copy, and simplify choices. Prototypes are A/B tested for conversion, speed, accessibility, and mobile-first behavior, so more shoppers become travelers without inflating media spend.
UI/UX Design for Booking Platforms
Travelers expect effortless discovery and travel booking digital experience. We redesign search-to-book flows for OTAs, airlines, and hotel sites, reducing friction at every step, including filters, fare calendars, room selection, ancillaries, and payments. Through usability tests, heatmaps, and funnel analytics, we spot drop-offs, refine copy, and simplify choices. Prototypes are A/B tested for conversion, speed, accessibility, and mobile-first behavior, so more shoppers become travelers without inflating media spend.
Customer Satisfaction Tracking
We build a continuous voice-of-customer engine across pre-stay, in-stay, and post-stay touchpoints to provide hospitality customer satisfaction insights. Using brief pulses and alerts, we capture issues in the moment and route them to accountable teams. Dashboards segment by channel, traveler type, and purpose of trip to expose root causes behind complaints and compliments. The result: faster recoveries, higher hotel ratings, and fewer service credits, turning guest feedback into daily operational improvement.
Customer Satisfaction Tracking
We build a continuous voice-of-customer engine across pre-stay, in-stay, and post-stay touchpoints to provide hospitality customer satisfaction insights. Using brief pulses and alerts, we capture issues in the moment and route them to accountable teams. Dashboards segment by channel, traveler type, and purpose of trip to expose root causes behind complaints and compliments. The result: faster recoveries, higher hotel ratings, and fewer service credits, turning guest feedback into daily operational improvement.
Customer Satisfaction Tracking
We build a continuous voice-of-customer engine across pre-stay, in-stay, and post-stay touchpoints to provide hospitality customer satisfaction insights. Using brief pulses and alerts, we capture issues in the moment and route them to accountable teams. Dashboards segment by channel, traveler type, and purpose of trip to expose root causes behind complaints and compliments. The result: faster recoveries, higher hotel ratings, and fewer service credits, turning guest feedback into daily operational improvement.
Customer Satisfaction Tracking
We build a continuous voice-of-customer engine across pre-stay, in-stay, and post-stay touchpoints to provide hospitality customer satisfaction insights. Using brief pulses and alerts, we capture issues in the moment and route them to accountable teams. Dashboards segment by channel, traveler type, and purpose of trip to expose root causes behind complaints and compliments. The result: faster recoveries, higher hotel ratings, and fewer service credits, turning guest feedback into daily operational improvement.
NPS & Loyalty Diagnostics
Beyond a single score, we unpack promoters vs detractors by corridor, property type, and booking source providing top-notch hotel loyalty insights research. We connect NPS with spend, repeat rate, and upsell acceptance to show the real ROI of loyalty tiers and benefits. Driver modeling isolates what moves traveler advocacy, staff warmth, cleanliness, Wi-Fi, breakfast, or price fairness, so teams fund the few initiatives that raise recommendation and length of stay, not just survey numbers.
NPS & Loyalty Diagnostics
Beyond a single score, we unpack promoters vs detractors by corridor, property type, and booking source providing top-notch hotel loyalty insights research. We connect NPS with spend, repeat rate, and upsell acceptance to show the real ROI of loyalty tiers and benefits. Driver modeling isolates what moves traveler advocacy, staff warmth, cleanliness, Wi-Fi, breakfast, or price fairness, so teams fund the few initiatives that raise recommendation and length of stay, not just survey numbers.
NPS & Loyalty Diagnostics
Beyond a single score, we unpack promoters vs detractors by corridor, property type, and booking source providing top-notch hotel loyalty insights research. We connect NPS with spend, repeat rate, and upsell acceptance to show the real ROI of loyalty tiers and benefits. Driver modeling isolates what moves traveler advocacy, staff warmth, cleanliness, Wi-Fi, breakfast, or price fairness, so teams fund the few initiatives that raise recommendation and length of stay, not just survey numbers.
NPS & Loyalty Diagnostics
Beyond a single score, we unpack promoters vs detractors by corridor, property type, and booking source providing top-notch hotel loyalty insights research. We connect NPS with spend, repeat rate, and upsell acceptance to show the real ROI of loyalty tiers and benefits. Driver modeling isolates what moves traveler advocacy, staff warmth, cleanliness, Wi-Fi, breakfast, or price fairness, so teams fund the few initiatives that raise recommendation and length of stay, not just survey numbers.
Pricing & Revenue Optimization
Smart pricing beats blanket discounts. For pricing insights, we blend competitor scraping, demand signals, and elasticity research to tune BARs, packages, and ancillaries. Our tests calibrate fences, minimum stays, and cancellation terms, while price-perception surveys safeguard trust. Deliverables include seasonality curves, parity guardrails, event playbooks, and hotel revenue growth intelligence so revenue grows through precision and timing rather than last-minute panic or margin-eroding promotions in shoulder periods.
Pricing & Revenue Optimization
Smart pricing beats blanket discounts. For pricing insights, we blend competitor scraping, demand signals, and elasticity research to tune BARs, packages, and ancillaries. Our tests calibrate fences, minimum stays, and cancellation terms, while price-perception surveys safeguard trust. Deliverables include seasonality curves, parity guardrails, event playbooks, and hotel revenue growth intelligence so revenue grows through precision and timing rather than last-minute panic or margin-eroding promotions in shoulder periods.
Pricing & Revenue Optimization
Smart pricing beats blanket discounts. For pricing insights, we blend competitor scraping, demand signals, and elasticity research to tune BARs, packages, and ancillaries. Our tests calibrate fences, minimum stays, and cancellation terms, while price-perception surveys safeguard trust. Deliverables include seasonality curves, parity guardrails, event playbooks, and hotel revenue growth intelligence so revenue grows through precision and timing rather than last-minute panic or margin-eroding promotions in shoulder periods.
Pricing & Revenue Optimization
Smart pricing beats blanket discounts. For pricing insights, we blend competitor scraping, demand signals, and elasticity research to tune BARs, packages, and ancillaries. Our tests calibrate fences, minimum stays, and cancellation terms, while price-perception surveys safeguard trust. Deliverables include seasonality curves, parity guardrails, event playbooks, and hotel revenue growth intelligence so revenue grows through precision and timing rather than last-minute panic or margin-eroding promotions in shoulder periods.
Demand Forecasting & Market Sizing
From new openings to refurbishments, we provide tourism demand forecasting solutions by origin, segment, and season using arrivals data, route capacity, macro indicators, and event calendars. Scenarios stress-test visa policies, competitor adds, fuel prices, and weather shocks. We estimate hotel nights, ADR, occupancy, and spillover to nearby districts, giving owners, brands, and DMOs evidence to time capex, right-size inventory, and staff up without overextending during volatility.
Demand Forecasting & Market Sizing
From new openings to refurbishments, we provide tourism demand forecasting solutions by origin, segment, and season using arrivals data, route capacity, macro indicators, and event calendars. Scenarios stress-test visa policies, competitor adds, fuel prices, and weather shocks. We estimate hotel nights, ADR, occupancy, and spillover to nearby districts, giving owners, brands, and DMOs evidence to time capex, right-size inventory, and staff up without overextending during volatility.
Demand Forecasting & Market Sizing
From new openings to refurbishments, we provide tourism demand forecasting solutions by origin, segment, and season using arrivals data, route capacity, macro indicators, and event calendars. Scenarios stress-test visa policies, competitor adds, fuel prices, and weather shocks. We estimate hotel nights, ADR, occupancy, and spillover to nearby districts, giving owners, brands, and DMOs evidence to time capex, right-size inventory, and staff up without overextending during volatility.
Demand Forecasting & Market Sizing
From new openings to refurbishments, we provide tourism demand forecasting solutions by origin, segment, and season using arrivals data, route capacity, macro indicators, and event calendars. Scenarios stress-test visa policies, competitor adds, fuel prices, and weather shocks. We estimate hotel nights, ADR, occupancy, and spillover to nearby districts, giving owners, brands, and DMOs evidence to time capex, right-size inventory, and staff up without overextending during volatility.
Distribution & Channel Economics
OTAs, metasearch, GDS, and direct each carry a cost within the channel mix. Through hotel distribution channel analysis and OTA performance benchmarking, we build a true P&L of your mix by factoring commissions, promos, payment fees, and media to clarify booking economics. Leak-path analysis delivers actionable OTA insights, spotting duplicate listings, parity gaps, and underperforming rate plans. We design media-to-book journeys, incentives for direct, and fair OTA partnerships that protect visibility yet improve margins, so inventory aligns with demand windows and last-room availability stays in your control.
Distribution & Channel Economics
OTAs, metasearch, GDS, and direct each carry a cost within the channel mix. Through hotel distribution channel analysis and OTA performance benchmarking, we build a true P&L of your mix by factoring commissions, promos, payment fees, and media to clarify booking economics. Leak-path analysis delivers actionable OTA insights, spotting duplicate listings, parity gaps, and underperforming rate plans. We design media-to-book journeys, incentives for direct, and fair OTA partnerships that protect visibility yet improve margins, so inventory aligns with demand windows and last-room availability stays in your control.
Distribution & Channel Economics
OTAs, metasearch, GDS, and direct each carry a cost within the channel mix. Through hotel distribution channel analysis and OTA performance benchmarking, we build a true P&L of your mix by factoring commissions, promos, payment fees, and media to clarify booking economics. Leak-path analysis delivers actionable OTA insights, spotting duplicate listings, parity gaps, and underperforming rate plans. We design media-to-book journeys, incentives for direct, and fair OTA partnerships that protect visibility yet improve margins, so inventory aligns with demand windows and last-room availability stays in your control.
Distribution & Channel Economics
OTAs, metasearch, GDS, and direct each carry a cost within the channel mix. Through hotel distribution channel analysis and OTA performance benchmarking, we build a true P&L of your mix by factoring commissions, promos, payment fees, and media to clarify booking economics. Leak-path analysis delivers actionable OTA insights, spotting duplicate listings, parity gaps, and underperforming rate plans. We design media-to-book journeys, incentives for direct, and fair OTA partnerships that protect visibility yet improve margins, so inventory aligns with demand windows and last-room availability stays in your control.
Traveler Journey & Conversion Analytics
Bookings are the outcome of dozens of micro-moments across the travel funnel. Using traveler journey mapping research and hospitality conversion analytics, we stitch data from ads, websites, apps, call center, and on-property systems to understand real booking behavior. Path and cohort analysis generate clear journey insights, exposing anxiety points, ID uploads, taxes, room descriptions, or fees, so we fix them. We quantify lift from reviews, loyalty prompts, financing options, and scarcity cues, then sequence experiments that raise revenue while keeping cancellations stable.
Traveler Journey & Conversion Analytics
Bookings are the outcome of dozens of micro-moments across the travel funnel. Using traveler journey mapping research and hospitality conversion analytics, we stitch data from ads, websites, apps, call center, and on-property systems to understand real booking behavior. Path and cohort analysis generate clear journey insights, exposing anxiety points, ID uploads, taxes, room descriptions, or fees, so we fix them. We quantify lift from reviews, loyalty prompts, financing options, and scarcity cues, then sequence experiments that raise revenue while keeping cancellations stable.
Traveler Journey & Conversion Analytics
Bookings are the outcome of dozens of micro-moments across the travel funnel. Using traveler journey mapping research and hospitality conversion analytics, we stitch data from ads, websites, apps, call center, and on-property systems to understand real booking behavior. Path and cohort analysis generate clear journey insights, exposing anxiety points, ID uploads, taxes, room descriptions, or fees, so we fix them. We quantify lift from reviews, loyalty prompts, financing options, and scarcity cues, then sequence experiments that raise revenue while keeping cancellations stable.
Traveler Journey & Conversion Analytics
Bookings are the outcome of dozens of micro-moments across the travel funnel. Using traveler journey mapping research and hospitality conversion analytics, we stitch data from ads, websites, apps, call center, and on-property systems to understand real booking behavior. Path and cohort analysis generate clear journey insights, exposing anxiety points, ID uploads, taxes, room descriptions, or fees, so we fix them. We quantify lift from reviews, loyalty prompts, financing options, and scarcity cues, then sequence experiments that raise revenue while keeping cancellations stable.
Sustainability & ESG for Hospitality
Sustainability must be credible and measurable in ESG hotels and green travel. Using sustainable tourism research insights and hospitality ESG benchmarking, we establish energy, water, and waste baselines; model retrofits and quick wins; and test guest willingness to adopt greener choices. Our frameworks align with major standards and local regulations, enabling compliant reporting and credible eco insights. By linking initiatives to cost savings and traveler preference, we help brands cut impact, meet audits, and tell a story conscious guests actually believe.
Sustainability & ESG for Hospitality
Sustainability must be credible and measurable in ESG hotels and green travel. Using sustainable tourism research insights and hospitality ESG benchmarking, we establish energy, water, and waste baselines; model retrofits and quick wins; and test guest willingness to adopt greener choices. Our frameworks align with major standards and local regulations, enabling compliant reporting and credible eco insights. By linking initiatives to cost savings and traveler preference, we help brands cut impact, meet audits, and tell a story conscious guests actually believe.
Sustainability & ESG for Hospitality
Sustainability must be credible and measurable in ESG hotels and green travel. Using sustainable tourism research insights and hospitality ESG benchmarking, we establish energy, water, and waste baselines; model retrofits and quick wins; and test guest willingness to adopt greener choices. Our frameworks align with major standards and local regulations, enabling compliant reporting and credible eco insights. By linking initiatives to cost savings and traveler preference, we help brands cut impact, meet audits, and tell a story conscious guests actually believe.
Sustainability & ESG for Hospitality
Sustainability must be credible and measurable in ESG hotels and green travel. Using sustainable tourism research insights and hospitality ESG benchmarking, we establish energy, water, and waste baselines; model retrofits and quick wins; and test guest willingness to adopt greener choices. Our frameworks align with major standards and local regulations, enabling compliant reporting and credible eco insights. By linking initiatives to cost savings and traveler preference, we help brands cut impact, meet audits, and tell a story conscious guests actually believe.
Brand Awareness & Positioning Research
Competition is tightening as travelers switch brands quickly and disruptors reshape booking behavior. Using tourism brand perception analysis and hospitality brand tracking research, we measure hotel visibility, consideration, and trust across markets through brand lift studies, message tests, sentiment analysis, and social listening to understand travel reputation. By benchmarking against direct and indirect rivals, we surface the few levers that build preference and intent, so you protect share, win new guests, and influence bookings in crowded tourism and hospitality.
Brand Awareness & Positioning Research
Competition is tightening as travelers switch brands quickly and disruptors reshape booking behavior. Using tourism brand perception analysis and hospitality brand tracking research, we measure hotel visibility, consideration, and trust across markets through brand lift studies, message tests, sentiment analysis, and social listening to understand travel reputation. By benchmarking against direct and indirect rivals, we surface the few levers that build preference and intent, so you protect share, win new guests, and influence bookings in crowded tourism and hospitality.
Brand Awareness & Positioning Research
Competition is tightening as travelers switch brands quickly and disruptors reshape booking behavior. Using tourism brand perception analysis and hospitality brand tracking research, we measure hotel visibility, consideration, and trust across markets through brand lift studies, message tests, sentiment analysis, and social listening to understand travel reputation. By benchmarking against direct and indirect rivals, we surface the few levers that build preference and intent, so you protect share, win new guests, and influence bookings in crowded tourism and hospitality.
Brand Awareness & Positioning Research
Competition is tightening as travelers switch brands quickly and disruptors reshape booking behavior. Using tourism brand perception analysis and hospitality brand tracking research, we measure hotel visibility, consideration, and trust across markets through brand lift studies, message tests, sentiment analysis, and social listening to understand travel reputation. By benchmarking against direct and indirect rivals, we surface the few levers that build preference and intent, so you protect share, win new guests, and influence bookings in crowded tourism and hospitality.
Customer Experience Programs (CX)
It really is all about the guest journey, from search and check-in to sleep quality and service recovery, covering the full hotel experience in CX travel. Through end-to-end guest experience programs and hospitality CX improvement research, we run ongoing initiatives using mobile surveys, QR touchpoints, and behavioral analytics to reveal friction and delight. Using customer-centric design rooted in hospitality psychology, we turn insights into playbooks and coaching that elevate satisfaction, reviews, and loyalty while reducing refunds, churn, and complaints.
Customer Experience Programs (CX)
It really is all about the guest journey, from search and check-in to sleep quality and service recovery, covering the full hotel experience in CX travel. Through end-to-end guest experience programs and hospitality CX improvement research, we run ongoing initiatives using mobile surveys, QR touchpoints, and behavioral analytics to reveal friction and delight. Using customer-centric design rooted in hospitality psychology, we turn insights into playbooks and coaching that elevate satisfaction, reviews, and loyalty while reducing refunds, churn, and complaints.
Customer Experience Programs (CX)
It really is all about the guest journey, from search and check-in to sleep quality and service recovery, covering the full hotel experience in CX travel. Through end-to-end guest experience programs and hospitality CX improvement research, we run ongoing initiatives using mobile surveys, QR touchpoints, and behavioral analytics to reveal friction and delight. Using customer-centric design rooted in hospitality psychology, we turn insights into playbooks and coaching that elevate satisfaction, reviews, and loyalty while reducing refunds, churn, and complaints.
Customer Experience Programs (CX)
It really is all about the guest journey, from search and check-in to sleep quality and service recovery, covering the full hotel experience in CX travel. Through end-to-end guest experience programs and hospitality CX improvement research, we run ongoing initiatives using mobile surveys, QR touchpoints, and behavioral analytics to reveal friction and delight. Using customer-centric design rooted in hospitality psychology, we turn insights into playbooks and coaching that elevate satisfaction, reviews, and loyalty while reducing refunds, churn, and complaints.
Customer Segmentation & Travel Mindsets
Travelers aren’t one segment; they vary by purpose, budget, channel, and emotional drivers across travel segments. Using traveler segmentation research solutions and tourism persona development insights, we build segmentation grounded in demographics, digital behaviors, motivations, and sustainability attitudes. Through persona mapping, insights from continuous touchpoints define actionable guest cohorts that guide targeted offers and experiences. With segment playbooks, we help hotels, destinations, and OTAs tailor service, pricing, and loyalty perks, improving reviews, recoveries, and operations.
Customer Segmentation & Travel Mindsets
Travelers aren’t one segment; they vary by purpose, budget, channel, and emotional drivers across travel segments. Using traveler segmentation research solutions and tourism persona development insights, we build segmentation grounded in demographics, digital behaviors, motivations, and sustainability attitudes. Through persona mapping, insights from continuous touchpoints define actionable guest cohorts that guide targeted offers and experiences. With segment playbooks, we help hotels, destinations, and OTAs tailor service, pricing, and loyalty perks, improving reviews, recoveries, and operations.
Customer Segmentation & Travel Mindsets
Travelers aren’t one segment; they vary by purpose, budget, channel, and emotional drivers across travel segments. Using traveler segmentation research solutions and tourism persona development insights, we build segmentation grounded in demographics, digital behaviors, motivations, and sustainability attitudes. Through persona mapping, insights from continuous touchpoints define actionable guest cohorts that guide targeted offers and experiences. With segment playbooks, we help hotels, destinations, and OTAs tailor service, pricing, and loyalty perks, improving reviews, recoveries, and operations.
Customer Segmentation & Travel Mindsets
Travelers aren’t one segment; they vary by purpose, budget, channel, and emotional drivers across travel segments. Using traveler segmentation research solutions and tourism persona development insights, we build segmentation grounded in demographics, digital behaviors, motivations, and sustainability attitudes. Through persona mapping, insights from continuous touchpoints define actionable guest cohorts that guide targeted offers and experiences. With segment playbooks, we help hotels, destinations, and OTAs tailor service, pricing, and loyalty perks, improving reviews, recoveries, and operations.
Proposition Development & Pricing Strategy
As traveler priorities shift toward flexibility, transparency, and value-for-money, propositions must evolve quickly. Leveraging hospitality proposition optimization and travel pricing strategy research, we apply value testing, feature trade-offs, and willingness-to-pay modeling to refine room categories, package strategy, ancillaries, and membership tiers. We optimize pricing design, fences, and inclusions tailored to each segment’s expectations, delivering launch playbooks and price architectures that raise conversion and ADR without eroding trust or triggering discount spirals, so brands stay relevant and competitive in fast-changing markets.
Proposition Development & Pricing Strategy
As traveler priorities shift toward flexibility, transparency, and value-for-money, propositions must evolve quickly. Leveraging hospitality proposition optimization and travel pricing strategy research, we apply value testing, feature trade-offs, and willingness-to-pay modeling to refine room categories, package strategy, ancillaries, and membership tiers. We optimize pricing design, fences, and inclusions tailored to each segment’s expectations, delivering launch playbooks and price architectures that raise conversion and ADR without eroding trust or triggering discount spirals, so brands stay relevant and competitive in fast-changing markets.
Proposition Development & Pricing Strategy
As traveler priorities shift toward flexibility, transparency, and value-for-money, propositions must evolve quickly. Leveraging hospitality proposition optimization and travel pricing strategy research, we apply value testing, feature trade-offs, and willingness-to-pay modeling to refine room categories, package strategy, ancillaries, and membership tiers. We optimize pricing design, fences, and inclusions tailored to each segment’s expectations, delivering launch playbooks and price architectures that raise conversion and ADR without eroding trust or triggering discount spirals, so brands stay relevant and competitive in fast-changing markets.
Proposition Development & Pricing Strategy
As traveler priorities shift toward flexibility, transparency, and value-for-money, propositions must evolve quickly. Leveraging hospitality proposition optimization and travel pricing strategy research, we apply value testing, feature trade-offs, and willingness-to-pay modeling to refine room categories, package strategy, ancillaries, and membership tiers. We optimize pricing design, fences, and inclusions tailored to each segment’s expectations, delivering launch playbooks and price architectures that raise conversion and ADR without eroding trust or triggering discount spirals, so brands stay relevant and competitive in fast-changing markets.
Accessibility & Inclusive Travel Research
Inclusive travel is non-negotiable. Millions of travelers with disabilities or special guest needs face barriers across accessible stays at airports, hotels, and attractions. Using inclusive travel research solutions and accessible tourism experience insights, we conduct qualitative and digital-first research with vulnerable and underrepresented groups to uncover pain points and unmet needs. From signage and mobility to dietary and sensory requirements, we identify improvements that enable inclusive design, so every traveler feels welcomed and safe, and your brand earns loyalty from communities too often overlooked.
Accessibility & Inclusive Travel Research
Inclusive travel is non-negotiable. Millions of travelers with disabilities or special guest needs face barriers across accessible stays at airports, hotels, and attractions. Using inclusive travel research solutions and accessible tourism experience insights, we conduct qualitative and digital-first research with vulnerable and underrepresented groups to uncover pain points and unmet needs. From signage and mobility to dietary and sensory requirements, we identify improvements that enable inclusive design, so every traveler feels welcomed and safe, and your brand earns loyalty from communities too often overlooked.
Accessibility & Inclusive Travel Research
Inclusive travel is non-negotiable. Millions of travelers with disabilities or special guest needs face barriers across accessible stays at airports, hotels, and attractions. Using inclusive travel research solutions and accessible tourism experience insights, we conduct qualitative and digital-first research with vulnerable and underrepresented groups to uncover pain points and unmet needs. From signage and mobility to dietary and sensory requirements, we identify improvements that enable inclusive design, so every traveler feels welcomed and safe, and your brand earns loyalty from communities too often overlooked.
Accessibility & Inclusive Travel Research
Inclusive travel is non-negotiable. Millions of travelers with disabilities or special guest needs face barriers across accessible stays at airports, hotels, and attractions. Using inclusive travel research solutions and accessible tourism experience insights, we conduct qualitative and digital-first research with vulnerable and underrepresented groups to uncover pain points and unmet needs. From signage and mobility to dietary and sensory requirements, we identify improvements that enable inclusive design, so every traveler feels welcomed and safe, and your brand earns loyalty from communities too often overlooked.
Competitor & Market Landscape Analysis
Competition is intensifying as new brands, OTAs, and experience platforms reshape how travelers search, compare, and book. Through hospitality competitive benchmarking and tourism market landscape analysis, we conduct a rapid market scan to deliver actionable competitor insights across pricing, visibility, guest ratings, value perception, and digital experience, grounded in real travel trends. Using share-of-search, review analytics, and live fare and room tracking, we reveal where you lead, where you lag, and how to build a defensible, future-fit advantage.
Competitor & Market Landscape Analysis
Competition is intensifying as new brands, OTAs, and experience platforms reshape how travelers search, compare, and book. Through hospitality competitive benchmarking and tourism market landscape analysis, we conduct a rapid market scan to deliver actionable competitor insights across pricing, visibility, guest ratings, value perception, and digital experience, grounded in real travel trends. Using share-of-search, review analytics, and live fare and room tracking, we reveal where you lead, where you lag, and how to build a defensible, future-fit advantage.
Competitor & Market Landscape Analysis
Competition is intensifying as new brands, OTAs, and experience platforms reshape how travelers search, compare, and book. Through hospitality competitive benchmarking and tourism market landscape analysis, we conduct a rapid market scan to deliver actionable competitor insights across pricing, visibility, guest ratings, value perception, and digital experience, grounded in real travel trends. Using share-of-search, review analytics, and live fare and room tracking, we reveal where you lead, where you lag, and how to build a defensible, future-fit advantage.
Competitor & Market Landscape Analysis
Competition is intensifying as new brands, OTAs, and experience platforms reshape how travelers search, compare, and book. Through hospitality competitive benchmarking and tourism market landscape analysis, we conduct a rapid market scan to deliver actionable competitor insights across pricing, visibility, guest ratings, value perception, and digital experience, grounded in real travel trends. Using share-of-search, review analytics, and live fare and room tracking, we reveal where you lead, where you lag, and how to build a defensible, future-fit advantage.
Travel-Centric Research Expertise
We specialize exclusively in travel, tourism, and hospitality research, delivering deep travel insights grounded in tourism research that understands not just what people choose but why they move, explore, and stay. Our teams combine hospitality operations knowledge with travel behavior psychology insights and guest behavior expertise to decode trust, comfort, value, and delight. We go deeper than traditional researchers who treat travel buyers like everyday shoppers, applying tourism decision-making research solutions that reflect the complexity of travel choices. Our insights mirror real behaviors across journeys, revealing motivations that shape destination choices, booking decisions, guest satisfaction, and long-term loyalty.
Full Guest Journey Intelligence
We capture the entire travel path through end-to-end guest journey mapping, not isolated touchpoints. From searching destinations to pre-trip planning, check-in interactions, on-site guest experience, and post-stay reviews, we use journey mapping and holistic travel experience analytics to map the complete emotional and operational journey. This approach delivers actionable travel path insights that help brands identify points of silent churn, design moments that elevate excitement, and strengthen relationships that turn first-time travelers into repeat and loyal guests. Our holistic framework guides improvements that impact both revenue and reputation.
Mystery Audit Powered by Behavioral Science
Hospitality mystery audit evaluation is our superpower, with real guests conducting real journeys through mystery audit programs designed for operational precision. We observe service delivery as it naturally unfolds through service audits and guest quality checks, response times, attentiveness, hygiene, accessibility, brand consistency, and recovery skills under pressure. By combining human observation with a behavior-driven service quality assessment framework and structured behavioral metrics, we show not only what failed but why. This makes improvements targeted and actionable, aligning staff behavior, service consistency, and guest delight for stronger ratings and repeat intent.
Real Behavioral Observation (Beyond Surveys)
We don’t rely solely on what travelers say; behavioral research shows they often don’t recall the micro-frictions that shaped their judgment. Through in-location traveler behavior observation and travel observation, we conduct a real-world hospitality experience study by observing behaviors directly at airports, hotels, F&B, theme parks, transportation hubs, and platforms. Ethnography, heatmapping, and interaction studies generate rich field insights, revealing what people won’t articulate: hesitation during payment, confusion with signage, discomfort during delays. This authentic, real-world research bridges the gap between expectation and reality, giving brands operational clarity.
Competitive Benchmarking with Revenue Lens
We deliver tourism competitive performance benchmarking through continuous competitor tracking across pricing shifts, OTA positioning, review sentiment, channel visibility, digital UX, and share-of-search. Supported by market benchmarking and deep revenue insights, we go further by conducting hospitality revenue impact analysis that links competitive movements directly to your financial performance. This means you understand not only where competitors outperform you, but how much it costs you in lost bookings, lower ADR, or weaker upsell take-rate. Our actionable benchmarking ensures brands invest in the exact moves that strengthen commercial advantage sustainably.
Inclusive and Accessible Travel Insight
We deliver accessible tourism experience research through an inclusive hospitality needs assessment designed to ensure travel works for everyone. Our focus on accessible travel generates meaningful inclusive insights across diverse traveler needs, including differently abled guests, seniors, families with infants, solo women travelers, and others with specific requirements often overlooked. We evaluate mobility, sensory comfort, dietary access, safety cues, and communication clarity. These insights help redesign environments and services that are welcoming, dignified, and compliance-ready. Brands widen market reach, build stronger trust, and truly earn the loyalty of diverse traveler groups.
Predictive Forecasting & Future Signals
Travel demand evolves fast. Our tourism demand forecasting analytics are powered by future travel trend prediction models that combine travel forecasting across macro shifts, traveler intent, route and corridor capacity, price sensitivity, search volumes, and on-ground demand trends to detect future signals early. Instead of reacting when seasons shift, brands using our intelligence get ahead of those shifts, optimizing inventory, staffing, and promotions proactively. This predictive strength keeps brands resilient against volatility and better prepared to ride demand waves before competitors notice.
Human + Digital Insight Fusion
We deliver integrated digital and behavioral travel insights through hybrid UX and consumer motivation research that connects behavioral data, clicks, dwell time, and funnel falloffs, with qualitative storytelling around emotions, motivations, and anxieties. Eye-tracking reveals attention patterns across travel UX, user labs expose confusion, and in-context interviews generate actionable digital insights into what builds trust. The result is insight with both statistical weight and human truth. This combination yields clarity on how to design better platforms, smoother travel experiences, and messaging that converts travelers from browsing into committed bookings.
Strategy-Ready Activation Support
We deliver tourism strategy implementation insights through a hospitality performance improvement roadmap built to turn research into results. Our action insights go beyond recommendations, including impact sizing, revenue projections, role-based execution steps, and product or service playbooks. We provide hands-on strategy support and clear execution guidance, helping teams adopt changes confidently by training frontlines, guiding digital UX upgrades, and deploying diagnostic dashboards that continuously track improvement. This execution-first partnership ensures research doesn’t sit in a slide deck, it drives real change that guests feel, and business performance proves.
SUCCESS STORIES
Read how we made an impact
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
Accelerate your tourism & hospitality journey with Market Xcel
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)