Power Your BFSI Strategy with Trusted Insights

Power Your BFSI Strategy with Trusted Insights

Power Your BFSI Strategy with Trusted Insights

Power Your BFSI Strategy with Trusted Insights

Today’s financial world is changing fast — with smarter customers, game-changing tech, and blurred industry lines shaking things up. It’s clear that just keeping up won’t cut it anymore. That’s why leading institutions aren’t just adapting — they’re stepping up to lead the change.

Stay future-ready with our global network of experts that bring fresh perspectives and deep sector expertise across banking, capital markets, insurance, wealth and asset management, and payments. We help reimagine what brands can achieve and empower people to unlock long-term value for our financial services clients. 

Let’s build trust, accelerate innovation, and unlock opportunities—powered by insights, driven by strategy.

TRUSTED BY

TRUSTED BY

TRUSTED BY

TRUSTED BY

Lead the financial future with Banking sector insights

The Banking, Financial Services, and Insurance (BFSI) sector is undergoing rapid transformation—driven by rising digital adoption, emerging fintech innovations, evolving consumer behavior, and a regulatory landscape that never stands still. At Market Xcel, we empower leading institutions with AI-driven BFSI market research and real-time analytics to decode complexity and unlock growth. From digital banking research services to loan approval behavior studies, we help financial brands understand customer decisions drivers —so they can deliver exceptional value at every touchpoint analysis. Whether it’s improving the financial product testing, insurance policyholder insights, or Crypto investment behavior analysis, we deliver insights that empower BFSI brands to act with clarity, speed, and confidence. Every financial player can benefit from finance market research services that are precise, predictive, and practical.

Tailored Research Solutions for Every BFSI Challenge

Our expert team partners with top financial institutions, fintech disruptors, insurers, and asset managers to deliver customized research and consulting solutions across the BFSI spectrum — including retail banking, digital lending, insurance, trading apps, wealth management, crypto platforms, and neobanking.With a strong footprint as a leading BFSI research provider in India, we translate complexity into clarity, empowering you with insights that build trust, drive innovation, and future-proof your strategies.

Tailored Research Solutions for Every BFSI Challenge

Our expert team partners with top financial institutions, fintech disruptors, insurers, and asset managers to deliver customized research and consulting solutions across the BFSI spectrum — including retail banking, digital lending, insurance, trading apps, wealth management, crypto platforms, and neobanking.With a strong footprint as a leading BFSI research provider in India, we translate complexity into clarity, empowering you with insights that build trust, drive innovation, and future-proof your strategies.

Tailored Research Solutions for Every BFSI Challenge

Our expert team partners with top financial institutions, fintech disruptors, insurers, and asset managers to deliver customized research and consulting solutions across the BFSI spectrum — including retail banking, digital lending, insurance, trading apps, wealth management, crypto platforms, and neobanking.With a strong footprint as a leading BFSI research provider in India, we translate complexity into clarity, empowering you with insights that build trust, drive innovation, and future-proof your strategies.

Tailored Research Solutions for Every BFSI Challenge

Our expert team partners with top financial institutions, fintech disruptors, insurers, and asset managers to deliver customized research and consulting solutions across the BFSI spectrum — including retail banking, digital lending, insurance, trading apps, wealth management, crypto platforms, and neobanking.With a strong footprint as a leading BFSI research provider in India, we translate complexity into clarity, empowering you with insights that build trust, drive innovation, and future-proof your strategies.

Decoding Financial Consumer Behavior & Decision Patterns

From online loan applications to crypto wallet usage, we study the entire customer journey in banking and insurance. Our research uncovers Influencing factors in loan approval behavior, consumer preferences in insurance policy selection, Shifts in digital banking and neobank adoption, decision-making between traditional and fintech platforms and more. We help brands understand what drives trust, loyalty, and action in the ever-evolving financial space.

Decoding Financial Consumer Behavior & Decision Patterns

From online loan applications to crypto wallet usage, we study the entire customer journey in banking and insurance. Our research uncovers Influencing factors in loan approval behavior, consumer preferences in insurance policy selection, Shifts in digital banking and neobank adoption, decision-making between traditional and fintech platforms and more. We help brands understand what drives trust, loyalty, and action in the ever-evolving financial space.

Decoding Financial Consumer Behavior & Decision Patterns

From online loan applications to crypto wallet usage, we study the entire customer journey in banking and insurance. Our research uncovers Influencing factors in loan approval behavior, consumer preferences in insurance policy selection, Shifts in digital banking and neobank adoption, decision-making between traditional and fintech platforms and more. We help brands understand what drives trust, loyalty, and action in the ever-evolving financial space.

Decoding Financial Consumer Behavior & Decision Patterns

From online loan applications to crypto wallet usage, we study the entire customer journey in banking and insurance. Our research uncovers Influencing factors in loan approval behavior, consumer preferences in insurance policy selection, Shifts in digital banking and neobank adoption, decision-making between traditional and fintech platforms and more. We help brands understand what drives trust, loyalty, and action in the ever-evolving financial space.

Enhancing Customer Experience & Brand Loyalty in BFSI

Leverage our finance market research services to sharpen brand narratives, build seamless digital journey, and nurture long-term client relationships. By mapping real consumer experiences across physical and digital touchpoints, we help brands boost engagement funnel and customer loyalty in a crowded marketplace.

Enhancing Customer Experience & Brand Loyalty in BFSI

Leverage our finance market research services to sharpen brand narratives, build seamless digital journey, and nurture long-term client relationships. By mapping real consumer experiences across physical and digital touchpoints, we help brands boost engagement funnel and customer loyalty in a crowded marketplace.

Enhancing Customer Experience & Brand Loyalty in BFSI

Leverage our finance market research services to sharpen brand narratives, build seamless digital journey, and nurture long-term client relationships. By mapping real consumer experiences across physical and digital touchpoints, we help brands boost engagement funnel and customer loyalty in a crowded marketplace.

Enhancing Customer Experience & Brand Loyalty in BFSI

Leverage our finance market research services to sharpen brand narratives, build seamless digital journey, and nurture long-term client relationships. By mapping real consumer experiences across physical and digital touchpoints, we help brands boost engagement funnel and customer loyalty in a crowded marketplace.

Advanced Research Methodologies for Financial Insights

Our multi-layered approach ensures a 360-degree view of market dynamics, empowering BFSI brands to outpace competitors and respond faster to change. We blend qualitative depth and quantitative precision through techniques like, mobile banking experience research, financial literacy behavior studies, big data for finance research, Fintech app UX research and finance market segmentation research and more.

Advanced Research Methodologies for Financial Insights

Our multi-layered approach ensures a 360-degree view of market dynamics, empowering BFSI brands to outpace competitors and respond faster to change. We blend qualitative depth and quantitative precision through techniques like, mobile banking experience research, financial literacy behavior studies, big data for finance research, Fintech app UX research and finance market segmentation research and more.

Advanced Research Methodologies for Financial Insights

Our multi-layered approach ensures a 360-degree view of market dynamics, empowering BFSI brands to outpace competitors and respond faster to change. We blend qualitative depth and quantitative precision through techniques like, mobile banking experience research, financial literacy behavior studies, big data for finance research, Fintech app UX research and finance market segmentation research and more.

Advanced Research Methodologies for Financial Insights

Our multi-layered approach ensures a 360-degree view of market dynamics, empowering BFSI brands to outpace competitors and respond faster to change. We blend qualitative depth and quantitative precision through techniques like, mobile banking experience research, financial literacy behavior studies, big data for finance research, Fintech app UX research and finance market segmentation research and more.

Optimized Go-to-Market & Product Strategies for BFSI

With deep experience in market intelligence, competitive benchmarking, and finance market segmentation research, we help you refine go-to-market strategies, launch impactful digital products, and craft communication that converts.

Optimized Go-to-Market & Product Strategies for BFSI

With deep experience in market intelligence, competitive benchmarking, and finance market segmentation research, we help you refine go-to-market strategies, launch impactful digital products, and craft communication that converts.

Optimized Go-to-Market & Product Strategies for BFSI

With deep experience in market intelligence, competitive benchmarking, and finance market segmentation research, we help you refine go-to-market strategies, launch impactful digital products, and craft communication that converts.

Optimized Go-to-Market & Product Strategies for BFSI

With deep experience in market intelligence, competitive benchmarking, and finance market segmentation research, we help you refine go-to-market strategies, launch impactful digital products, and craft communication that converts.

Customer Journey Mapping
Customer Journey Mapping

Customer Journey Mapping

Unlock the full story behind your customer’s experience. Our Customer Journey Mapping services help you visualize how users interact with your brand across all touchpoints — from first click to final conversion triggers. Assess friction detection, enhance delight, and build smarter strategies with actionable insights into the “why” behind customer behavior.

UX Research (Mobile/Web) – Features Prioritisation

Not all features are created equal. We combine user behavior analytics, interviews, and heatmaps to help you identify which website or app features your customers truly value. Whether you’re building a new digital product or refining an existing one, our UX optimization ensures your roadmap reflects what matters most to your users.

UX Research (Mobile/Web) – Features Prioritisation
UX Research (Mobile/Web) – Features Prioritisation
Voice of Customer (VoC)
Voice of Customer (VoC)

Voice of Customer (VoC)

Hear what your customers are really saying. Our Voice of Customer studies go beyond numbers to decode expectations, pain points, and digital satisfaction drivers. From structured surveys to open-ended feedback, we bring the voice of your customer into boardroom decisions.

Trust & Credit Perception Studies

In finance, brand perception is power. We measure how your customers perceive your brand in terms of credibility, trustworthiness, and credit offerings. These insights are crucial for building confidence, reducing churn, and positioning your brand as a reliable partner in their financial journey optimization.

Trust & Credit Perception Studies
Trust & Credit Perception Studies
Channel Preference Analysis
Channel Preference Analysis

Channel Preference Analysis

Where do your customers prefer to interact — mobile app, website, physical branches, or call centers? Our Channel Preference Analysis reveals usage patterns and shifting habits, helping you allocate resources to the right platforms and optimize omnichannel strategies.

Spend Analysis

Get a clearer picture of how, where, and why your customers spend. Our spending trends and analysis dives deep into consumer purchase behavior, transaction frequency, and category-level trends to reveal hidden opportunities for growth and personalization.

Spend Analysis
Spend Analysis
Digital Banking Patterns
Digital Banking Patterns

Digital Banking Patterns

Explore how users navigate and utilize digital banking platforms. From login frequency to feature adoption, we study behavioral insights to help you improve functionality, simplify user journeys, and boost digital adoption — securely and efficiently.

Channel Partner Satisfaction Survey

Your partners are your extended team. Through in-depth surveys and feedback metrics, we assess the satisfaction levels of your channel partners, dealers, or agents — uncovering opportunities to strengthen collaboration, loyalty, and business performance.

Channel Partner Satisfaction Survey
Channel Partner Satisfaction Survey
Bank Branch Audits
Bank Branch Audits

Bank Branch Audits

From service quality to operational efficiency, our Bank Branch Audits evaluate on-ground performance across locations. Using a mix of mystery audits, customer experience assessments, and compliance checks, we help you maintain consistency and elevate standards across your network.

WHY US

Why choose us for BFSI sector research?

Why choose us for BFSI sector research?

Why choose us for BFSI sector research?

Global BFSI Research Expertise

Over the past decade, Market Xcel has supported leading banks, insurers, fintechs, and financial service providers with tailored research solutions in the Indian and global markets. Our deep domain knowledge spans across key BFSI verticals—from retail and digital banking, insurance and lending, to trading apps and crypto adoption studies.

Global BFSI Research Expertise

Over the past decade, Market Xcel has supported leading banks, insurers, fintechs, and financial service providers with tailored research solutions in the Indian and global markets. Our deep domain knowledge spans across key BFSI verticals—from retail and digital banking, insurance and lending, to trading apps and crypto adoption studies.

Global BFSI Research Expertise

Over the past decade, Market Xcel has supported leading banks, insurers, fintechs, and financial service providers with tailored research solutions in the Indian and global markets. Our deep domain knowledge spans across key BFSI verticals—from retail and digital banking, insurance and lending, to trading apps and crypto adoption studies.

Global BFSI Research Expertise

Over the past decade, Market Xcel has supported leading banks, insurers, fintechs, and financial service providers with tailored research solutions in the Indian and global markets. Our deep domain knowledge spans across key BFSI verticals—from retail and digital banking, insurance and lending, to trading apps and crypto adoption studies.

Extensive Experience in Financial Services Research

With a proven legacy in BFSI market intelligence and consumer behavior research, Market Xcel has become a trusted partner for financial institutions navigating market transformation. We help brands unlock opportunities across segments — from mass-market customers to emerging wealth and HNI audiences.

Extensive Experience in Financial Services Research

With a proven legacy in BFSI market intelligence and consumer behavior research, Market Xcel has become a trusted partner for financial institutions navigating market transformation. We help brands unlock opportunities across segments — from mass-market customers to emerging wealth and HNI audiences.

Extensive Experience in Financial Services Research

With a proven legacy in BFSI market intelligence and consumer behavior research, Market Xcel has become a trusted partner for financial institutions navigating market transformation. We help brands unlock opportunities across segments — from mass-market customers to emerging wealth and HNI audiences.

Extensive Experience in Financial Services Research

With a proven legacy in BFSI market intelligence and consumer behavior research, Market Xcel has become a trusted partner for financial institutions navigating market transformation. We help brands unlock opportunities across segments — from mass-market customers to emerging wealth and HNI audiences.

Niche Operational & Executional Capabilities

We specialize in executing complex BFSI research programs — from urban metros to emerging rural markets. With a robust field network and tech-enabled platforms, we manage end-to-end project execution. Our infrastructure supports large-scale multicity studies, real-time analytics, and seamless integration across qualitative and quantitative modules.

Niche Operational & Executional Capabilities

We specialize in executing complex BFSI research programs — from urban metros to emerging rural markets. With a robust field network and tech-enabled platforms, we manage end-to-end project execution. Our infrastructure supports large-scale multicity studies, real-time analytics, and seamless integration across qualitative and quantitative modules.

Niche Operational & Executional Capabilities

We specialize in executing complex BFSI research programs — from urban metros to emerging rural markets. With a robust field network and tech-enabled platforms, we manage end-to-end project execution. Our infrastructure supports large-scale multicity studies, real-time analytics, and seamless integration across qualitative and quantitative modules.

Niche Operational & Executional Capabilities

We specialize in executing complex BFSI research programs — from urban metros to emerging rural markets. With a robust field network and tech-enabled platforms, we manage end-to-end project execution. Our infrastructure supports large-scale multicity studies, real-time analytics, and seamless integration across qualitative and quantitative modules.

Hybrid Methodologies for Deeper Insight

Our blended approach combines the strength of traditional techniques with digital research tools. With a skilled team of moderators, telephonic interviewers, digital recruiters, and AI-powered analytics, we uncover the “why” behind the “what.” Whether it’s wealth management segmentation research or a fintech research, we turn data into direction and uncertainty into opportunity.

Hybrid Methodologies for Deeper Insight

Our blended approach combines the strength of traditional techniques with digital research tools. With a skilled team of moderators, telephonic interviewers, digital recruiters, and AI-powered analytics, we uncover the “why” behind the “what.” Whether it’s wealth management segmentation research or a fintech research, we turn data into direction and uncertainty into opportunity.

Hybrid Methodologies for Deeper Insight

Our blended approach combines the strength of traditional techniques with digital research tools. With a skilled team of moderators, telephonic interviewers, digital recruiters, and AI-powered analytics, we uncover the “why” behind the “what.” Whether it’s wealth management segmentation research or a fintech research, we turn data into direction and uncertainty into opportunity.

Hybrid Methodologies for Deeper Insight

Our blended approach combines the strength of traditional techniques with digital research tools. With a skilled team of moderators, telephonic interviewers, digital recruiters, and AI-powered analytics, we uncover the “why” behind the “what.” Whether it’s wealth management segmentation research or a fintech research, we turn data into direction and uncertainty into opportunity.

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

Accelerate your BFSI journey with Market Xcel

Your journey towards informed, impactful decisions starts here!

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)