Today’s financial world is changing fast — with smarter customers, game-changing tech, and blurred industry lines shaking things up. It’s clear that just keeping up won’t cut it anymore. That’s why leading institutions aren’t just adapting — they’re stepping up to lead the change.
Stay future-ready with our global network of experts that bring fresh perspectives and deep sector expertise across banking, capital markets, insurance, wealth and asset management, and payments. We help reimagine what brands can achieve and empower people to unlock long-term value for our financial services clients.
Let’s build trust, accelerate innovation, and unlock opportunities—powered by insights, driven by strategy.
Lead the financial future with Banking sector insights
The Banking, Financial Services, and Insurance (BFSI) sector is undergoing rapid transformation—driven by rising digital adoption, emerging fintech innovations, evolving consumer behavior, and a regulatory landscape that never stands still. At Market Xcel, we empower leading institutions with AI-driven BFSI market research and real-time analytics to decode complexity and unlock growth. From digital banking research services to loan approval behavior studies, we help financial brands understand customer decisions drivers —so they can deliver exceptional value at every touchpoint analysis. Whether it’s improving the financial product testing, insurance policyholder insights, or Crypto investment behavior analysis, we deliver insights that empower BFSI brands to act with clarity, speed, and confidence. Every financial player can benefit from finance market research services that are precise, predictive, and practical.
Customer Journey Mapping
Unlock the full story behind your customer’s experience. Our Customer Journey Mapping services help you visualize how users interact with your brand across all touchpoints — from first click to final conversion triggers. Assess friction detection, enhance delight, and build smarter strategies with actionable insights into the “why” behind customer behavior.
UX Research (Mobile/Web) – Features Prioritisation
Not all features are created equal. We combine user behavior analytics, interviews, and heatmaps to help you identify which website or app features your customers truly value. Whether you’re building a new digital product or refining an existing one, our UX optimization ensures your roadmap reflects what matters most to your users.
Voice of Customer (VoC)
Hear what your customers are really saying. Our Voice of Customer studies go beyond numbers to decode expectations, pain points, and digital satisfaction drivers. From structured surveys to open-ended feedback, we bring the voice of your customer into boardroom decisions.
Trust & Credit Perception Studies
In finance, brand perception is power. We measure how your customers perceive your brand in terms of credibility, trustworthiness, and credit offerings. These insights are crucial for building confidence, reducing churn, and positioning your brand as a reliable partner in their financial journey optimization.
Channel Preference Analysis
Where do your customers prefer to interact — mobile app, website, physical branches, or call centers? Our Channel Preference Analysis reveals usage patterns and shifting habits, helping you allocate resources to the right platforms and optimize omnichannel strategies.
Spend Analysis
Get a clearer picture of how, where, and why your customers spend. Our spending trends and analysis dives deep into consumer purchase behavior, transaction frequency, and category-level trends to reveal hidden opportunities for growth and personalization.
Digital Banking Patterns
Explore how users navigate and utilize digital banking platforms. From login frequency to feature adoption, we study behavioral insights to help you improve functionality, simplify user journeys, and boost digital adoption — securely and efficiently.
Channel Partner Satisfaction Survey
Your partners are your extended team. Through in-depth surveys and feedback metrics, we assess the satisfaction levels of your channel partners, dealers, or agents — uncovering opportunities to strengthen collaboration, loyalty, and business performance.
Bank Branch Audits
From service quality to operational efficiency, our Bank Branch Audits evaluate on-ground performance across locations. Using a mix of mystery audits, customer experience assessments, and compliance checks, we help you maintain consistency and elevate standards across your network.
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Accelerate your BFSI journey with Market Xcel
Your journey towards informed, impactful decisions starts here!
