Access Intelligence That Drives Innovation Across the Healthcare Sector

Access Intelligence That Drives Innovation Across the Healthcare Sector

Access Intelligence That Drives Innovation Across the Healthcare Sector

Access Intelligence That Drives Innovation Across the Healthcare Sector

From drug development to patient satisfaction—turn research into better outcomes.

The healthcare and life sciences sector is being reshaped by digital innovations, shifting patient expectations, evolving policies, and breakthrough treatments. Stay at the forefront with Market Xcel’s end-to-end research solutions tailored for pharma, healthcare providers, medtech companies, and public health stakeholders.

Let’s build a healthier tomorrow—powered by insights, driven by outcomes.

Trusted by 700+ clients globally, including Fortune 500 companies, top hospital chains, pharmaceutical giants, government agencies, and health-tech disruptors.

TRUSTED BY

TRUSTED BY

TRUSTED BY

TRUSTED BY

Transform Healthcare through Research-Led Solutions

Advance care. Elevate experiences. Drive innovation.Whether you're a hospital network, pharmaceutical company, digital health provider, or medical device manufacturer, data-backed intelligence is your strongest ally. Our research solutions enables brands to decode patient journeys, patient segmentation, optimize clinical strategies, and estimate emerging health needs.Whether you’re launching a new molecule, scaling a digital health platform, or improving pharmacy retail practices, we support you with deep, data-powered intelligence across 173+ locations and 20,000+ pharmacies in India.

Patient Journey Mapping

Evaluate every touchpoint—admission, treatment, discharge, and follow-up—to enhance care delivery and patient satisfaction. Identify bottlenecks and define a roadmap for service excellence. This is crucial in specialty care optimization like oncology (cancer), neurology (brain/nervous system), and cardiology (heart), where treatment paths are long and complex.

Patient Journey Mapping

Evaluate every touchpoint—admission, treatment, discharge, and follow-up—to enhance care delivery and patient satisfaction. Identify bottlenecks and define a roadmap for service excellence. This is crucial in specialty care optimization like oncology (cancer), neurology (brain/nervous system), and cardiology (heart), where treatment paths are long and complex.

Patient Journey Mapping

Evaluate every touchpoint—admission, treatment, discharge, and follow-up—to enhance care delivery and patient satisfaction. Identify bottlenecks and define a roadmap for service excellence. This is crucial in specialty care optimization like oncology (cancer), neurology (brain/nervous system), and cardiology (heart), where treatment paths are long and complex.

Patient Journey Mapping

Evaluate every touchpoint—admission, treatment, discharge, and follow-up—to enhance care delivery and patient satisfaction. Identify bottlenecks and define a roadmap for service excellence. This is crucial in specialty care optimization like oncology (cancer), neurology (brain/nervous system), and cardiology (heart), where treatment paths are long and complex.

Satisfaction & Loyalty studies

Evaluate how satisfied patients are with various aspects of health data services, such as outpatient (OPD) satisfaction benchmarks, inpatient (IPD) admissions, inpatient service evaluations, teleconsultations, diagnostics, and pharmacy loyalty drivers. Patient insights are used to improve quality of care, increase trust, and foster long-term loyalty.

Satisfaction & Loyalty studies

Evaluate how satisfied patients are with various aspects of health data services, such as outpatient (OPD) satisfaction benchmarks, inpatient (IPD) admissions, inpatient service evaluations, teleconsultations, diagnostics, and pharmacy loyalty drivers. Patient insights are used to improve quality of care, increase trust, and foster long-term loyalty.

Satisfaction & Loyalty studies

Evaluate how satisfied patients are with various aspects of health data services, such as outpatient (OPD) satisfaction benchmarks, inpatient (IPD) admissions, inpatient service evaluations, teleconsultations, diagnostics, and pharmacy loyalty drivers. Patient insights are used to improve quality of care, increase trust, and foster long-term loyalty.

Satisfaction & Loyalty studies

Evaluate how satisfied patients are with various aspects of health data services, such as outpatient (OPD) satisfaction benchmarks, inpatient (IPD) admissions, inpatient service evaluations, teleconsultations, diagnostics, and pharmacy loyalty drivers. Patient insights are used to improve quality of care, increase trust, and foster long-term loyalty.

Market Estimation and Pricing

Uncover market gaps, forecast growth trends, and assess competitor positioning across emerging areas like wellness products, mental health tech, and digital therapeutics.

Market Estimation and Pricing

Uncover market gaps, forecast growth trends, and assess competitor positioning across emerging areas like wellness products, mental health tech, and digital therapeutics.

Market Estimation and Pricing

Uncover market gaps, forecast growth trends, and assess competitor positioning across emerging areas like wellness products, mental health tech, and digital therapeutics.

Market Estimation and Pricing

Uncover market gaps, forecast growth trends, and assess competitor positioning across emerging areas like wellness products, mental health tech, and digital therapeutics.

Brand Health Tracking

Regular monitoring of how aware physicians are of certain drug brands (e.g., Ciprofloxacin, Imipenem), their usage, perceptions, physician decision metrics and how they compare with competitors. This helps pharma companies assess brand equity and adjust marketing strategies.

Brand Health Tracking

Regular monitoring of how aware physicians are of certain drug brands (e.g., Ciprofloxacin, Imipenem), their usage, perceptions, physician decision metrics and how they compare with competitors. This helps pharma companies assess brand equity and adjust marketing strategies.

Brand Health Tracking

Regular monitoring of how aware physicians are of certain drug brands (e.g., Ciprofloxacin, Imipenem), their usage, perceptions, physician decision metrics and how they compare with competitors. This helps pharma companies assess brand equity and adjust marketing strategies.

Brand Health Tracking

Regular monitoring of how aware physicians are of certain drug brands (e.g., Ciprofloxacin, Imipenem), their usage, perceptions, physician decision metrics and how they compare with competitors. This helps pharma companies assess brand equity and adjust marketing strategies.

Product/Concept Testing

Evaluates how well a new product (like a multiplexing diagnostic tool) or chronic illness management tools are received by its intended users—doctors or patients. It tests aspects like usability, need, effectiveness, and likelihood of adoption.

Product/Concept Testing

Evaluates how well a new product (like a multiplexing diagnostic tool) or chronic illness management tools are received by its intended users—doctors or patients. It tests aspects like usability, need, effectiveness, and likelihood of adoption.

Product/Concept Testing

Evaluates how well a new product (like a multiplexing diagnostic tool) or chronic illness management tools are received by its intended users—doctors or patients. It tests aspects like usability, need, effectiveness, and likelihood of adoption.

Product/Concept Testing

Evaluates how well a new product (like a multiplexing diagnostic tool) or chronic illness management tools are received by its intended users—doctors or patients. It tests aspects like usability, need, effectiveness, and likelihood of adoption.

Brand Positioning and Segmentation

Assesses how a healthcare brand is perceived by key stakeholders—whether it’s known for clinical efficacy, innovation or patient support. Understand what differentiates a drug, device, or service in the minds of physicians, pharmacists, and patients.

Brand Positioning and Segmentation

Assesses how a healthcare brand is perceived by key stakeholders—whether it’s known for clinical efficacy, innovation or patient support. Understand what differentiates a drug, device, or service in the minds of physicians, pharmacists, and patients.

Brand Positioning and Segmentation

Assesses how a healthcare brand is perceived by key stakeholders—whether it’s known for clinical efficacy, innovation or patient support. Understand what differentiates a drug, device, or service in the minds of physicians, pharmacists, and patients.

Brand Positioning and Segmentation

Assesses how a healthcare brand is perceived by key stakeholders—whether it’s known for clinical efficacy, innovation or patient support. Understand what differentiates a drug, device, or service in the minds of physicians, pharmacists, and patients.

Patient Journey Mapping
Patient Journey Mapping

Customized solutions for every healthcare challenge

We partner with hospitals, healthcare startups, pharma giants, and public health institutions to provide targeted solutions across the healthcare value chain. From patient experience enhancement to drug adherence monitoring and efficacy studies, we deliver research-driven strategies that enable measurable impact.

Decode patient behavior and healthcare utilization

Understand what drives health-seeking behavior, adherence to treatment, digital treatment pathways, and trust in providers. Map patient journeys across OPD experience metrics, teleconsultation evaluation, diagnostic usage, pharmacy consumer insights, and post-care interactions.

Satisfaction & Loyalty studies
Satisfaction & Loyalty studies
Doctor & HCP Perception Research
Doctor & HCP Perception Research

Enhance patient engagement and trust

Refine communication, improve service delivery, and build loyalty through tailored insights. As healthcare research firm, we support superior brand positioning across hospitals, wellness brands, health insurers, and pharma brands.

Advanced research methodologies tailored for healthcare

Combining traditional and tech-led research, like CATI, digital ethnography, in-depth interviews with healthcare professionals, and AI-enabled patient sentiment mining, we ensure a holistic understanding of healthcare stakeholder intelligence.

Mystery Patient Audits
Mystery Patient Audits
Usage & Attitude Studies
Usage & Attitude Studies

Optimize go-to-market and clinical strategies

From new drug launch evaluations to medical equipment market sizing and HCP engagement mapping (healthcare professional), we offer go-to-market tactics

 that ensure strong uptake and sustainable adoption.

Public health & policy impact measurement

We support NGOs, government bodies, and healthcare institutions with real-world data and public health research—covering vaccination drives, awareness programs, rural healthcare access, and health literacy assessments.

Market Opportunity Analysis
Market Opportunity Analysis

SUCCESS STORIES

Read how we made an impact

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

Accelerate your healthcare journey with Market Xcel

Your journey towards informed, impactful decisions starts here!

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)