From drug development to patient satisfaction—turn research into better outcomes.
The healthcare and life sciences sector is being reshaped by digital innovations, shifting patient expectations, evolving policies, and breakthrough treatments. Stay at the forefront with Market Xcel’s end-to-end research solutions tailored for pharma, healthcare providers, medtech companies, and public health stakeholders.
Let’s build a healthier tomorrow—powered by insights, driven by outcomes.
Trusted by 700+ clients globally, including Fortune 500 companies, top hospital chains, pharmaceutical giants, government agencies, and health-tech disruptors.
Transform Healthcare through Research-Led Solutions
Advance care. Elevate experiences. Drive innovation.Whether you're a hospital network, pharmaceutical company, digital health provider, or medical device manufacturer, data-backed intelligence is your strongest ally. Our research solutions enables brands to decode patient journeys, patient segmentation, optimize clinical strategies, and estimate emerging health needs.Whether you’re launching a new molecule, scaling a digital health platform, or improving pharmacy retail practices, we support you with deep, data-powered intelligence across 173+ locations and 20,000+ pharmacies in India.
Patient Journey Mapping
Evaluate every touchpoint—admission, treatment, discharge, and follow-up—to enhance care delivery and patient satisfaction. Identify bottlenecks and define a roadmap for service excellence. This is crucial in specialty care optimization like oncology (cancer), neurology (brain/nervous system), and cardiology (heart), where treatment paths are long and complex.
Satisfaction & Loyalty studies
Evaluate how satisfied patients are with various aspects of health data services, such as outpatient (OPD) satisfaction benchmarks, inpatient (IPD) admissions, inpatient service evaluations, teleconsultations, diagnostics, and pharmacy loyalty drivers. Patient insights are used to improve quality of care, increase trust, and foster long-term loyalty.
Doctor & HCP Perception Research
Understand what influences prescribing behavior, perception of medical reps, CME program effectiveness, and trust in pharma brands. Decode why they prefer certain brands, prescription audit frameworks, how new drugs are adopted, prescription pattern analysis, and what factors (patient profile, dosage, clinical sentiment, brand influence) affect their decisions.
Mystery Patient Audits
Uncover gaps in care delivery, hygiene standards, empathy, and communication through simulated patient visits across clinics, labs, and hospitals.
Usage & Attitude Studies
Explore healthcare usage patterns, product affinity, awareness, and unmet needs across chronic and acute conditions. Ideal for pharma, diagnostics, and insurance clients.
Market Opportunity Analysis
Uncover market gaps, forecast growth trends, and assess competitor positioning across emerging areas like wellness products, mental health tech, and digital therapeutics.
Campaign Impact Measurement
Assess the effectiveness of awareness campaigns, vaccination drives, or CSR healthcare campaign—across metros, Tier-2 cities, and rural India.
Clinical Trial Feasibility & Recruitment Studies
Before launching a clinical trial, this study evaluates if the region has the right patient pool, doctors, infrastructure, and willingness to participate. It also includes strategies to recruit qualified patients and investigators efficiently.
Physician Perception & Message Testing
Understand how effectively brand communication, medical claims, or product messages resonate with doctors. It ensures that marketing messages are clinically relevant, credible, and well-received by HCPs.
Awareness & Brand Tracking
Regular monitoring of how aware physicians are of certain drug brands (e.g., Ciprofloxacin, Imipenem), their usage, perceptions, physician decision metrics and how they compare with competitors. This helps pharma companies assess brand equity and adjust marketing strategies.
Product/Concept Testing (e.g. WheezeScan)
Evaluates how well a new product (like a multiplexing diagnostic tool) or chronic illness management tools are received by its intended users—doctors or patients. It tests aspects like usability, need, effectiveness, and likelihood of adoption.
Price Sensitivity & Go-To-Market Strategy
Assesses the acceptable price range for a product, evaluates its perceived value, and helps design optimal pricing strategies. It also supports the development of go-to-market plans for product launch strategies in highly regulated and price-sensitive markets.
Retail Pharmacies Census in 7,000+ Locations
Gain access to comprehensive data collection to map retail pharmacies across geographies, helping brands understand distribution networks, medication pricing sensitivity, retail penetration, and presence in underserved areas.
Pharmacy Audit Panels (20,000+ Outlets)
Connect with a large panel of 20,000+ pharmacy outlets to track sales, availability, promotional activities, and customer preferences—crucial for OTC and Rx product strategy.
Retail Attitude & Trade Practice Studies
Investigate how pharmacists and retailers perceive different brands, their stocking decisions, promotional schemes, and views on modern retail practices (e.g., digitization, CRM systems, discounts, and loyalty programs).
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