Access Intelligence That Drives Innovation Across the Healthcare Sector

Access Intelligence That Drives Innovation Across the Healthcare Sector

Access Intelligence That Drives Innovation Across the Healthcare Sector

Access Intelligence That Drives Innovation Across the Healthcare Sector

From drug development to patient satisfaction—turn research into better outcomes.

The healthcare and life sciences sector is being reshaped by digital innovations, shifting patient expectations, evolving policies, and breakthrough treatments. Stay at the forefront with Market Xcel’s end-to-end research solutions tailored for pharma, healthcare providers, medtech companies, and public health stakeholders.

Let’s build a healthier tomorrow—powered by insights, driven by outcomes.

Trusted by 700+ clients globally, including Fortune 500 companies, top hospital chains, pharmaceutical giants, government agencies, and health-tech disruptors.

TRUSTED BY

TRUSTED BY

TRUSTED BY

TRUSTED BY

Transform Healthcare through Research-Led Solutions

Advance care. Elevate experiences. Drive innovation.Whether you're a hospital network, pharmaceutical company, digital health provider, or medical device manufacturer, data-backed intelligence is your strongest ally. Our research solutions enables brands to decode patient journeys, patient segmentation, optimize clinical strategies, and estimate emerging health needs.Whether you’re launching a new molecule, scaling a digital health platform, or improving pharmacy retail practices, we support you with deep, data-powered intelligence across 173+ locations and 20,000+ pharmacies in India.

Customized Solutions for Every Healthcare Challenge

We partner with hospitals, healthcare startups, pharma giants, and public health institutions to provide targeted solutions across the healthcare value chain. From patient experience enhancement to drug adherence monitoring and efficacy studies, we deliver research-driven strategies that enable measurable impact.

Customized Solutions for Every Healthcare Challenge

We partner with hospitals, healthcare startups, pharma giants, and public health institutions to provide targeted solutions across the healthcare value chain. From patient experience enhancement to drug adherence monitoring and efficacy studies, we deliver research-driven strategies that enable measurable impact.

Customized Solutions for Every Healthcare Challenge

We partner with hospitals, healthcare startups, pharma giants, and public health institutions to provide targeted solutions across the healthcare value chain. From patient experience enhancement to drug adherence monitoring and efficacy studies, we deliver research-driven strategies that enable measurable impact.

Customized Solutions for Every Healthcare Challenge

We partner with hospitals, healthcare startups, pharma giants, and public health institutions to provide targeted solutions across the healthcare value chain. From patient experience enhancement to drug adherence monitoring and efficacy studies, we deliver research-driven strategies that enable measurable impact.

Decode Patient Behavior and Healthcare Utilization

Understand what drives health-seeking behavior, adherence to treatment, digital treatment pathways, and trust in providers. Map patient journeys across OPD experience metrics, teleconsultation evaluation, diagnostic usage, pharmacy consumer insights, and post-care interactions.

Decode Patient Behavior and Healthcare Utilization

Understand what drives health-seeking behavior, adherence to treatment, digital treatment pathways, and trust in providers. Map patient journeys across OPD experience metrics, teleconsultation evaluation, diagnostic usage, pharmacy consumer insights, and post-care interactions.

Decode Patient Behavior and Healthcare Utilization

Understand what drives health-seeking behavior, adherence to treatment, digital treatment pathways, and trust in providers. Map patient journeys across OPD experience metrics, teleconsultation evaluation, diagnostic usage, pharmacy consumer insights, and post-care interactions.

Decode Patient Behavior and Healthcare Utilization

Understand what drives health-seeking behavior, adherence to treatment, digital treatment pathways, and trust in providers. Map patient journeys across OPD experience metrics, teleconsultation evaluation, diagnostic usage, pharmacy consumer insights, and post-care interactions.

Enhance Patient Engagement and Trust

Refine communication, improve service delivery, and build loyalty through tailored insights. As healthcare research firm, we support superior brand positioning across hospitals, wellness brands, health insurers, and pharma brands.

Enhance Patient Engagement and Trust

Refine communication, improve service delivery, and build loyalty through tailored insights. As healthcare research firm, we support superior brand positioning across hospitals, wellness brands, health insurers, and pharma brands.

Enhance Patient Engagement and Trust

Refine communication, improve service delivery, and build loyalty through tailored insights. As healthcare research firm, we support superior brand positioning across hospitals, wellness brands, health insurers, and pharma brands.

Enhance Patient Engagement and Trust

Refine communication, improve service delivery, and build loyalty through tailored insights. As healthcare research firm, we support superior brand positioning across hospitals, wellness brands, health insurers, and pharma brands.

Advanced Research Methodologies Tailored for Healthcare

Combining traditional and tech-led research, like CATI, digital ethnography, in-depth interviews with healthcare professionals, and AI-enabled patient sentiment mining, we ensure a holistic understanding of healthcare stakeholder intelligence.

Advanced Research Methodologies Tailored for Healthcare

Combining traditional and tech-led research, like CATI, digital ethnography, in-depth interviews with healthcare professionals, and AI-enabled patient sentiment mining, we ensure a holistic understanding of healthcare stakeholder intelligence.

Advanced Research Methodologies Tailored for Healthcare

Combining traditional and tech-led research, like CATI, digital ethnography, in-depth interviews with healthcare professionals, and AI-enabled patient sentiment mining, we ensure a holistic understanding of healthcare stakeholder intelligence.

Advanced Research Methodologies Tailored for Healthcare

Combining traditional and tech-led research, like CATI, digital ethnography, in-depth interviews with healthcare professionals, and AI-enabled patient sentiment mining, we ensure a holistic understanding of healthcare stakeholder intelligence.

Optimize Go-to-Market and Clinical Strategies

From new drug launch evaluations to medical equipment market sizing and HCP engagement mapping (healthcare professional), we offer go-to-market tactics that ensure strong uptake and sustainable adoption.

Optimize Go-to-Market and Clinical Strategies

From new drug launch evaluations to medical equipment market sizing and HCP engagement mapping (healthcare professional), we offer go-to-market tactics that ensure strong uptake and sustainable adoption.

Optimize Go-to-Market and Clinical Strategies

From new drug launch evaluations to medical equipment market sizing and HCP engagement mapping (healthcare professional), we offer go-to-market tactics that ensure strong uptake and sustainable adoption.

Optimize Go-to-Market and Clinical Strategies

From new drug launch evaluations to medical equipment market sizing and HCP engagement mapping (healthcare professional), we offer go-to-market tactics that ensure strong uptake and sustainable adoption.

Public Health & Policy Impact Measurement

We support NGOs, government bodies, and healthcare institutions with real-world data and public health research—covering vaccination drives, awareness programs, rural healthcare access, and health literacy assessments.

Public Health & Policy Impact Measurement

We support NGOs, government bodies, and healthcare institutions with real-world data and public health research—covering vaccination drives, awareness programs, rural healthcare access, and health literacy assessments.

Public Health & Policy Impact Measurement

We support NGOs, government bodies, and healthcare institutions with real-world data and public health research—covering vaccination drives, awareness programs, rural healthcare access, and health literacy assessments.

Public Health & Policy Impact Measurement

We support NGOs, government bodies, and healthcare institutions with real-world data and public health research—covering vaccination drives, awareness programs, rural healthcare access, and health literacy assessments.

Patient Journey Mapping
Patient Journey Mapping

Patient Journey Mapping

Evaluate every touchpoint—admission, treatment, discharge, and follow-up—to enhance care delivery and patient satisfaction. Identify bottlenecks and define a roadmap for service excellence. This is crucial in specialty care optimization like oncology (cancer), neurology (brain/nervous system), and cardiology (heart), where treatment paths are long and complex.

Satisfaction & Loyalty studies

Evaluate how satisfied patients are with various aspects of health data services, such as outpatient (OPD) satisfaction benchmarks, inpatient (IPD) admissions, inpatient service evaluations, teleconsultations, diagnostics, and pharmacy loyalty drivers. Patient insights are used to improve quality of care, increase trust, and foster long-term loyalty.

Satisfaction & Loyalty studies
Satisfaction & Loyalty studies
Doctor & HCP Perception Research
Doctor & HCP Perception Research

Doctor & HCP Perception Research

Understand what influences prescribing behavior, perception of medical reps, CME program effectiveness, and trust in pharma brands. Decode why they prefer certain brands, prescription audit frameworks, how new drugs are adopted, prescription pattern analysis, and what factors (patient profile, dosage, clinical sentiment, brand influence) affect their decisions.

Mystery Patient Audits

Uncover gaps in care delivery, hygiene standards, empathy, and communication through simulated patient visits across clinics, labs, and hospitals.

Mystery Patient Audits
Mystery Patient Audits
Usage & Attitude Studies
Usage & Attitude Studies

Usage & Attitude Studies

Explore healthcare usage patterns, product affinity, awareness, and unmet needs across chronic and acute conditions. Ideal for pharma, diagnostics, and insurance clients.

Market Opportunity Analysis

Uncover market gaps, forecast growth trends, and assess competitor positioning across emerging areas like wellness products, mental health tech, and digital therapeutics.

Market Opportunity Analysis
Market Opportunity Analysis
Campaign Impact Measurement
Campaign Impact Measurement

Campaign Impact Measurement

Assess the effectiveness of awareness campaigns, vaccination drives, or CSR healthcare campaign—across metros, Tier-2 cities, and rural India.

Clinical Trial Feasibility & Recruitment Studies

Before launching a clinical trial, this study evaluates if the region has the right patient pool, doctors, infrastructure, and willingness to participate. It also includes strategies to recruit qualified patients and investigators efficiently.

Clinical Trial Feasibility & Recruitment Studies
Clinical Trial Feasibility & Recruitment Studies
Physician Perception & Message Testing
Physician Perception & Message Testing

Physician Perception & Message Testing

Understand how effectively brand communication, medical claims, or product messages resonate with doctors. It ensures that marketing messages are clinically relevant, credible, and well-received by HCPs.

Awareness & Brand Tracking

Regular monitoring of how aware physicians are of certain drug brands (e.g., Ciprofloxacin, Imipenem), their usage, perceptions, physician decision metrics and how they compare with competitors. This helps pharma companies assess brand equity and adjust marketing strategies.

Awareness & Brand Tracking
Awareness & Brand Tracking

Product/Concept Testing (e.g. WheezeScan)

Evaluates how well a new product (like a multiplexing diagnostic tool) or chronic illness management tools are received by its intended users—doctors or patients. It tests aspects like usability, need, effectiveness, and likelihood of adoption.

ProductConcept Testing (e.g. WheezeScan)
ProductConcept Testing (e.g. WheezeScan)
Price Sensitivity & Go-To-Market Strategy
Price Sensitivity & Go-To-Market Strategy

Price Sensitivity & Go-To-Market Strategy

Assesses the acceptable price range for a product, evaluates its perceived value, and helps design optimal pricing strategies. It also supports the development of go-to-market plans for product launch strategies in highly regulated and price-sensitive markets.

Retail Pharmacies Census in 7,000+ Locations

Gain access to comprehensive data collection to map retail pharmacies across geographies, helping brands understand distribution networks, medication pricing sensitivity, retail penetration, and presence in underserved areas.

Retail Pharmacies Census in 7,000+ Locations
Retail Pharmacies Census in 7,000+ Locations
Pharmacy Audit Panels (20,000+ Outlets)
Pharmacy Audit Panels (20,000+ Outlets)

Pharmacy Audit Panels (20,000+ Outlets)

Connect with a large panel of 20,000+ pharmacy outlets to track sales, availability, promotional activities, and customer preferences—crucial for OTC and Rx product strategy.

Retail Attitude & Trade Practice Studies

Investigate how pharmacists and retailers perceive different brands, their stocking decisions, promotional schemes, and views on modern retail practices (e.g., digitization, CRM systems, discounts, and loyalty programs).

Retail Attitude & Trade Practice Studies
Retail Attitude & Trade Practice Studies

WHY US

Why choose us for Healthcare sector research?

Why choose us for Healthcare sector research?

Why choose us for Healthcare sector research?

Client-First Approach

With custom solutions tailored to each client’s journey we prioritize long-term client relationships by deeply understanding their objectives, challenges, and industry landscape. Rather than transactional engagements, we work as strategic partners—adapting research solutions to the evolving needs of healthcare clients delivering higher repeat client rates and enhanced trust and faster turnaround

Client-First Approach

With custom solutions tailored to each client’s journey we prioritize long-term client relationships by deeply understanding their objectives, challenges, and industry landscape. Rather than transactional engagements, we work as strategic partners—adapting research solutions to the evolving needs of healthcare clients delivering higher repeat client rates and enhanced trust and faster turnaround

Client-First Approach

With custom solutions tailored to each client’s journey we prioritize long-term client relationships by deeply understanding their objectives, challenges, and industry landscape. Rather than transactional engagements, we work as strategic partners—adapting research solutions to the evolving needs of healthcare clients delivering higher repeat client rates and enhanced trust and faster turnaround

Client-First Approach

With custom solutions tailored to each client’s journey we prioritize long-term client relationships by deeply understanding their objectives, challenges, and industry landscape. Rather than transactional engagements, we work as strategic partners—adapting research solutions to the evolving needs of healthcare clients delivering higher repeat client rates and enhanced trust and faster turnaround

Extensive Expertise in the Healthcare Sector

Market Xcel has empowered healthcare leaders with evidence-backed insights across pharmaceuticals, hospitals, med-tech, and diagnostics. Our work has influenced decisions ranging from drug lifecycle management to patient retention strategies.

Extensive Expertise in the Healthcare Sector

Market Xcel has empowered healthcare leaders with evidence-backed insights across pharmaceuticals, hospitals, med-tech, and diagnostics. Our work has influenced decisions ranging from drug lifecycle management to patient retention strategies.

Extensive Expertise in the Healthcare Sector

Market Xcel has empowered healthcare leaders with evidence-backed insights across pharmaceuticals, hospitals, med-tech, and diagnostics. Our work has influenced decisions ranging from drug lifecycle management to patient retention strategies.

Extensive Expertise in the Healthcare Sector

Market Xcel has empowered healthcare leaders with evidence-backed insights across pharmaceuticals, hospitals, med-tech, and diagnostics. Our work has influenced decisions ranging from drug lifecycle management to patient retention strategies.

On-Ground Reach & Operational Excellence

Our pan-India operational network ensures access to diverse respondents—from Tier-1 hospitals to rural health and local clinics. We conduct community health studies, HCP interviews, chemist audits, and more with seamless field execution with a robust Online Panel with 6.5 lakh+ profiled panelists with verified mobile numbers, behavioral flags, and high completion rates.

On-Ground Reach & Operational Excellence

Our pan-India operational network ensures access to diverse respondents—from Tier-1 hospitals to rural health and local clinics. We conduct community health studies, HCP interviews, chemist audits, and more with seamless field execution with a robust Online Panel with 6.5 lakh+ profiled panelists with verified mobile numbers, behavioral flags, and high completion rates.

On-Ground Reach & Operational Excellence

Our pan-India operational network ensures access to diverse respondents—from Tier-1 hospitals to rural health and local clinics. We conduct community health studies, HCP interviews, chemist audits, and more with seamless field execution with a robust Online Panel with 6.5 lakh+ profiled panelists with verified mobile numbers, behavioral flags, and high completion rates.

On-Ground Reach & Operational Excellence

Our pan-India operational network ensures access to diverse respondents—from Tier-1 hospitals to rural health and local clinics. We conduct community health studies, HCP interviews, chemist audits, and more with seamless field execution with a robust Online Panel with 6.5 lakh+ profiled panelists with verified mobile numbers, behavioral flags, and high completion rates.

Healthcare Expertise

Deep understanding of categories like Oncology, Cardiovascular, Respiratory, Orphan Diseases, Neurology, Auto-immune, Medical innovation, Women’s Health, and more.

Healthcare Expertise

Deep understanding of categories like Oncology, Cardiovascular, Respiratory, Orphan Diseases, Neurology, Auto-immune, Medical innovation, Women’s Health, and more.

Healthcare Expertise

Deep understanding of categories like Oncology, Cardiovascular, Respiratory, Orphan Diseases, Neurology, Auto-immune, Medical innovation, Women’s Health, and more.

Healthcare Expertise

Deep understanding of categories like Oncology, Cardiovascular, Respiratory, Orphan Diseases, Neurology, Auto-immune, Medical innovation, Women’s Health, and more.

Integrated, Multi-Modal Methodologies

Combine qualitative, quantitative, semiotics, and tech-driven analytics for 360° insights. We blend qualitative and quantitative research, digital tools, and advanced healthcare analytics to capture the full healthcare spectrum—ensuring deeper understanding and practical solutions.

Integrated, Multi-Modal Methodologies

Combine qualitative, quantitative, semiotics, and tech-driven analytics for 360° insights. We blend qualitative and quantitative research, digital tools, and advanced healthcare analytics to capture the full healthcare spectrum—ensuring deeper understanding and practical solutions.

Integrated, Multi-Modal Methodologies

Combine qualitative, quantitative, semiotics, and tech-driven analytics for 360° insights. We blend qualitative and quantitative research, digital tools, and advanced healthcare analytics to capture the full healthcare spectrum—ensuring deeper understanding and practical solutions.

Integrated, Multi-Modal Methodologies

Combine qualitative, quantitative, semiotics, and tech-driven analytics for 360° insights. We blend qualitative and quantitative research, digital tools, and advanced healthcare analytics to capture the full healthcare spectrum—ensuring deeper understanding and practical solutions.

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

Accelerate your healthcare journey with Market Xcel

Your journey towards informed, impactful decisions starts here!

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)