Unifying the dots of human needs, wants, and emotions to tell you what matters. With insights, communities, and panels powered by technology, unlock the future now.
Trusted by over 700 brands in the world
Empowering brands to xcel, grow and innovate
We cut through the chaos to deliver speedy, reliable, and accurate research, data and insights for actionable intelligence and swift decision-making amidst rapidly changing market dynamics. With proprietary tools and technologies, we become strategic partners to decode and predict what’s next today helping you stay ahead in the market.
Unlock the power of communities for marketing and insights automation
With a strong community of more than 28 million panellists, Xcel Global Panel provides a qualified community panel facilitating conversations powered by AI, ML, and human moderation. We also have a dedicated Indian rural community engagement initiative aimed at building a connected Bharat.
Unleash the force of Technology to Innovate
Leveraging technology for innovation, accessibility, and inclusivity, we provide next-gen technology-based research solutions, AI-backed analytics and data science platform, fin-tech products for retailers and shopkeepers as well as a sustainable energy-focused e-mobility platform.
Brand Xcel 2023
Brand Xcel offers a refreshed approach and actionable insights from the brand ranking that traces its steps back to consumer preferences and its impact on marketing interventions.
Combined with thought leadership and standpoint pieces from the country’s finest marketing minds, the BrandXcel coffee table book is an exposition of the survey, the findings of which ensure Brandxcel to-be the blue book for marketers to wade into the new norm.