Ignite growth with insight-led strategies tailored for India’s automotive sector. As a leading provider of automotive market research, we help brands navigate change and drive customer-focused business success.
Accelerate Automotive Growth with Data Intelligence
Stay ahead in the shifting automotive industry with data-powered insights tailored for OEMs, auto component makers, and commercial vehicle leaders.
Decode consumer behavior, forecast market trends, and drive innovation across segments - from 2-wheelers to off-road and multi-axle vehicles. Our research spans dealership feedback, digital engagement, and mobility patterns - delivering intelligence that sharpens strategy, fuels performance, and drives measurable results.
Segment-Specific Automotive Expertise
We offer tailored research and consulting solutions across all major vehicle categories - including passenger cars, commercial vehicles, two-wheelers, three-wheelers, off-road vehicles, and fleet management. Whether you're an OEM, component manufacturer, or mobility provider, our segment-aligned approach delivers high-impact outcomes.
Niche operational and executional capabilities
Extensive expertise in car clinics, static and dynamic, with seamless setup and execution. Supported by robust logistics, automotive supply chain analysis, and adaptable spaces, our team manages everything, from vehicle hire to fabrication, ensuring efficient, end-to-end operations across multiple controlled environments and locations.
Comprehensive Buyer Journey Insights
Comprehend every touchpoint of the consumer decision-making process, starting from online research to showroom visits. We decode consumer behavior, purchase patterns, pricing sensitivity, brand influence, and trends in the pre-owned vehicle market to help you connect with today’s informed car buyer.
Customer-Centric Brand & Loyalty Strategies
Build lasting brand loyalty and drive customer engagement with targeted insights that optimize your messaging, product positioning, and experiences - both in-store and online. We align your automotive brand with evolving customer expectations to create stronger emotional connections.
Offering a blend of hybrid methodology
We ensure robust data collection and analysis through skilled recruiters, interviewers, and moderators. Combining quantitative and qualitative techniques with tech-enabled tools, our expert teams deliver deep consumer insights with seamless client handling and project execution.
Advanced Automotive Research Methodologies
We deploy automotive-specific techniques such as dealership performance audits, test drive feedback, sentiment tracking, and mobility trend analysis that provide you with a competitive edge by revealing what matters most to your audience and how to act on it.
Go-to-Market & Business Model Innovation
Enhance your go-to-market strategy with our market intelligence and competitive benchmarking for vehicle launches, aftersales optimization, and network expansion. We also guide automotive brands through emerging business models like Mobility-as-a-Service (MaaS) and subscription models for scalable growth.
Sustainable Mobility Intelligence
Lead the transition to a greener future with our insights on EV adoption, charging infrastructure, range anxiety, policy dynamics, and the hydrogen vehicle market research. We help you future-proof your strategy while aligning with sustainable automotive practices.
Digital Transformation & Connected Vehicle Insights
We explore smart car technology trends, automotive IoT integration, and vehicle-to-everything (V2X) communication to decode connected mobility. Our insights into autonomous vehicle data analytics and mobility-as-a-service (MaaS) solutions help enhance experience, safety, and engagement in a digital automotive ecosystem.
SUCCESS STORIES
Read how we made an impact
Accelerate your automotive journey with Market Xcel today!
