In spite of market volatility and ever-changing consumer behavior, the Consumer Durables & Electronics sectors are brimming with potential. As a leading brand or retailer, meeting seasonal demand shifts isn't enough—you need to anticipate it. From home electronics consumer study to smart device usage patterns we help you turn every challenge into a competitive edge—and every shopper into a loyal customer.
Turn consumer data into your competitive edge.
At Market Xcel, we empower brands in the Consumer Durables and Electronics space to stay ahead of shifting consumer tech behaviour, competitive pressure, and market growth signals. Our robust product positioning data capabilities and expert-driven insights help you decode the market, understand your consumers, and drive sustainable growth. Whether it’s understanding channel performance insights, retail journey mapping, or post-purchase satisfaction, we empower you to design seamless, future-ready experiences that keep your brand ahead of the curve.
Brand Salience
Stay top-of-mind in a cluttered Indian electronics sector. Our Brand Salience studies measure spontaneous recall to uncover how easily consumers associate your brand with specific product categories. We help you identify memory structures and the impact of marketing exposure—so your brand stands out at the zero moment of truth.
Preference & Market Understanding
What drives consumer trust levels choice in a sea of feature-rich products? Our market understanding and brand perception tracking uncovers not just what consumers are buying, but why. We deep-dive into trade-offs, perceived value, and emerging motivations—enabling buyer profile segmentation, competitive mapping, and positioning in a dynamic market.
Customer Satisfaction
In a category where product performance, post-sale service, and durability matter, we capture satisfaction across the full lifecycle. Our robust frameworks measure satisfaction drivers like installation, usability, service response, and repeat purchase intent—transforming feedback into loyalty-building actions.
Communication Testing & Preference
From ATL campaigns to digital promos, we test messaging impact before you go live. Our communication testing and brand recall survey gauges resonance and relevance across audience segments—ensuring that your messaging breaks through the noise and drives action.
Product Features Evaluation
Evaluate product features through concept tests, conjoint analysis, and feature prioritization matrices. Whether it's energy efficiency, smart integration, or design appeal, we decode user decision triggers —across pre-launch and in-market phases..
Brand Health Tracking
Measure more than just awareness. Our Brand Health trackers assess equity, trust, functional vs. emotional drivers, and category momentum—enabling your brand to benchmark against competition and monitor shifts over time with real-time dashboards and strategic insight.
Tailored research for every business model
We support manufacturers, brands, retailers, OEMs, component makers, and connected-tech providers with solutions that match their scale, geography, and goals.
Deep understanding of tech-aware consumers
From urban early adopters to regional price-conscious buyers, we decode consumer intent, triggers, and buying journeys that shape the category.
Extensive experience in consumer durables & electronics research
From premium electronics to value-driven home appliances, we support legacy players and fast-growing disruptors across India and Asia.
Robust field & panel network
Multicity reach, multilingual capabilities, and a blend of qualitative + quantitative expertise ensure rich, representative insights.
Custom-built solutions for evolving needs
We tailor methodologies for product tier, geography, and channel—delivering hyper-relevant, actionable results.
End-to-end support: from strategy to execution
From scoping to dashboard delivery, we offer agile project execution and real-time analytics that accelerate decisions.
SUCCESS STORIES
Read how we made an impact
Accelerate your Consumer Durables & Electronics journey with Market Xcel
Your journey towards informed, impactful decisions starts here!
