Capture the Pulse of Beauty Industries
Beauty isn’t just about products - it’s about what people feel, choose, and trust. At Market Xcel, we help beauty brands cut through the noise with market research solutions that reveal real consumer insights, needs and market shifts, so your brand makes smarter moves and achieves higher conversions in the beauty industry. From testing a new formula to mapping e-commerce behavior, our findings from beauty analytics turn ideas into launches that stick and strategies that last.
TRUSTED BY
TRUSTED BY
TRUSTED BY
Actionable Insights That Redefine Beauty Sector Growth
Today’s beauty consumers expect more: cleaner ingredients, sustainable beauty choices, digital convenience, influencer authenticity, and products that deliver on safety and results. At Market Xcel, we put research at the heart of this ever-changing runway. With research spanning concept testing, in-home trials, digital behavior, and competitor benchmarking, we conduct thorough beauty trends analysis to help brands cut through the gaps and create offerings that connect deeply and sell consistently.
Concept & Proposition Testing
Before investing in development or launch, we help you test early-stage ideas, packaging and product concept testing, shade ranges, and claims with your target audience. Our consumer acceptance research for beauty products reveals what resonates, what needs refinement, and what will stand out in a crowded beauty market. From concept boards to mock-ups, we deliver clarity on consumer validation, purchase intent, and emotional appeal so your new proposition is backed by insights, not guesswork.
Concept & Proposition Testing
Before investing in development or launch, we help you test early-stage ideas, packaging and product concept testing, shade ranges, and claims with your target audience. Our consumer acceptance research for beauty products reveals what resonates, what needs refinement, and what will stand out in a crowded beauty market. From concept boards to mock-ups, we deliver clarity on consumer validation, purchase intent, and emotional appeal so your new proposition is backed by insights, not guesswork.
Concept & Proposition Testing
Before investing in development or launch, we help you test early-stage ideas, packaging and product concept testing, shade ranges, and claims with your target audience. Our consumer acceptance research for beauty products reveals what resonates, what needs refinement, and what will stand out in a crowded beauty market. From concept boards to mock-ups, we deliver clarity on consumer validation, purchase intent, and emotional appeal so your new proposition is backed by insights, not guesswork.
Concept & Proposition Testing
Before investing in development or launch, we help you test early-stage ideas, packaging and product concept testing, shade ranges, and claims with your target audience. Our consumer acceptance research for beauty products reveals what resonates, what needs refinement, and what will stand out in a crowded beauty market. From concept boards to mock-ups, we deliver clarity on consumer validation, purchase intent, and emotional appeal so your new proposition is backed by insights, not guesswork.
Product Testing & In-Home Usage Trials
Performance and safety define trust in beauty. We conduct product and in-home beauty product performance testing to evaluate efficacy, texture, fragrance, wearability, and consumer satisfaction in real conditions. Combining sensory panels, clinical-style testing, usage trials, consumer diaries, and consumer feedback, we provide you with evidence to substantiate claims, optimize formulations, and build credibility. The result: products that not only launch successfully but also win lasting loyalty.
Product Testing & In-Home Usage Trials
Performance and safety define trust in beauty. We conduct product and in-home beauty product performance testing to evaluate efficacy, texture, fragrance, wearability, and consumer satisfaction in real conditions. Combining sensory panels, clinical-style testing, usage trials, consumer diaries, and consumer feedback, we provide you with evidence to substantiate claims, optimize formulations, and build credibility. The result: products that not only launch successfully but also win lasting loyalty.
Product Testing & In-Home Usage Trials
Performance and safety define trust in beauty. We conduct product and in-home beauty product performance testing to evaluate efficacy, texture, fragrance, wearability, and consumer satisfaction in real conditions. Combining sensory panels, clinical-style testing, usage trials, consumer diaries, and consumer feedback, we provide you with evidence to substantiate claims, optimize formulations, and build credibility. The result: products that not only launch successfully but also win lasting loyalty.
Product Testing & In-Home Usage Trials
Performance and safety define trust in beauty. We conduct product and in-home beauty product performance testing to evaluate efficacy, texture, fragrance, wearability, and consumer satisfaction in real conditions. Combining sensory panels, clinical-style testing, usage trials, consumer diaries, and consumer feedback, we provide you with evidence to substantiate claims, optimize formulations, and build credibility. The result: products that not only launch successfully but also win lasting loyalty.
E-commerce & Digital Shopper Analytics
Beauty is digital-first, and decoding online beauty shopper journey analytics is critical. We analyze digital shoppers' behaviour when it comes to browsing, comparing, and choosing platforms, beauty e-commerce sites, social commerce, and subscription boxes. From abandoned carts and product reviews to influencer-led discovery, we identify conversion barriers and growth opportunities. These insights help you optimize content, UX, and merchandising to turn browsers into buyers and strengthen your online presence in your customers’ online journey.
E-commerce & Digital Shopper Analytics
Beauty is digital-first, and decoding online beauty shopper journey analytics is critical. We analyze digital shoppers' behaviour when it comes to browsing, comparing, and choosing platforms, beauty e-commerce sites, social commerce, and subscription boxes. From abandoned carts and product reviews to influencer-led discovery, we identify conversion barriers and growth opportunities. These insights help you optimize content, UX, and merchandising to turn browsers into buyers and strengthen your online presence in your customers’ online journey.
E-commerce & Digital Shopper Analytics
Beauty is digital-first, and decoding online beauty shopper journey analytics is critical. We analyze digital shoppers' behaviour when it comes to browsing, comparing, and choosing platforms, beauty e-commerce sites, social commerce, and subscription boxes. From abandoned carts and product reviews to influencer-led discovery, we identify conversion barriers and growth opportunities. These insights help you optimize content, UX, and merchandising to turn browsers into buyers and strengthen your online presence in your customers’ online journey.
E-commerce & Digital Shopper Analytics
Beauty is digital-first, and decoding online beauty shopper journey analytics is critical. We analyze digital shoppers' behaviour when it comes to browsing, comparing, and choosing platforms, beauty e-commerce sites, social commerce, and subscription boxes. From abandoned carts and product reviews to influencer-led discovery, we identify conversion barriers and growth opportunities. These insights help you optimize content, UX, and merchandising to turn browsers into buyers and strengthen your online presence in your customers’ online journey.
Audience Segmentation & Persona Development
Knowing your audience is more than demographics. We combine quantitative research with qualitative exploration to map beauty consumers by attitudes, lifestyles, and purchase motivations. Whether it’s clean beauty seekers, luxury buyers, or value-driven shoppers, our beauty consumer persona development research provides audience insights your teams can act on. This lifestyle-based audience segmentation in beauty aligns product design, marketing, and positioning with what matters most to customers, helping you target smarter and engage deeper.
Audience Segmentation & Persona Development
Knowing your audience is more than demographics. We combine quantitative research with qualitative exploration to map beauty consumers by attitudes, lifestyles, and purchase motivations. Whether it’s clean beauty seekers, luxury buyers, or value-driven shoppers, our beauty consumer persona development research provides audience insights your teams can act on. This lifestyle-based audience segmentation in beauty aligns product design, marketing, and positioning with what matters most to customers, helping you target smarter and engage deeper.
Audience Segmentation & Persona Development
Knowing your audience is more than demographics. We combine quantitative research with qualitative exploration to map beauty consumers by attitudes, lifestyles, and purchase motivations. Whether it’s clean beauty seekers, luxury buyers, or value-driven shoppers, our beauty consumer persona development research provides audience insights your teams can act on. This lifestyle-based audience segmentation in beauty aligns product design, marketing, and positioning with what matters most to customers, helping you target smarter and engage deeper.
Audience Segmentation & Persona Development
Knowing your audience is more than demographics. We combine quantitative research with qualitative exploration to map beauty consumers by attitudes, lifestyles, and purchase motivations. Whether it’s clean beauty seekers, luxury buyers, or value-driven shoppers, our beauty consumer persona development research provides audience insights your teams can act on. This lifestyle-based audience segmentation in beauty aligns product design, marketing, and positioning with what matters most to customers, helping you target smarter and engage deeper.
Brand & Campaign Effectiveness Studies
In a category overflowing with messages, measuring cut-through is vital. We conduct robust brand tracking and influencer research to evaluate the effectiveness of campaigns, advertising and influencer collaborations in real-world competitive contexts. By digging deep into brand awareness, recall, relevance, and intent to buy, we identify which messages resonate and the areas that need improvement. Whether it’s digital, social, or traditional campaigns, our insights ensure your marketing investments deliver results, build equity, and drive conversions.
Brand & Campaign Effectiveness Studies
In a category overflowing with messages, measuring cut-through is vital. We conduct robust brand tracking and influencer research to evaluate the effectiveness of campaigns, advertising and influencer collaborations in real-world competitive contexts. By digging deep into brand awareness, recall, relevance, and intent to buy, we identify which messages resonate and the areas that need improvement. Whether it’s digital, social, or traditional campaigns, our insights ensure your marketing investments deliver results, build equity, and drive conversions.
Brand & Campaign Effectiveness Studies
In a category overflowing with messages, measuring cut-through is vital. We conduct robust brand tracking and influencer research to evaluate the effectiveness of campaigns, advertising and influencer collaborations in real-world competitive contexts. By digging deep into brand awareness, recall, relevance, and intent to buy, we identify which messages resonate and the areas that need improvement. Whether it’s digital, social, or traditional campaigns, our insights ensure your marketing investments deliver results, build equity, and drive conversions.
Brand & Campaign Effectiveness Studies
In a category overflowing with messages, measuring cut-through is vital. We conduct robust brand tracking and influencer research to evaluate the effectiveness of campaigns, advertising and influencer collaborations in real-world competitive contexts. By digging deep into brand awareness, recall, relevance, and intent to buy, we identify which messages resonate and the areas that need improvement. Whether it’s digital, social, or traditional campaigns, our insights ensure your marketing investments deliver results, build equity, and drive conversions.
Path-to-Purchase & Shopper Behavior Research
Beauty shoppers switch seamlessly between digital and physical touchpoints. From discovery on social media to trial in-store and purchase online, we do a thorough beauty shopper decision-making journey mapping, thereby proving omni-channel path-to-purchase insights. Leveraging behavioral research, ethnographic observation, and decision-mapping, we reveal how context influences choices. These retail insights help refine retail layouts, online interfaces, sampling strategies, and promotions to boost satisfaction and conversion at every stage of the shopper journey.
Path-to-Purchase & Shopper Behavior Research
Beauty shoppers switch seamlessly between digital and physical touchpoints. From discovery on social media to trial in-store and purchase online, we do a thorough beauty shopper decision-making journey mapping, thereby proving omni-channel path-to-purchase insights. Leveraging behavioral research, ethnographic observation, and decision-mapping, we reveal how context influences choices. These retail insights help refine retail layouts, online interfaces, sampling strategies, and promotions to boost satisfaction and conversion at every stage of the shopper journey.
Path-to-Purchase & Shopper Behavior Research
Beauty shoppers switch seamlessly between digital and physical touchpoints. From discovery on social media to trial in-store and purchase online, we do a thorough beauty shopper decision-making journey mapping, thereby proving omni-channel path-to-purchase insights. Leveraging behavioral research, ethnographic observation, and decision-mapping, we reveal how context influences choices. These retail insights help refine retail layouts, online interfaces, sampling strategies, and promotions to boost satisfaction and conversion at every stage of the shopper journey.
Path-to-Purchase & Shopper Behavior Research
Beauty shoppers switch seamlessly between digital and physical touchpoints. From discovery on social media to trial in-store and purchase online, we do a thorough beauty shopper decision-making journey mapping, thereby proving omni-channel path-to-purchase insights. Leveraging behavioral research, ethnographic observation, and decision-mapping, we reveal how context influences choices. These retail insights help refine retail layouts, online interfaces, sampling strategies, and promotions to boost satisfaction and conversion at every stage of the shopper journey.
Competitive Benchmarking & Market Landscape Analysis
With thousands of beauty launches each year, staying competitive means knowing how you compare. We benchmark your pricing, claims, packaging, and messaging against competitors and track shifts in the wider domain. Our beauty brand's competitive positioning research analysis highlights brand gaps, white-space opportunities, and areas for differentiation. By translating competitor insights into actionable strategies, we help you position your brand with clarity and confidence, ensuring you stand out in a fast-moving market.
Competitive Benchmarking & Market Landscape Analysis
With thousands of beauty launches each year, staying competitive means knowing how you compare. We benchmark your pricing, claims, packaging, and messaging against competitors and track shifts in the wider domain. Our beauty brand's competitive positioning research analysis highlights brand gaps, white-space opportunities, and areas for differentiation. By translating competitor insights into actionable strategies, we help you position your brand with clarity and confidence, ensuring you stand out in a fast-moving market.
Competitive Benchmarking & Market Landscape Analysis
With thousands of beauty launches each year, staying competitive means knowing how you compare. We benchmark your pricing, claims, packaging, and messaging against competitors and track shifts in the wider domain. Our beauty brand's competitive positioning research analysis highlights brand gaps, white-space opportunities, and areas for differentiation. By translating competitor insights into actionable strategies, we help you position your brand with clarity and confidence, ensuring you stand out in a fast-moving market.
Competitive Benchmarking & Market Landscape Analysis
With thousands of beauty launches each year, staying competitive means knowing how you compare. We benchmark your pricing, claims, packaging, and messaging against competitors and track shifts in the wider domain. Our beauty brand's competitive positioning research analysis highlights brand gaps, white-space opportunities, and areas for differentiation. By translating competitor insights into actionable strategies, we help you position your brand with clarity and confidence, ensuring you stand out in a fast-moving market.
Customer Satisfaction, Loyalty & Retention Tracking
Winning a first purchase is just the beginning. We enable customer satisfaction tracking through surveys, NPS, repeat purchase tracking, and loyalty program analysis. Our research pinpoints pain points, unmet expectations, and triggers for churn. With these insights, you can improve service quality, enhance customer experience, and strengthen retention strategies. We help you build effective customer loyalty programs, experiences, and customer retention strategies that convert your customers into repeat buyers and brand advocates in an intensely competitive beauty industry.
Customer Satisfaction, Loyalty & Retention Tracking
Winning a first purchase is just the beginning. We enable customer satisfaction tracking through surveys, NPS, repeat purchase tracking, and loyalty program analysis. Our research pinpoints pain points, unmet expectations, and triggers for churn. With these insights, you can improve service quality, enhance customer experience, and strengthen retention strategies. We help you build effective customer loyalty programs, experiences, and customer retention strategies that convert your customers into repeat buyers and brand advocates in an intensely competitive beauty industry.
Customer Satisfaction, Loyalty & Retention Tracking
Winning a first purchase is just the beginning. We enable customer satisfaction tracking through surveys, NPS, repeat purchase tracking, and loyalty program analysis. Our research pinpoints pain points, unmet expectations, and triggers for churn. With these insights, you can improve service quality, enhance customer experience, and strengthen retention strategies. We help you build effective customer loyalty programs, experiences, and customer retention strategies that convert your customers into repeat buyers and brand advocates in an intensely competitive beauty industry.
Customer Satisfaction, Loyalty & Retention Tracking
Winning a first purchase is just the beginning. We enable customer satisfaction tracking through surveys, NPS, repeat purchase tracking, and loyalty program analysis. Our research pinpoints pain points, unmet expectations, and triggers for churn. With these insights, you can improve service quality, enhance customer experience, and strengthen retention strategies. We help you build effective customer loyalty programs, experiences, and customer retention strategies that convert your customers into repeat buyers and brand advocates in an intensely competitive beauty industry.
Trend Forecasting & Innovation Insights
The beauty sector thrives on trends, spanning clean and vegan formulations, hybrid skincare-makeup, sustainable packaging, and more. Leveraging our in-house solutions, we conduct global beauty trend forecasting and insights, thereby tracking global and local movements, social media buzz, and early adopter signals to forecast the beauty future. Our insights guide R&D, innovation, and marketing teams to stay ahead of consumer expectations. By connecting trend analysis data with market readiness, we help you design products and strategies that capture demand and future-proof growth.
Trend Forecasting & Innovation Insights
The beauty sector thrives on trends, spanning clean and vegan formulations, hybrid skincare-makeup, sustainable packaging, and more. Leveraging our in-house solutions, we conduct global beauty trend forecasting and insights, thereby tracking global and local movements, social media buzz, and early adopter signals to forecast the beauty future. Our insights guide R&D, innovation, and marketing teams to stay ahead of consumer expectations. By connecting trend analysis data with market readiness, we help you design products and strategies that capture demand and future-proof growth.
Trend Forecasting & Innovation Insights
The beauty sector thrives on trends, spanning clean and vegan formulations, hybrid skincare-makeup, sustainable packaging, and more. Leveraging our in-house solutions, we conduct global beauty trend forecasting and insights, thereby tracking global and local movements, social media buzz, and early adopter signals to forecast the beauty future. Our insights guide R&D, innovation, and marketing teams to stay ahead of consumer expectations. By connecting trend analysis data with market readiness, we help you design products and strategies that capture demand and future-proof growth.
Trend Forecasting & Innovation Insights
The beauty sector thrives on trends, spanning clean and vegan formulations, hybrid skincare-makeup, sustainable packaging, and more. Leveraging our in-house solutions, we conduct global beauty trend forecasting and insights, thereby tracking global and local movements, social media buzz, and early adopter signals to forecast the beauty future. Our insights guide R&D, innovation, and marketing teams to stay ahead of consumer expectations. By connecting trend analysis data with market readiness, we help you design products and strategies that capture demand and future-proof growth.
AI-Powered Consumer Insights Engine
Leverage advanced AI to analyze vast datasets from surveys, reviews, and social chatter. Our AI-driven beauty consumer sentiment analysis identifies patterns in consumer behavior, product preferences, and buying triggers with speed and precision. We turn raw beauty data into predictive insights for your cosmetic brand, thereby enabling you to anticipate shifts, refine offerings, and act with confidence in a volatile market.
Custom Dashboards for Brand Performance
Track your beauty brand’s real-time performance through our customizable dashboards. From campaign effectiveness and product feedback to ecommerce, brand metrics and customer loyalty, all insights are available at a glance. These interactive dashboards help teams filter, compare, and track KPIs, enabling faster decisions and stronger cross-team alignment.
Seamless Integration Across Platforms
Bring together data from multiple touchpoints: CRM, POS, e-commerce platforms, and social listening tools into a single view. Our CRM and e-commerce integration for beauty research capability ensures no consumer signal is missed, eliminating silos and streamlining reporting. This comprehensive omnichannel view and connected insights empower beauty brands to manage performance consistently and create a unified growth strategy.
Real-Time Shopper Behavior Tracking
Capture how consumers discover, interact with, and purchase beauty products both online and in-store. With advanced tracking tools, we deliver shopper data into browsing and buying habits, trial-to-purchase paths, and shelf interactions. Real-time insights and tracking enable you optimize product placement, packaging, and digital experiences to meet consumer needs as they happen.
Competitive Intelligence Toolkit
Stay on top of competitor activity with a toolkit that tracks pricing, product launches, marketing campaigns, and consumer sentiment. Our system highlights market gaps and benchmarks your brand against the market. By monitoring shifts in claims, packaging, and positioning, and leveraging competitive data, beauty businesses can fine-tune strategies and stay ahead.
Trend Monitoring & Forecast Dashboards
Spot beauty trends before they go mainstream with live insights from consumer conversations, influencer content, and retail activity. Our dashboards highlight rising ingredients, emerging product formats, and shifting lifestyle drivers. We combine cultural signals with data to help brands forecast beauty trends with precision and align innovation pipelines to future demand.
SUCCESS STORIES
Read how we made an impact
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
Accelerate your retail journey with Market Xcel
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
USA
Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)