Connecting GCC Leaders to Evaluate Market Intelligence and Shared Services Operations

Client

A global business consulting firm

Objective

The engagement aimed to provide strategic insights into how captive centers support domestic business operations through market intelligence, analytics, and stakeholder collaboration — covering Global Capability Centers (GCCs), Global Business Services (GBS), and Global In-house Centers (GICs) across India. The study required interviews with senior leaders from multinational organizations who could provide insights into organizational structures, collaboration models, data sourcing strategies, and the delivery of market intelligence to domestic business teams. Given the varying organizational structures and job titles across companies, identifying experts with the appropriate functional ownership required a highly targeted recruitment approach.

Methodology

Market Xcel identified and engaged senior professionals responsible for market intelligence, consumer insights, analytics, and stakeholder engagement at leading multinational GCC companies. A comprehensive screening process ensured that each expert possessed direct responsibility for supporting local business units through market intelligence functions.

Market Xcel implemented a focused expert-sourcing strategy targeting senior leaders across the market intelligence, consumer insights, analytics, data strategy, and stakeholder management functions within leading multinational GCCs. Each expert was rigorously screened to validate their involvement in supporting domestic business teams, managing market intelligence workflows, and driving insights through internal and third-party data sources. The recruitment strategy emphasized professionals with direct experience in cross-functional collaboration between captive centers and front-end business units.

Outcome

Market Xcel successfully delivered a qualified panel of senior GCC leaders, enabling the client to evaluate how multinational captive centers support domestic market needs through market intelligence and analytics. The expert interviews provided valuable perspectives on organizational structures, collaboration models, data ecosystems, and insight delivery processes, helping inform the client's assessment of evolving GCC operating models in India. Get in touch to discuss scope.