Unlock Deeper Traveler Insight With Leading Tourism and Hospitality Market Research
Unlock Deeper Traveler Insight With Leading Tourism and Hospitality Market Research
Explore changing travel demand through Tourism and Hospitality Market Research USA, with a closer look at destination choice, booking behavior, pricing expectations, and guest experience from trip planning through repeat stays.
Explore changing travel demand through Tourism and Hospitality Market Research USA, with a closer look at destination choice, booking behavior, pricing expectations, and guest experience from trip planning through repeat stays.
Explore changing travel demand through Tourism and Hospitality Market Research USA, with a closer look at destination choice, booking behavior, pricing expectations, and guest experience from trip planning through repeat stays.
Numbers speaking for themselves
25+
25+
25+
Years of research experience
700
700
700
Organisations supported
65
65
65
Markets covered
Markets covered
E2E
E2E
E2E
End-to-end delivery
Research That Moves Travel & Hospitality With Purpose
TRUSTED BY
TRUSTED BY INDUSTRY LEADERS
Assess What Drives Booking Behaviour
Explore how travelers move from destination consideration to accommodation selection as they weigh properties, rates, reviews, and booking channels. Pinpoint what influences traveler booking decisions across OTAs and direct channels and turns travel intent into a reservation.
Elevate the Experience Across Every Stay
Connect room experience and service delivery with the wider stay through hotel guest experience research that captures how guests respond. Identify the factors that strengthen satisfaction, create friction and influence reviews, recommendations and future stays.
Elevate the Experience Across Every Stay
Connect room experience and service delivery with the wider stay through hotel guest experience research that captures how guests respond. Identify the factors that strengthen satisfaction, create friction and influence reviews, recommendations and future stays.
Turn Guest Satisfaction Into Lasting Loyalty
Link post-visit sentiment with reviews, recommendations and loyalty participation to determine what brings guests back. Our hotel loyalty research examines what carries into the next travel decision, showing where rebooking intent grows and brand preference becomes more established.
Our Tourism & Hospitality Research Expertise
Research Built Around Every Stage of the Traveler Journey
Travel Demand & Market Research
Traveler Segmentation & Motivation
Pricing & Revenue Intelligence
Competitive Landscape & Positioning
Concept Development & Innovation
Read the Signals Behind Changing Travel Demand
Monitor where demand is building across destinations, seasons and source markets. Through travel demand analysis, we examine visitation patterns and market potential to help tourism and hospitality brands prioritize where the strongest opportunities lie.
Each stage is designed to move from the right business question to evidence that can guide tourism and hospitality decisions with greater confidence.
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Brief & Scoping
Brief & Scoping
Set the Destination, Traveler and Business Priorities
Set the Destination, Traveler and Business Priorities
Research Design
Research Design
Build the Study Around Travel and Guest Dynamics
Build the Study Around Travel and Guest Dynamics
Fieldwork Execution
Fieldwork Execution
Reach the Right Travelers Across Markets and Stay Types
Reach the Right Travelers Across Markets and Stay Types
Analysis & Insight
Analysis & Insight
Separate Demand, Experience and Revenue Signals
Separate Demand, Experience and Revenue Signals
Delivery & Presentation
Delivery & Presentation
Turn Research Into Tourism & Hospitality Opportunities
Turn Research Into Tourism & Hospitality Opportunities
SUCCESS STORIES
Research Built Around Real Shopper Journeys.
TESTIMONIALS
What Our Clients Say
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
“Our properties were competing in markets where many of the offers were beginning to look interchangeable. The team’s hospitality expertise helped us see where our proposition genuinely stood apart and where competitors were already owning the space, giving the brand team a stronger direction for differentiation.”
VP, Brand Strategy Hospitality Group
“We were looking at similar demand levels across several destinations, but the commercial potential was not the same. Market Xcel’s tourism research expertise helped us separate short-term travel spikes from more sustainable demand, which gave our strategy team a much firmer basis for market prioritization.“
Director, Strategy & Insights Travel & Tourism Brand
“Several strong ideas were already on the table for a new hospitality proposition, but we needed evidence on what travelers would genuinely value. Having Market Xcel as our hospitality insights partner helped us refine the mix of amenities, service elements and pricing before moving ahead.”
Head of Brand & Innovation Hospitality Company
Navigate Travel & Hospitality Decisions With Evidence-Led Insight
Partner with Market Xcel to turn travel research into confident decisions that drive commercial growth.
