Decode the Retail Sector Signals That Drive Growth
Decode the Retail Sector Signals That Drive Growth
In retail, decisions begin before checkout. Market Xcel brings USA-led industry research and retail intelligence to help brands understand what shoppers notice, compare, trust, or question across every channel.
In retail, decisions begin before checkout. Market Xcel brings USA-led industry research and retail intelligence to help brands understand what shoppers notice, compare, trust, or question across every channel.
In retail, decisions begin before checkout. Market Xcel brings USA-led industry research and retail intelligence to help brands understand what shoppers notice, compare, trust, or question across every channel.
Numbers speaking for themselves
25+
25+
25+
Years of research experience
700
700
700
Organisations supported
65
65
65
Markets covered
Markets covered
E2E
E2E
E2E
End-to-end delivery
Trusted by leading retail, CPG, technology, and consumer brands
TRUSTED BY
TRUSTED BY INDUSTRY LEADERS
Make Retail Decisions With Evidence
From assortment planning and product launches to pricing moves, retail sector teams make decisions with real commercial risk. Market Xcel combines primary research, field intelligence, and retail category trends to identify what needs attention, where investment matters, and where new opportunities are emerging.
Read the Category Beyond the Sales Curve
A category starts moving before the sales curve changes. Market Xcel helps brands track early shifts in retail buying behavior, revealing how shoppers compare, what they trust, which alternatives feel acceptable, and where value perception starts to change across the market.
Read the Category Beyond the Sales Curve
A category starts moving before the sales curve changes. Market Xcel helps brands track early shifts in retail buying behavior, revealing how shoppers compare, what they trust, which alternatives feel acceptable, and where value perception starts to change across the market.
See Where Retail Execution Is Helping or Hurting Performance
Execution quality can decide whether a product gets noticed or gets lost in the aisle. We help brands measure availability, shelf placement, display compliance, price accuracy, competitor activity, and retail merchandising trends to spot leakage, close gaps, and strengthen performance where it matters most.
Our Retail Research Expertise
Research That Matches the Complexity of Retail Decisions
Shopper Insights
Product & Concept Testing
Retail Audits
Brand & Category
Pricing Research
Understand how shoppers form preferences and make decisions
Purchase decisions are shaped by perception, familiarity, in-aisle context, and pre-trip digital influence — all of which standard sales data cannot surface. We research the full shopper journey: from awareness and consideration through to the shelf moment and post-purchase experience.
This covers how shoppers navigate your category, what they are weighing when they choose between options, which brand associations are working in your favour, and where the decision is being lost before a hand reaches the shelf.
Shop-Alongs
U&A Studies
Segmentation
IDIs
Focus Groups
Ethnography
Online Communities
Every engagement follows the same five-stage process, whether the brief is a shopper segmentation study or a multi-market brand tracker. The methodology changes. The rigour does not.
1
2
3
4
5
Brief & Scoping
Define the business question with clarity
Research Design
Shape the methodology around the market reality
Fieldwork Execution
Maintain consistency, accuracy, and oversight throughout execution
Analysis & Insight
Connect research findings to commercial implications
Delivery & Presentation
Deliver insights in a format teams can act on quickly
SUCCESS STORIES
Read how we made an impact
TESTIMONIALS
What Our Clients Say
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
“The retail audit findings helped us move beyond internal assumptions and have a far more credible conversation with the buyer team. We were able to clearly identify execution gaps, shelf inconsistencies, and category opportunities that would have otherwise gone unnoticed.”
Category Manager Consumer Goods Company
The research gave us a much clearer understanding of where the product would succeed, how shoppers were interpreting the proposition, and what needed refinement before launch. It changed both our go-to-market approach and the way we positioned the product during retailer discussions.”
Senior Insights Manager Global FMCG Brand
“Kudos to the Market Xcel team for managing a highly complex multi-market study with remarkable consistency and responsiveness throughout. From methodology alignment and field coordination to reporting and stakeholder communication, the entire engagement felt structured, collaborative, and exceptionally well managed across all four markets.”
Global Insights Lead Retail & CPG Organisation
Accelerate your retail journey with Market Xcel
Accelerate your retail journey with Market Xcel
