Step Into the Future of Beauty Decisions
Step Into the Future of Beauty Decisions
Elevate beauty growth in the USA and across global markets with a trusted beauty market research company that turns beauty consumer insights into stronger market relevance.
Elevate beauty growth in the USA and across global markets with a trusted beauty market research company that turns beauty consumer insights into stronger market relevance.
Elevate beauty growth in the USA and across global markets with a trusted beauty market research company that turns beauty consumer insights into stronger market relevance.
Numbers speaking for themselves
25+
25+
25+
Years of research experience
700
700
700
Organisations supported
65
65
65
Markets covered
Markets covered
E2E
E2E
E2E
End-to-end delivery
Powering Beauty Choices Across Global Markets
TRUSTED BY
TRUSTED BY INDUSTRY LEADERS
Decode Beauty Choices With Greater Precision
Analyze how beauty consumer behavior shapes the journey from first interest to lasting preference. Identify what earns trust, strengthens product fit, supports repeat use, and influences purchase decisions.
Read Beauty Demand Beyond the Trend
Track how beauty demand moves from viral attention to everyday use. Discover how beauty market trends are shaping trade-ups, switch-outs, and growth potential across beauty and personal care.
Read Beauty Demand Beyond the Trend
Track how beauty demand moves from viral attention to everyday use. Discover how beauty market trends are shaping trade-ups, switch-outs, and growth potential across beauty and personal care.
Map the Beauty Path From Discovery to Purchase
Understand how consumers move through the omnichannel beauty journey before making a purchase. Identify where attention turns into buying intent, where shoppers pause, and which moments shape the beauty shopper journey and move consumers closer to conversion.
Our Beauty Research Expertise
Research Built Around Beauty’s Evolving Choices
Product & Concept Testing
Claim & Ingredient Research
Sensory Experience Research
Shopper Journey Research
Pricing & Portfolio Research
Validate Beauty Ideas for Market Success
Build market-ready beauty concepts around real consumer expectations. Our focused product and concept research establishes whether the format, benefit and routine fit can create meaningful distinction and earn lasting consumer relevance.
Each study moves through five connected stages, from defining the beauty challenge to validating products, claims, shopper responses, and brand direction. The process adapts to the brief while keeping every step focused on evidence that supports confident beauty decisions.
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Brief & Scoping
Brief & Scoping
Define the Beauty Research Objective
Define the Beauty Research Objective
Research Design
Research Design
Design the Right Validation Approach
Design the Right Validation Approach
Fieldwork Execution
Fieldwork Execution
Gather Consumer Evidence Across Beauty Touchpoints
Gather Consumer Evidence Across Beauty Touchpoints
Analysis & Insight
Analysis & Insight
Translate Beauty Evidence Into Decision Drivers
Translate Beauty Evidence Into Decision Drivers
Delivery & Presentation
Delivery & Presentation
Shape the Path to Beauty Market Readiness
Shape the Path to Beauty Market Readiness
SUCCESS STORIES
Beauty Decisions, Backed by Market Evidence.
TESTIMONIALS
What Our Clients Say
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
“Our campaign was generating attention, but shoppers were dropping off before checkout. Market Xcel brought the beauty research expertise we needed to uncover the barriers across product pages, retail cues, and value perception, giving our teams clearer direction on how to improve basket conversion.”
Head of Shopper Insights Beauty Retail Brand
“We were preparing to launch a new skincare line and needed to know how consumers would respond to the concept, claims, and ingredient story. Market Xcel became the beauty insights partner we needed, helping us sharpen the benefit message and position the launch with stronger relevance.“
Director, Product Innovation Beauty & Personal Care Brand
“We were seeing quiet drop-offs despite strong brand loyalty. Their beauty research expertise helped us understand post-purchase satisfaction, replenishment, and switching behaviour, giving our teams a clearer view of what kept customers loyal and where the experience needed improvement.”
VP, Consumer Insights Beauty & Personal Care Company
Make every beauty decision ready for the market ahead.
Partner with Market Xcel for beauty market research that turns beauty choice signals into stronger launches, sharper growth and lasting consumer preference.
