Lead the Next Wave of E-Commerce Growth
Lead the Next Wave of E-Commerce Growth
Navigate fast-changing digital signals with a trusted e-commerce market research company. Stay ahead of shifting shopper journeys, marketplace dynamics and conversion patterns to make confident decisions across the digital commerce cycle.
Navigate fast-changing digital signals with a trusted e-commerce market research company. Stay ahead of shifting shopper journeys, marketplace dynamics and conversion patterns to make confident decisions across the digital commerce cycle.
Navigate fast-changing digital signals with a trusted e-commerce market research company. Stay ahead of shifting shopper journeys, marketplace dynamics and conversion patterns to make confident decisions across the digital commerce cycle.
Numbers speaking for themselves
25+
25+
25+
Years of research experience
700
700
700
Organisations supported
65
65
65
Markets covered
Markets covered
E2E
E2E
E2E
End-to-end delivery
Guiding E-Commerce Decisions Across Global Markets
TRUSTED BY
TRUSTED BY INDUSTRY LEADERS
Read the Signals Behind Shopper Intent
Follow the progression from product discovery to serious consideration across e-commerce platforms. Capture the signals that shape shopper intent and make a product feel relevant, credible and strong enough to earn a place in the final consideration set.
Find the Shifts Driving E-Commerce Growth
Analyse how category and marketplace signals move across e-commerce platforms. Identify where category growth is accelerating, where shoppers are switching and where brands can build a stronger market advantage.
Find the Shifts Driving E-Commerce Growth
Analyse how category and marketplace signals move across e-commerce platforms. Identify where category growth is accelerating, where shoppers are switching and where brands can build a stronger market advantage.
Map the Path From Cart to Buyer Retention
Follow how shoppers move from cart addition through checkout and into the post-purchase experience across e-commerce platforms. Spot the moments that strengthen conversion, reduce abandonment and turn a first order into a lasting buyer relationship.
Our E-Commerce Research Expertise
Research That Keeps Pace With Digital Commerce Complexity
Shopper Intent & Discovery
PDP & Product Content
Cart & Checkout
Digital Shelf & Marketplace
Pricing, Promotions & Basket
Read the Signals That Shape Product Consideration
Examine the progression from search and category browsing to serious product consideration. Through product discovery analysis, we distinguish the cues that earn attention, build purchase confidence and secure a product’s place in the shopper’s final consideration set.
Every project moves through five connected stages, helping brands understand digital shopper behaviour, validate commerce strategies, and improve performance across the customer journey.
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Brief & Scoping
Brief & Scoping
Map the E-Commerce Decision Challenge
Map the E-Commerce Decision Challenge
Research Design
Research Design
Select the Right Shopper Research Route
Select the Right Shopper Research Route
Fieldwork Execution
Fieldwork Execution
Capture Evidence Across Digital Commerce Touchpoints
Capture Evidence Across Digital Commerce Touchpoints
Analysis & Insight
Analysis & Insight
Link Shopper Behaviour to Conversion Movement
Link Shopper Behaviour to Conversion Movement
Delivery & Presentation
Delivery & Presentation
Turn Commerce Evidence Into Market Action
Turn Commerce Evidence Into Market Action
SUCCESS STORIES
Research Built Around Real Shopper Journeys.
TESTIMONIALS
What Our Clients Say
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
“Across marketplaces, our products were moving in and out of visibility without a clear reason. Their digital commerce expertise connected digital shelf shifts with pricing, promotions, and shopper response, helping our category team see where competitors were gaining attention and where the brand still had room to grow.”
Head of Marketplace Strategy E-Commerce Brand
“Our top-listed products had strong visibility, but add-to-cart behaviour remained uneven. Market Xcel’s ecommerce expertise revealed how shoppers read PDP images, ratings, delivery promises, and price cues, showing which elements-built confidence and which drove comparison elsewhere.“
Director, E-Commerce Strategy Online Retail Brand
“Our brief had multiple moving parts across shopper segments, platform journeys and category priorities. Market Xcel remained closely involved as our research partner from design through reporting, helping us make sense of a complex study. What stood out was how usable the findings were across teams from category planning to customer experience.”
VP, Consumer Insights E-Commerce Platform
Strengthen Your E-Commerce Decisions With Evidence-Led Insight
Partner with Market Xcel to turn consumer insights into stronger e-commerce strategies and commercial impact.
