Offline price benchmarking for an e-commerce firm

Price Benchmarking

Study Summary

Client

An e-commerce company

Client

An e-commerce company

Client

An e-commerce company

Client

An e-commerce company

Objective

To ensure the client could offer the most competitive prices, offers, and discounts on its platform.

Objective

To ensure the client could offer the most competitive prices, offers, and discounts on its platform.

Objective

To ensure the client could offer the most competitive prices, offers, and discounts on its platform.

Objective

To ensure the client could offer the most competitive prices, offers, and discounts on its platform.

Sector

E-commerce

Sector

E-commerce

Sector

E-commerce

Sector

E-commerce

Coverage

Metros, Tier 1 Cities, Tier 2 Cities

Coverage

Metros, Tier 1 Cities, Tier 2 Cities

Coverage

Metros, Tier 1 Cities, Tier 2 Cities

Coverage

Metros, Tier 1 Cities, Tier 2 Cities

Methodology

Methodology: Conducted mystery audits in Modern Trade Outlets, comparing offline and online (Amazon, Flipkart) prices.

  • Target Audience: Major outlets in metros, Tier 1, and Tier 2 cities.

  • Data Collection: Gathered details on prices, offers, finance, and warranty schemes.

  • Data Analysis: Compared daily offline and online prices; created a dashboard showing price variations.

Methodology

Methodology: Conducted mystery audits in Modern Trade Outlets, comparing offline and online (Amazon, Flipkart) prices.

  • Target Audience: Major outlets in metros, Tier 1, and Tier 2 cities.

  • Data Collection: Gathered details on prices, offers, finance, and warranty schemes.

  • Data Analysis: Compared daily offline and online prices; created a dashboard showing price variations.

Methodology

Methodology: Conducted mystery audits in Modern Trade Outlets, comparing offline and online (Amazon, Flipkart) prices.

  • Target Audience: Major outlets in metros, Tier 1, and Tier 2 cities.

  • Data Collection: Gathered details on prices, offers, finance, and warranty schemes.

  • Data Analysis: Compared daily offline and online prices; created a dashboard showing price variations.

Methodology

Methodology: Conducted mystery audits in Modern Trade Outlets, comparing offline and online (Amazon, Flipkart) prices.

  • Target Audience: Major outlets in metros, Tier 1, and Tier 2 cities.

  • Data Collection: Gathered details on prices, offers, finance, and warranty schemes.

  • Data Analysis: Compared daily offline and online prices; created a dashboard showing price variations.

Findings

  • Price Variances

  • Sales Tactics:

  • Consumer Behavior Insights

  • Market Dynamics

  • Challenges

  • Lessons learned

Findings

  • Price Variances

  • Sales Tactics:

  • Consumer Behavior Insights

  • Market Dynamics

  • Challenges

  • Lessons learned

Findings

  • Price Variances

  • Sales Tactics:

  • Consumer Behavior Insights

  • Market Dynamics

  • Challenges

  • Lessons learned

Findings

  • Price Variances

  • Sales Tactics:

  • Consumer Behavior Insights

  • Market Dynamics

  • Challenges

  • Lessons learned

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Market Xcel Data Matrix © 2024 (v1.1.3)

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate,

Mohan Cooperative Industrial Estate, Mathura

Road, New Delhi - 110044.

Market Xcel Data Matrix © 2024 (v1.1.3)

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate,

Mohan Cooperative Industrial Estate, Mathura

Road, New Delhi - 110044.

Market Xcel Data Matrix © 2024 (v1.1.3)

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate,

Mohan Cooperative Industrial Estate, Mathura

Road, New Delhi - 110044.

Market Xcel Data Matrix © 2024 (v1.1.3)