How Our Central Location Tests Deliver Actionable Insights
We run structured, on-site CLT sessions that blend concept checks, sensory reviews, and comparative evaluations. Moderators guide participants through focused tasks as part of our central location consumer evaluation studies, capturing both qualitative cues and quantitative measures to deliver clear, decision-ready insights.
Our Approach
To generate precise, actionable insights, we conduct sensory and concept testing in controlled settings through structured CLT sessions, including concept evaluations, sensory profiling, shelf-set simulations, packaging reviews, and side-by-side product comparisons. Moderators guide participants through controlled exercises, capturing immediate reactions, diagnostic feedback, and key performance metrics. This combination of qualitative cues and quantitative measures delivers clear, decision-ready insights that strengthen product development and innovation.
What We Offer
Our Central Location Tests (CLTs) use targeted sampling and structured in-person evaluations, led by skilled moderators, to engage diverse consumer groups. We specialize in concept testing, prototype appraisal, and sensory profiling, offering reliable insights that drive effective product and marketing strategies.
SUCCESS STORIES
