Brand Xcel Rankings:
The scorecard of consumer choice
Top Brands 2023: Urban
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Top Brands 2023: Rural
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Understanding the Brand Xcel Ranking Methodology
The Brand Xcel rankings are meticulously crafted to reflect the evolving dynamics of consumer preferences across diverse Indian demographics. This intricate process begins with a robust, multi-faceted data collection approach, encompassing over 20,000 consumers spanning both rural and urban India. The study meticulously covers a wide age range of 18-55 years, across all major zones - North, South, East, and West of the country, ensuring a representative view of the consumer landscape.
20,000+
Consumers surveyed
18-55
Wide age range covered
60%
of the total sample size was urban
40%
of the total sample size was urban
Tailored Data Collection
The Brand Xcel ranking process employs a hybrid data collection method in urban areas, combining web-based interviews, Computer-Aided Telephone Interviews (CATI), and in-person surveys. In rural regions, where digital access is more limited, the approach includes face-to-face or telephonic surveys.
Web Based Interviews
Computer-Aided Telephone Interviews
Face-to-face interviews
Telephonic Surveys
