How We Drive Real Impact
Our Shop-Alongs and Immersion Tasks combine ethnographic shadowing with shopper immersion and micro-moments, capturing authentic behaviors and retail cues at the point of purchase. This approach unveils subconscious drivers and navigation patterns, delivering actionable, context-rich insights.
Our Approach
As a leading market research company, we execute shop-alongs and immersion tasks using an immersive research framework designed to capture authentic in-store behaviour. We recruit segment-matched shoppers and shadow their journeys to record micro-decisions, shelf interactions, navigation patterns, and contextual triggers. Through guided shopper journey shadowing, we uncover latent drivers, unmet category needs, and situational barriers not visible through direct questioning. This integrated approach deepens path-to-purchase understanding and delivers high-value insights that refine retail strategy and sharpen shopper segmentation.
What We Offer
We capture shoppers’ choices and behaviours in real retail settings, observing in-store actions and buying patterns across categories, aisles, and product placements. These in-the-moment insights are translated into actionable guidance that drives smarter retail strategy and aligns teams with true shopper priorities.
SUCCESS STORIES
