Consumer Insights
Make them feel heard
Do you know what your consumers are thinking? Having access to consumer data does not mean access to insights
The pandemic has dramatically changed consumers’ priorities, preferences, and modes of purchase. With the growing competition and evolving choices, consumer insights now matter more than ever before. A person makes 35,000 decisions day and this number is only likely to increase.
Streamline customer experience and enhance your brand’s growth ambit
Market Xcel tracks consumer behaviour extensively and conducts an in-depth market study every year to unravel actionable insights of the new emerging consumer leading to brand rankings and consumer preferences; translating into a blue book for marketers called Brand Xcel. Painting a holistic view of your customer is what we are here for. Our team of experts at Market Xcel helps you understand consumers’ needs, and aspirations and why your consumers behave in a certain way about your brand, products/services, and other factors that may influence their purchases. By combining various methodologies and technological expertise including shopper behaviour techniques, eye tracking, and facial recognition, we deliver a 360-degree view of your audience, consumer intelligence and actionable insights for immediate and effective decision-making.
Make them feel heard
Discover how this study helps
Develop tailored marketing strategies
With solid research and insight solutions, we help you create marketing plans specially designed based on your consumer intelligence to inspire a purchase.
Plan future strategies
By examining the evolving trends through research, we guide you to adapt to the behavioural shifts and plan strategies for prospective consumer behaviour changes.
Increase customer loyalty
By serving the consumers based on their emotions and behavioural choices, you can make them feel heard and valued. This not only adds to customer retention but also enhances customer loyalty.
