Accelerate growth with qualitative research in the USA
Accelerate growth with qualitative research in the USA
Accelerate growth with qualitative research in the USA
With 25+ years of experience, we specialize in qualitative research in the USA, uncovering how people think, feel, and behave. Using performance-focused methodologies, we transform real human understanding into strategies that drive meaningful business growth.
With 25+ years of experience, we specialize in qualitative research in the USA, uncovering how people think, feel, and behave. Using performance-focused methodologies, we transform real human understanding into strategies that drive meaningful business growth.
With 25+ years of experience, we specialize in qualitative research in the USA, uncovering how people think, feel, and behave. Using performance-focused methodologies, we transform real human understanding into strategies that drive meaningful business growth.
Have a query? Drop us a message.
Have a query? Drop us a message.
Drive smart decisions with our qualitative market research
Join us to unlock the future with purpose and precision.
Struggling to understand your customers truly? Don’t worry, we’ve got you. At Market Xcel, We deliver in-depth qualitative research in the US and globally going beyond numbers to uncover what truly drives human decisions. With a presence in over 65 countries and expertise in focus groups, in-depth interviews, and other qualitative research methods, we uncover the emotions, choices, and motivations behind consumer behavior.
We deliver fast, reliable insights—bridging human understanding and data intelligence. Whether entering a new market or refining your brand, our insights help you make smarter decisions.
Struggling to understand your customers truly? Don’t worry, we’ve got you. At Market Xcel, We deliver in-depth qualitative research in the US and globally going beyond numbers to uncover what truly drives human decisions. With a presence in over 65 countries and expertise in focus groups, in-depth interviews, and other qualitative research methods, we uncover the emotions, choices, and motivations behind consumer behavior.
We deliver fast, reliable insights—bridging human understanding and data intelligence. Whether entering a new market or refining your brand, our insights help you make smarter decisions.
How we deliver meaningful qualitative insights that ensure success
Solve research gaps quickly with tailored qualitative analysis. Our local expertise and agile methods deliver clarity for strategic business decisions.
Focus Group Research
Leverage the power of focus group services to uncover the emotions and motivations behind customer decisions. We align each session to your goals—carefully selecting participants and guiding open, unbiased conversations— so you gain fresh, strategic input to guide innovation.
In-Depth Interviews (IDIs)
Market Research Online Communities (MROC)
Ethnographic Research
User Experience (UX) Testing
Customer Experience (CX) Testing
Video Surveys
Vox Pops
Mystery Audits
Digital Diaries & Online Bulletin Boards
Shop-Along & Immersion Tasks
How we deliver meaningful qualitative insights that ensure success
Solve research gaps quickly with tailored qualitative analysis. Our local expertise and agile methods deliver clarity for strategic business decisions.
Focus Group Research
Leverage the power of focus group services to uncover the emotions and motivations behind customer decisions. We align each session to your goals—carefully selecting participants and guiding open, unbiased conversations— so you gain fresh, strategic input to guide innovation.
In-Depth Interviews (IDIs)
Market Research Online Communities (MROC)
Ethnographic Research
User Experience (UX) Testing
Customer Experience (CX) Testing
Video Surveys
Vox Pops
Mystery Audits
Digital Diaries & Online Bulletin Boards
Shop-Along & Immersion Tasks
How we deliver meaningful qualitative insights that ensure success
Solve research gaps quickly with tailored qualitative analysis. Our local expertise and agile methods deliver clarity for strategic business decisions.
Focus Group Research
Leverage the power of focus group services to uncover the emotions and motivations behind customer decisions. We align each session to your goals—carefully selecting participants and guiding open, unbiased conversations— so you gain fresh, strategic input to guide innovation.
In-Depth Interviews (IDIs)
Market Research Online Communities (MROC)
Ethnographic Research
User Experience (UX) Testing
Customer Experience (CX) Testing
Video Surveys
Vox Pops
Mystery Audits
Digital Diaries & Online Bulletin Boards
Shop-Along & Immersion Tasks
Other services under qualitative
Moderation
Spot the signals others miss. Our expert moderators create a focused, neutral environment that encourages open sharing. They capture subtle cues, manage time with precision, and eliminate bias, ensuring rich, accurate, and actionable feedback.
Moderation
Spot the signals others miss. Our expert moderators create a focused, neutral environment that encourages open sharing. They capture subtle cues, manage time with precision, and eliminate bias, ensuring rich, accurate, and actionable feedback.
Moderation
Spot the signals others miss. Our expert moderators create a focused, neutral environment that encourages open sharing. They capture subtle cues, manage time with precision, and eliminate bias, ensuring rich, accurate, and actionable feedback.
Analysis & Reporting
Turn data into decisions that move your business forward. Our team uses qualitative data analysis to break down complex findings, connect the dots, and deliver clear, strategic insights. With compelling reports and sharp storytelling, we transform your data into clear next steps that move business forward.
Analysis & Reporting
Turn data into decisions that move your business forward. Our team uses qualitative data analysis to break down complex findings, connect the dots, and deliver clear, strategic insights. With compelling reports and sharp storytelling, we transform your data into clear next steps that move business forward.
Analysis & Reporting
Turn data into decisions that move your business forward. Our team uses qualitative data analysis to break down complex findings, connect the dots, and deliver clear, strategic insights. With compelling reports and sharp storytelling, we transform your data into clear next steps that move business forward.
Transcription & Notetaking
Struggling to keep track of what was said—and what mattered? Our transcription and notetaking team captures every word and idea with precision. You get clean, structured records you can rely on—perfect for analysis, reporting, and confident decision-making.
Transcription & Notetaking
Struggling to keep track of what was said—and what mattered? Our transcription and notetaking team captures every word and idea with precision. You get clean, structured records you can rely on—perfect for analysis, reporting, and confident decision-making.
Transcription & Notetaking
Struggling to keep track of what was said—and what mattered? Our transcription and notetaking team captures every word and idea with precision. You get clean, structured records you can rely on—perfect for analysis, reporting, and confident decision-making.
Translation & Interpreting
Our bilingual experts break language barriers with clarity and confidence. with expertise across 40+ languages—including regional and tribal dialects—we capture every insight accurately, preserving meaning and context across cultures and geographies.
Translation & Interpreting
Our bilingual experts break language barriers with clarity and confidence. with expertise across 40+ languages—including regional and tribal dialects—we capture every insight accurately, preserving meaning and context across cultures and geographies.
Translation & Interpreting
Our bilingual experts break language barriers with clarity and confidence. with expertise across 40+ languages—including regional and tribal dialects—we capture every insight accurately, preserving meaning and context across cultures and geographies.
Simultaneous Translation
Ensure nothing gets lost in live conversations. Our fast-thinking, multilingual interpreters deliver real-time translations with complete accuracy, preserving tone, nuance, and context. You get seamless communication that keeps your research moving forward.
Simultaneous Translation
Ensure nothing gets lost in live conversations. Our fast-thinking, multilingual interpreters deliver real-time translations with complete accuracy, preserving tone, nuance, and context. You get seamless communication that keeps your research moving forward.
Simultaneous Translation
Ensure nothing gets lost in live conversations. Our fast-thinking, multilingual interpreters deliver real-time translations with complete accuracy, preserving tone, nuance, and context. You get seamless communication that keeps your research moving forward.
Numbers that set us apart
25+
Years of research & global expertise
65+
Countries with trusted data collection
28M+
Engaged panelists with local moderators
40+
Languages covered by bilingual experts
50+
Global partners powering reach
24/7
Global support round the clock
Notes from our clients
We had invested a significant amount in one of our global projects, expecting surveys that would provide valuable insights. Unfortunately, we only received surface-level responses. Onboarding Market Xcel was the best decision we made. Not only did we get the most accurate data, helping us make better forecasts, but their services were also highly affordable.
Head of Consumer Insights, Global FMCG Brand
We had invested a significant amount in one of our global projects, expecting surveys that would provide valuable insights. Unfortunately, we only received surface-level responses. Onboarding Market Xcel was the best decision we made. Not only did we get the most accurate data, helping us make better forecasts, but their services were also highly affordable.
Head of Consumer Insights, Global FMCG Brand
We had invested a significant amount in one of our global projects, expecting surveys that would provide valuable insights. Unfortunately, we only received surface-level responses. Onboarding Market Xcel was the best decision we made. Not only did we get the most accurate data, helping us make better forecasts, but their services were also highly affordable.
Head of Consumer Insights, Global FMCG Brand
We had invested a significant amount in one of our global projects, expecting surveys that would provide valuable insights. Unfortunately, we only received surface-level responses. Onboarding Market Xcel was the best decision we made. Not only did we get the most accurate data, helping us make better forecasts, but their services were also highly affordable.
Head of Consumer Insights, Global FMCG Brand
We thought we understood how people interacted with our products—until Market Xcel brought us into their world. Through their thorough UX testing, we saw real user behavior and identified the true issues. Kudos to the team for their professionalism and expertise. They didn’t just record and translate the issues, but also helped us define clear actionables, making the process effortless.
UX Research Manager, at a Leading Technology Company
We thought we understood how people interacted with our products—until Market Xcel brought us into their world. Through their thorough UX testing, we saw real user behavior and identified the true issues. Kudos to the team for their professionalism and expertise. They didn’t just record and translate the issues, but also helped us define clear actionables, making the process effortless.
UX Research Manager, at a Leading Technology Company
We thought we understood how people interacted with our products—until Market Xcel brought us into their world. Through their thorough UX testing, we saw real user behavior and identified the true issues. Kudos to the team for their professionalism and expertise. They didn’t just record and translate the issues, but also helped us define clear actionables, making the process effortless.
UX Research Manager, at a Leading Technology Company
We thought we understood how people interacted with our products—until Market Xcel brought us into their world. Through their thorough UX testing, we saw real user behavior and identified the true issues. Kudos to the team for their professionalism and expertise. They didn’t just record and translate the issues, but also helped us define clear actionables, making the process effortless.
UX Research Manager, at a Leading Technology Company
To stay on top of current trends and keep up to date with consumer preferences and behaviors, we partnered with Market Xcel. Their experienced team guided us in launching a Market Research Online Community (MROC), and the results were incredible. We gained exclusive insights and a much better understanding of potential consumer behaviors.
Marketing Director at an E-commerce Startup
To stay on top of current trends and keep up to date with consumer preferences and behaviors, we partnered with Market Xcel. Their experienced team guided us in launching a Market Research Online Community (MROC), and the results were incredible. We gained exclusive insights and a much better understanding of potential consumer behaviors.
Marketing Director at an E-commerce Startup
To stay on top of current trends and keep up to date with consumer preferences and behaviors, we partnered with Market Xcel. Their experienced team guided us in launching a Market Research Online Community (MROC), and the results were incredible. We gained exclusive insights and a much better understanding of potential consumer behaviors.
Marketing Director at an E-commerce Startup
To stay on top of current trends and keep up to date with consumer preferences and behaviors, we partnered with Market Xcel. Their experienced team guided us in launching a Market Research Online Community (MROC), and the results were incredible. We gained exclusive insights and a much better understanding of potential consumer behaviors.
Marketing Director at an E-commerce Startup
SUCCESS STORIES
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