• Project 1:

    The profiling of auto components manufacturing company was carried out using a combination of desk research and structured interviews with over 125 manufacturers across India.

    Research Type: Dual Approach - Secondary & Primary Research

    Methodology: Desk & In-depth Interviews

    Project 2:

    A mystery audit project was conducted for identification of business partners for different auto components in Indian market.

    Research Type: Quantitative

    Methodology: Mystery Audits

    A bus clinic was organized in Pune to better understand the proposed new features in a bus.

    Research Type: Quantitative

    Methodology: Project Bus Clinic

    An analysis to gauge the behaviour and personal value based consumer understanding wrt bikes, determining insights for fostering sales and marketing decisions of brand was conducted. The key objective for the brand was to set a course of action for sales and marketing efforts. This required an understanding of reasons behind the product failure in generating the expected demand.

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

    Situational analysis and market overview related to CABs in Delhi/NCR.

    Research Type: Dual Approach - Secondary & Primary Research

    Methodology: Desk & In-depth Interviews

    Project 1:

    A dual car clinic was organized for a leading American car manufacturer. The objective of the study was to test various car dynamics wrt to the proposed interiors of a new car variant. For this purpose, a set of structured quantiative interviews were conducted followed by in-depth qualitative interviews.

    Research Type: Dual Approach - Quantitative & Qualitative Research

    Methodology: Face-to-Face Interviews & In-depth Interviews

    Project 2:

    A car clinic was conducted for a leading Japanese car manufacturer. The objective of the study was to test the proposed intergrated voice response feature in a new mid-segment car. The feature was proposed for premium cars.

    Research Type: Dual Approach - Quantitative & Qualitative Research

    Methodology: Face-to-Face Interviews & In-depth Interviews

    The study was conducted to analyse the acceptor-rejector premise for a leading automotive variant.

    Research Type: Dual Approach - Secondary & Primary Research

    Methodology: Desk & In-depth Interviews

    Project 1:

    A CSAT (customer satisfaction survey) was conducted with the customers of leading atomotive brand. The emphasis was to ascertain how satisfied the existing base of customers have been and how likely they would be to use the brand in future (ascertain brand loyaty).

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

    Project 2:

    A CSAT (customer satisfaction survey) for newly acquired vehicles of leading car manufacturer brand for their newly launched model.

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

    Quantitative study was executed with an aim to gain understanding of the characteristics of Indian car customers who would be interested in buying vehicles in the future for a Japanese multinational automobile manufacturer.

    Research Type: Quantitative

    Methodology: Quantitative survey

    An automobile market analysis in India was conducted through mystery audits for a Japanese multinational automobile manufacturer.

    Research Type: Quantitative

    Methodology: Desk, Expert and Primary Interviews

    The research is focused towards identifying players in two categories viz. Neodymium magnet and silicon steel lamination core pressed parts who can be tapped by the client as potential business partners. The market research was carried out for a major automotive company that had plans to venture into the Indian automotive ignition coil market.

    Research Type: Dual Approach - Secondary & Primary Research

    Methodology: Desk & Informal Interaction

    Hatchback car owners were invited to a 5-star facility with their vehicles to understand their usage patterns and how best they meet their expectations.

    Research Type: Qualitative

    Methodology: In-depth Interviews

    Detailed understanding of the market for injection nozzle & torsion bars.

    Research Type: Dual Approach - Secondary & Primary Research

    Methodology: Desk & Informal Interaction

    Need states, expectations and behaviour study was executed for a Japanese multinational automobile manufacturer. The study was conducted to understand auto buying trends & scenario with emphasis on women and small-town audience.

    Research Type: Quantitative

    Methodology: Qualitative Research

    Small commercial vehicle owners were interviewed across the cities of Delhi/NCR, Lucknow, Agra, Ahmedabad & Mumbai. The study was conducted to get an understanding of the need-gap analysis in the segment.

    Research Type: Qualitative

    Methodology: In-depth Interviews

    Mystery audit exercise was executed to conduct dealer stocking pattern including satisfaction survey for a Korean Brand.

    Research Type: Quantitative

    Methodology: Mystery Audits

    In-depth interviews were conducted with the users of small commercial vehicle owners across the city of Pune to understand brand and variant performance.

    Research Type: Qualitative

    Methodology: In-depth Interviews

    A F2F CAPI study was conducted with young audience in the cities of Bangalore & Chennai. The study was conducted with an objective to explore the bike market in the cities.

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

    Project 1:

    The mystery audit study was executed with an aim to map brand image and perception, and measure impact of name change on the brand value for an Indian motorcycle and scooter manufacturer.

    Research Type: Quantitative

    Methodology: Mystery Audits

    Project 2:

    The study was executed with an aim to bring out cues that can be used by the client (leading motor bike manufacturer) as directions for styling its future model. The analysis was further aimed to understand consumers' preference and attached sense of value.

    Research Type: Qualitative

    Methodology: In-depth Interviews

    Road-map for a new entrant in the auto product category. Identifying potential and opportunities in the Indian market and assessing current need-gap.

    Research Type: Dual Approach - Secondary & Primary Research

    Methodology: Desk & In-depth Interviews

    Face to face Interviews were conducted for an Indian multinational automobile conglomerate in Tier 2 and Tier 3 cities to evaluate customer preferences, considerations & perceptions for buying a small car.

    Research Type: Quantitative

    Methodology: Face-to-Face interviews

    The study was aimed at understanding the market dynamics for small commercial vehicle (2-3.5 GVW) in India. The key objective of the study was to develop a detailed market understanding of small commercial vehicle. The emphasis were laid to explore category, to feed into product development.

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

    A quantitative study was undertaken in the states of MP and UP. The interviews were conducted with recent buyers of the brand and the intenders who intended to buy a vehicle in the next 3-4 months in order to deep dive into the psychology of the brand user.

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

    A mystery shopping survey was carried out to evaluate clients customer facing departments for an Indian manufacturer for commercial vehicles.

    Research Type: Quantitative

    Methodology: Mystery Audits

    A set of in-depth interviews were conducted in Kharagpur to Kolkata route with farmers to get a detailed understanding from the acceptor-rejector premise.

    Research Type: Qualitative

    Methodology: In-depth Interviews

    Value-based understanding of customer’s expectation. Marketing sizing for new concept store, drivers for footfall and offtake.

    Research Type: Qualitative

    Methodology: Depth Interviews

    The mystery audit project was executed to understand the usage and attitude towards tyres for one of India's leading tyre manufacturers.

    Research Type: Quantitative

    Methodology: Mystery Audits

    A mystery audit study was conducted with an emphasis to understand the usage & attitude of two-wheeler tyre customers in Indian market.

    Research Type: Quantitative

    Methodology: Face-to-Face Interviews

  • Objective: The objective of the study was to understand consumer awareness, perception and inclination towards adopting energy efficient appliances and ownership & buying behavior of appliance with emphasis on refrigerators and AC's.

    Approach: A multi-pronged approach was adopted to meet the objectives:

    • Qualitative research - 5 FGDs with household consumers.
    • Structured face to face interviews - 2000+ listing among households & small establishments. 1200+ interviews among households and 100+ interviews among small establishments/shops.

    Understanding the domestic refrigerator situation in Indonesia at large.

    • Overview of domestic refrigerator segment in Indonesia – market size, growth rate, dynamics & trends, major type of refrigerator in demand and by volume type.
    • Major players and share in the market.
    • Import and export situation.
    • Standards/criteria given by government.

    Residential Energy Consumption Survey: To understand end use distribution of energy consumption in homes. The method of achieving this objective is to use survey as a tool to collect information on appliance ownership, appliance density, energy efficient appliance penetration, types of fuels used and usage patterns and also checked the awareness and reception to government policies and program that promote efficient energy consumption in homes.

    Covered 2700 households from 5 districts.

    Objective of the surveys, to understand the energy access situation (electricity and cooking) in 7 states, using a multi-stage stratified random sampling. Sample of 5000 within respective segments.

    A survey to create a database on energy access and usage patterns, through a primary survey of Indian households. A pan-India survey of about 15000 households urban & rural across various Indian states.

    Energy - HVAC market assessment and transformation, market sizing, current dynamics, future potential linked to energy efficiency. Included desk research, expert interviews, B2B & B2C qualitative & quantitative research.

    The primary objective of the study was to assess the impact of the BEE labelling program on energy efficiency. The study focused on two key aspects:

    • Assess the consumer awareness and education about the current BEE's labelling program for refrigerators and air conditioners.
    • Assess impact of the program on consumers attitude towards energy efficiency and their disposition to buy energy efficient products and appliances.

    In addition, the study also aimed to understand the effect that BEE’s labelling program had on the market by gathering the related manufacturer data i.e. to assess impact on the kind of products being manufactured in terms of energy efficiency.

  • Product test to gauge consumer preference for beer.

    Methodology: Focus Group

    Monadic test on different flavors of sparkling water prototypes against the market samples.

    Methodology: CLT

    Focus groups with home visits & pantry checks with health conscious consumers of juices across different metros within India.

    Methodology: Focus Group

    Project 1:

    Pack evaluation study.

    Methodology: CLT

    Project 2:

    Product test including claim substantiation.

    Methodology: CLT

    Brand equity evaluation analysis.

    Methodology: Desk & Expert Interviews

    Retailer profiling for bread & bakery products in Delhi region.

    Methodology: Desk & In-depth Interviews

    Demand potential analysis for healthy vegetable cooking oil.

    Methodology: Desk & In-depth Interviews

    Sequential monadic test for a number of formulation of a carbonated soft drink in Pakistan.

    Methodology: CLT

    Concept test for chocolate & biscotti in Bangalore & Mumbai.

    Methodology: Online

    Sequential monadic test for chocolate preference with mothers and their kids.

    Methodology: CLT

    Razors, hair removing creams, heel repair cream, talcum powder, spreads, juices and more.

    Pre-mix product refinement test.

    Taste test for a new product line of cornflakes in Chennai.

    Methodology: CLT

    Establish the winner from the protocols for market launch.

    Sequential monadic test for several fragrances on pump deodorants with consumers.

    Methodology: CLT

    Project 1:

    Product test.

    Methodology: CLT

    Project 2:

    Store simulation.

    Methodology: CLT

    Product test for a popular edible oil brand.

    Methodology: Product Test

    Concept test for a fairness crème brand.

    Methodology: Focus Group

    Product test to explore different categories of femcare - namely: hand wash, toilet cleaner, feminine wash, electronic foot file and face mask (air purifier).

    Methodology: CLT

    Home usage test for a pre-mixed rice variant brand.

    Methodology: IHUT

    Home usage test for hair moisturising lotion.

    Methodology: IHUT

    Product test for a honey brand.

    Methodology: Product Test

    Business feasibility.

    Methodology: Qual + Quant

    Sequential monadic test for several milk powder products in Sri Lanka.

    Methodology: CLT

    Product test for milkshakes across Mumbai, Pune & Nashik.

    Methodology: CLT

    Sequential monadic test for usage of nasal spray across Indian audience & test different types of nasal spray variants.

    Methodology: CLT

    Supply chain evaluation for beauty product outlets.

    Methodology: Retail Audit

    Project 1:

    Preference test on noodles in Lucknow, Kanpur, Delhi, Kolkata, Chennai, Madurai, Vijaywada, Kochi & Pune.

    Methodology: Online

    Project 2:

    Naturally flavoured noodle test for an International brand aiming to enter India.

    Methodology: CLT

    Project 1:

    Market sizing and obtaining cues for positioning.

    Project 2:

    Target consumer profiling.

    Sequential monadic test to understand customer acceptance towards different flavors of antacid powder.

    Methodology: CLT

    Oil, chocolates, biscuits, chips, namkeens, spices, napkins, liquor, alcobev & juices.

    Price promo benchmarking – online & offline

    Sequential monadic test for different petroleum jelly.

    Methodology: CLT

    Need gap assesment in delivery services.

    Methodology: Exploratory

    Beverages, sauces, condiments, namkeens, snacks, juices, shakes, diapers, cigarettes, biscuits, chips, tea, coffee, spices, spice mix, detergent, depilatory creams, shavers, hair oil, oil packaging, moisturizers, soaps, noodles & more.

    Package testing for RTC category.

    Product test for RTD orange beverage in Mumbai.

    Methodology: CLT

    Sequential monadic test for different flavors as per their size, shape and aroma.

    Methodology: CLT

    Shop in shop, online simulation and mystery audit.

    Package testing for RTC category.

    Methodology: CLT - Sequential Monadic Design

    Category understanding.

    Pre-mix product refinement test.

    Business feasibility.

    Methodology: Qual + Quant

    Efficacy test.

    Packaging test.

    Methodology: CLT

    Product test for a leading wafer-based chocolate in Mumbai.

    Methodology: CLT

    Mystery audit for a leading whiskey brand.

    Methodology: Mystery Audit

  • Collection of artisan data and conducting baseline survey & diagnostic study in mega clusters. The study was done to identify the artisans / craft persons actually engaged in the specified crafts in the clusters.

    Further the study mapped the current level of skill sets and need for upgradation in areas of technological training, tools & equipment, raw material procurement, design & product development, marketing and branding. A sample of 50000 across 2 states in India.

    Root cause & barrier analysis for Indian defence sector. Also included media mix modelling.

    The key objective of the study was to undertake a detailed root cause analysis (through research survey) of why quality (selectable) youth from reputed schools and colleges do not prefer Indian navy as a career option and further to assess the impact of the current campaign. The study also focused on media mix modelling for developing communication strategy.

    The study helped in assessing the following aspects:

    • Impact of organic farming on farm incomes, incomes of landless labour, consumer satisfaction, export etc.
    • Impact of organic agriculture on environmental parameters such as water, soil, air, human and animal health.
    • Impact of organic farming on economy of farmers and landless labor classes, social fabric, ecology of the area etc.

    Project 1:

    Opinion survey in NE India with general population on territorial disputes, face to face surveys, sample size 1000 using mCAPI methodology.

    Project 2:

    Opinion survey in PAN India with general population on territorial disputes, online survey, sample size 1000 using CATI methodology.

    Objective: Conducting catchment study for establishing visibility for setting up of convenience stores at select petrol pumps.

    Approach: Observations, recce & consumer interventions were undertaken to achieve the stated objective.

    As part of our engagement to provide consulting services for Uttarakhand co-operative development programme directorate (UKCDP) for establishment of program management consultancy unit (PMU) at Dehradun for designing the different project, preparation of DPR and providing complete implementation support during the course of the program. We hereby submit the inception report for the same.

    The program is aimed at enhancing the livelihood opportunities for rural and deprived population of Uttarakhand by creating integrated and sustainable model. There is profound scope for inland fisheries in Uttarakhand, so various interventions are proposed across the value chain of the fisheries to achieve the scale of economy to create attractive market.

  • Interviewed anganwadi workers, headmasters, teachers, and children, to assess the effectiveness of the training cascade, drug distribution, and the community and school awareness programs carried out by the government for NDD.

    Assessed the accuracy of the reporting structures within the schools and anganwadis. All electronic data collection using mCAPI with over 100 surveyors in each and every round.

    Objective:

    Evaluate the two TV spots in the backdrop of current attitudes, behaviour and practices viz menstrual hygiene.

    Evaluate the two TV spots individually with the key target audience.

    Comparatively evaluate the two TV spots, primarily in terms of appeal, resonance/dissonance and impact on attitudes to trial.

    Approach: Adolescent girls: The core beneficiary segment.

    10-14 years olds - with a mix of those who have not attained menarche and those who have.

    15-19 year olds - girls who have attained menarche for some time now and thus will be able to give us an insight into prevalent notions viz menstrual hygiene that are being practiced and passed down to them as lineage.

    Mothers of adolescent girls 10- 19 years:

    • Regular viewers of television.
    • Socio economic classification – R1 & R2.

    Study location:

    Tonk and Mewat districts of Rajasthan and UP respectively.

    Project 1:

    The objective of this study was to unearth the baseline understanding of the geographical spread of potential/available contraceptive social marketing outlets and the nature of contraceptive products/brands available at these outlets in C & D category villages in Bihar and Odisha.

    The main components of the study were:

    • Finding out the availability of condoms and contraceptives across different retail categories and sizes.
    • To understand the factors influencing the stocking patterns of various brands of condoms and contraceptive pills at the tertiary/retail level in C and D category of villages.
    • To capture the availability and visibility of communication material / POS.
    • Intention of the retailer to stock and sell condoms and contraceptives.

    Further to understand from the stakeholder community the dispensing practices of contraceptives adopted by them (anganwadi workers/RMP/ASHAs).

    Project 2:

    Objective: Test and validate the effectiveness of communication plans for promotion of birth spacing methods w.r.t. with the usage of analytical techniques bring out whether the communiqué's are hitting the right chord, thus understand the relevance of the same to the target audience - accurate expression of key themes and messages.

    Approach: Focus groups amongst married men & women.

    Healthcare providers (ASHA / Saiyan, INM DIDI, Midwife & Nurse).

    Research study on total health expenditure by enterprises in India:

    • This study was conducted in 2 phases across 19 states. In all 2000 interviews were done across private enterprises & PSU's (CPSU & SPSU).
    • The first phase focused on assessment of total health expenditure by enterprises on employee health.

    This study was conducted in two phases:

    • First phase comprised interviews with beneficiaries of health services (aware users & aware non-users) and project stake-holders – health workers and medical staff (PHC, CHC, ANM).
    • The second phase focused on assessment of the brand equity of Merry Gold hospitals in the outskirts of three districts i.e. Varanasi, Budaun and Kanpur of Uttar Pradesh.

    Objective:

    Insights on consumers behavior and disease management practices with respect disease like HIV, hepatitis B, hepatitis C, nonalcoholic steatohepatitis (NASH), rheumatoid arthritis, ulcerative colitis, crohn's disease, oncology (leukemia/lymphoma/solid tumors like colon cancer).

    Approach:
    Methodology:

    An ethnographic observation was done considering the scope of the study and target audience.

    Target Audience:

    • Gender – Male/Female (a natural fall).
    • Age Group – 30 years and above.
    • Treatment – Patients (or their key decision makers) undergoing HIV, hepatitis B, hepatitis C, nonalcoholic steatohepatitis (NASH), rheumatoid arthritis, ulcerative colitis, crohn’s disease, oncology (leukemia/lymphoma/solid tumors like colon cancer).

    Study Location:

    Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kolkata, Ahmedabad.

  • The research aimed at understanding consumers attitude & knowledge about the poor conditions of dairy animals.

    Understanding the early childhood education scenario in India. The study aimed at providing sustainable environment for human development through education. Hence reflected the existing practices in the early child care and reported gaps in the system thus giving a snapshot of early childhood education in India and cues to building new standards in infrastructure, roles and curriculum. The study was conducted in the states of Andhra Pradesh, Maharashtra and Gujarat.

    Rule of law index is a quantitative assessment tool designed by the WSJ to measure the extent to which countries around the world adhere to the rule of law. The Index provides detailed information regarding a variety of dimensions of the rule of law, which enables stakeholders to assess a nation’s adherence to the rule of law in practice, and track changes over time.

    Objective: To undertake a situational analysis of Project Saksham – an initiative of Plan International to support disadvantaged youth in India. It gives cues to the creation of well-planned and detailed mass media & multimedia communication strategy and thorough execution plan on pan India basis that can help meet the objectives of the programme.

    Approach:
    Desk-

    • Situational analysis (through literature review).
    • To determine the best practices and other initiatives.
    • To outline the work plan.

    Qualitative Research-

    • IDIs with stakeholders (staff and employers) and partners.
    • FGDs with beneficiaries.
    • To understand the shift to generate cues for future refinement.

    Quantitative Research-

    • Change in the size and disposition of HH income.
    • Perceived changes in the well-being status.
    • Change in the behavior, economic & social status, self-confidence & job satisfaction.
  • Project 1:

    Objective: Interviewed anganwadi workers, headmasters, teachers, and children, to assess the effectiveness of the training cascade, drug distribution, and the community and school awareness programs carried out by the government for NDD.
    Assessed the accuracy of the reporting structures within the schools and anganwadis. All electronic data collection using CATI with over 100 surveyors in each and every round.

    Approach & Sample: Use of Computer Aided Personal Interview methodology (CAPI) for data collection, face – to – face interview methodology with 45,000 individuals across 28 states and union territories.

    Project 2:

    Usage of newly issued government debit card. Cover lower tier (tier 1 or less) and rural areas for both qualitative & quantitative research.

    Qulaitative, covering SEC A2/B1 (urban low end seekers) & B1/B2 (urban aspirers) & SEC R1/R2 (rural well-off/aspirer top/low end seekers) and anyone who has a bank account in the bank accounts listed above and has Rupay Debit Card (and not Visa or Master).

    Audit of digital finance survey in Bagladesh as a 3rd party independent auditor.

    Objective: To assess the effectiveness of the van (MHV) in reaching out the target population.

    • To assess the role and effectiveness of van (MHV).
    • To assess the knowledge of the population under the operating area about the mobile health van and the services being offered.

    Approach: Focus group discussions with women and men of the community.

    Exit interviews with current users (women and men) of mobile health Van.

    In-depth interviews with stakeholders (formal & informal.)

    Location: Haldwani and Ramnagar.

    Project 1:

    Objective: The objective of this study was to illustrate the nature and pattern of microfinance for housing in India and the challenges and potential of low segment housing finance market. Understanding the overall demand and priority of housing and current housing finance arrangement among low-income groups. Assessing different practices of housing microfinance and the potential market for MFH. Examine the non-MFH credit borrowing pattern and its utilization pattern among low-income households vis-à-vis their nature and type of housing activities.

    Analyzing performance of different MFH programme, its impacts, challenges and designing of MFH products. Exploring possible institutional partnership between MFI and other institutions and how up-scaling of housing microfinance will benefit all stakeholders.

    Approach: Analysis of secondary data and information: Available secondary data on microfinance for housing from published reports, documents and other literatures were collected and analyzed in Indian context.

    • Pilot visit and consultation with different housing finance institutions (HFC, Banks, MFI, NBFC, NGO), apex housing organization. (HUDCO, NHB), low cost housing consultancy agency (Micro Home Solution) and local experts and other key informants.
    • Primary field survey: With help of structured questionnaire, specially designed for the study, household surveys were conducted in different sample villages in two districts each in Kerala and Karnataka (mainly to cover MFH clients).
    • Interviews with senior executives and other staffs of selected housing microfinance lending institutions and their supporting institutions.
    • Focus group discussion in some sample villages and collection of information from some key informants in study areas.

    Project 2:

    Objective: By understanding the migratory pattern in and around major cities of east dwelling pattern of locals and migrants (housing structure and size, ownership) current real estate activities and trends occupational engagement of dwellers and willingness to invest in housing a 360 degree view of the situation studied from demand as well as supply side.

    Approach: Desk Research

    • Real estate and agents.
    • In-depth interventions with experts, builders/developers and real estate agents.
    • Quantitative survey with consumers.

    Efficacy of crop residue management (CRM) scheme in Punjab - Primary Objective:

    • To understand the efficacy of the crop residue management scheme launched by the govt. in Punjab.
    • To assess motivators to adoption of the scheme as well as barriers amongst those who did not avail the scheme (under-utilized the machinery).
    • To understand stakeholders’ views on gaps in the schemes, hence deduce possibilities for improvisations.

    Assessment of messaging proposition with selected category on (LGBT) equality issues. The key objective of the study was to test the efficacy of proposition concept on equality issues of LGBTs with the "movable middle" population.

    Project 1:

    To collect the detail coordinates of the SMEs and for decision maker/influencers for telecom products of each SME located in metropolitan region (as per defined boundaries).
    GPS locating - longitude and latitude.

    • Survey conducted in 2 states in India.
    • Adopted CAPI methodology to conduct the survey.
    • Total 7000 SMEs.

    Project 2:

    Objective: The key objective of the end-line study is to seek the impact of the loan received from RBL. Further to gauge the employment and financial growth for these SMEs in India.

    Approach & sample: Computer aided personal interview methodology (CAPI) for data collection, face – to – face interview methodology with 720 SMEs in Panruti block of Tamil Nadu in two phases.
    16 focused group discussions with beneficiaries, spouses and service providers.

    Objective:

    The key objective of the study was to identify the profile of private investors who desire to invest in the financial products in Tehran, Iran.

    Segmenting the investors basis their interests for different categories and the associated behavior towards such products.

    Availability of different products and services in the category.

    Understanding lifestyle pattern, habits and behavioral traits.

    Passions & aspirations, needs & attitudes, key triggers towards decision on investments.

    Brand image of different investment service providers’ among the category segments.

    Identify customers' hidden or untapped needs.

    Approach:

    Qualitative methodologies were adopted to achieve the objectives.

    In depth interviews were conducted in Tehran.

    Environmental impact of femcare products in India. Focus groups & semi structured interviews with women across strata and rag pickers.

  • Objective: "To understand citizen's attitude towards territorial disputes" for a US based think tank.

    Approach: Face-to- face interviews using a semi structured questionnaire.

    Sample stratification:

    • Stage 1: Random selection of polling stations within state.
    • Stage 2: Random selection of households in the randomly selected polling stations.
    • Stage 3: Purposively meet randomly selected households in that location.