Consumer Insights
Gen Z Mass Merchandise Shoppers – The client is a global mass merchandiser--Phase 1 - Digital Diary
CASE STUDY
Updated on Sep 11, 2023
Client
The client was a global mass merchandiser.
Client Challenge
We invited 22 Gen Z (16-25 YO) mass merchandiser fashion shoppers to complete an online diary over the course of one week.
Solution
Methodology
We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.
Geography
US
Sample Size Targeted
Requirements
The respondents were 16–25-year-olds. They shopped specific mass merchandisers weekly and reported having at least $25 in expendable cash weekly.
Sample size targeted
N = 22
Mode of conduct
Forsta Digital Diary platform.
Time Duration
1 week, 7 days
Timeline
April 2023
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