Consumer Insights

Gen Z Mass Merchandise Shoppers – The client is a global mass merchandiser--Phase 1 - Digital Diary

CASE STUDY

Updated on Sep 11, 2023

GenZ using phone by the river side
GenZ using phone by the river side

Client

The client was a global mass merchandiser.

Client Challenge

We invited 22 Gen Z (16-25 YO) mass merchandiser fashion shoppers to complete an online diary over the course of one week.

Solution

Methodology

We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.

Geography

US

Sample Size Targeted

Requirements

The respondents were 16–25-year-olds. They shopped specific mass merchandisers weekly and reported having at least $25 in expendable cash weekly.

Sample size targeted

N = 22

Mode of conduct

Forsta Digital Diary platform.

Time Duration

1 week, 7 days

Timeline

April 2023

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi,

Delhi 110020

Market Xcel Data Matrix © 2023

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi,

Delhi 110020

Market Xcel Data Matrix © 2023

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi,

Delhi 110020

Market Xcel Data Matrix © 2023