Consumer Insights

Gen Z Mass Merchandise Shoppers – Client is a global mass merchandiser – Phase 2 Focus Group Discussions

CASE STUDY

Updated on Sep 11, 2023

Young people walking along the footpath
Young people walking along the footpath

Client

The client was a global Mass Merchandiser.

Client Challenge

Phase 2 of this research was created based on enthusiastic and engaged participation in Phase 1.

Solution

Methodology

We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.

Geography

US

Sample Size Targeted

Requirements

The respondents are asked to complete a 30-minute pre-task, and submit the form back to the specified email. They were then invited to attend a 90-minute online Focus Group Discussion.

Sample size targeted

N = 15

Mode of conduct

Discussion groups held via Zoom

Time Duration

90-minutes

Timeline

April 2023

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi,

Delhi 110020

Market Xcel Data Matrix © 2023

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi,

Delhi 110020

Market Xcel Data Matrix © 2023

USA

Market Xcel Data Matrix

5741 Cleveland street, Suite 120, VA beach, VA 23462

SINGAPORE

Market Xcel Data Matrix Pvt. Ltd.

190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi,

Delhi 110020

Market Xcel Data Matrix © 2023