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FEATURED STORY

Campaign Testing

Case Study: Measuring post-campaign impact for a television brand

See how smart campaign measurement turned audience insights into strategic actions for a major TV brand.

Brand Perception

Unlocking growth opportunities in India's enduro & motocross motorcycle market

Brand Perception

Unlocking growth opportunities in India's enduro & motocross motorcycle market

Brand Perception

Unlocking growth opportunities in India's enduro & motocross motorcycle market

Customer satisfaction study

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Customer satisfaction study

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Customer satisfaction study

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Retail audits

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Retail audits

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Retail audits

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Brand Perception

Unlocking growth opportunities in India's enduro & motocross motorcycle market

Customer satisfaction study

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Retail audits

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Catchment Analysis

Case Study: Catchment Analysis for a New Store

All Stories

Catchment Analysis

Case Study: Catchment Analysis for a New Store

Catchment Analysis

Case Study: Catchment Analysis for a New Store

Catchment Analysis

Case Study: Catchment Analysis for a New Store

Catchment Analysis

Case Study: Catchment Analysis for a New Store

Track Study

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Track Study

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Track Study

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Track Study

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Consumer Preferences in Focus Shopping Simplified Insights into the Home Décor Buying Journey

Consumer Insight

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Consumer Insight

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Consumer Insight

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Consumer Insight

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

UX Research

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

UX Research

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

UX Research

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

UX Research

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Case Study Understanding First-Time Usage Experience and Adherence Challenges of Hair Care Solutions

Consumer Behaviour

Exploring first-time usage experiences and adherence challenges in hair care solutions

Consumer Behaviour

Exploring first-time usage experiences and adherence challenges in hair care solutions

Consumer Behaviour

Exploring first-time usage experiences and adherence challenges in hair care solutions

Consumer Behaviour

Exploring first-time usage experiences and adherence challenges in hair care solutions

Consumer Behaviour

Case Study: optimizing cab commuter insights in delhi’s hotspots

Consumer Behaviour

Case Study: optimizing cab commuter insights in delhi’s hotspots

Consumer Behaviour

Case Study: optimizing cab commuter insights in delhi’s hotspots

Consumer Behaviour

Case Study: optimizing cab commuter insights in delhi’s hotspots

Consumer Behaviour

Building a consumer panel for a leading cosmetics company’s R&D projects

Consumer Behaviour

Building a consumer panel for a leading cosmetics company’s R&D projects

Consumer Behaviour

Building a consumer panel for a leading cosmetics company’s R&D projects

Consumer Behaviour

Building a consumer panel for a leading cosmetics company’s R&D projects

Consumer Behaviour

Case study: understanding grooming and beauty trends across India

Consumer Behaviour

Case study: understanding grooming and beauty trends across India

Consumer Behaviour

Case study: understanding grooming and beauty trends across India

Consumer Behaviour

Case study: understanding grooming and beauty trends across India

Consumer Behaviour

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Consumer Behaviour

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Consumer Behaviour

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Consumer Behaviour

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Consumer Insights

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Consumer Insights

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Consumer Insights

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Consumer Insights

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Product Testing

Product testing: case study on consumer acceptance for a biryani rice brand

Product Testing

Product testing: case study on consumer acceptance for a biryani rice brand

Product Testing

Product testing: case study on consumer acceptance for a biryani rice brand

Product Testing

Product testing: case study on consumer acceptance for a biryani rice brand

Campaign Efficacy

Evaluating campaign impact and brand perception for a flip phone

Campaign Efficacy

Evaluating campaign impact and brand perception for a flip phone

Campaign Efficacy

Evaluating campaign impact and brand perception for a flip phone

Campaign Efficacy

Evaluating campaign impact and brand perception for a flip phone

Consumer Insights

Brand perception and positioning for a leading wealth management company

Consumer Insights

Brand perception and positioning for a leading wealth management company

Consumer Insights

Brand perception and positioning for a leading wealth management company

Consumer Insights

Brand perception and positioning for a leading wealth management company

Product Testing

A culinary exploration: introducing fruit-infused rice to the indian palate

Product Testing

A culinary exploration: introducing fruit-infused rice to the indian palate

Product Testing

A culinary exploration: introducing fruit-infused rice to the indian palate

Product Testing

A culinary exploration: introducing fruit-infused rice to the indian palate

Retail Census

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Retail Census

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Retail Census

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Retail Census

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Consumer Insights

A comprehensive label design study for super-efficient appliances

Consumer Insights

A comprehensive label design study for super-efficient appliances

Consumer Insights

A comprehensive label design study for super-efficient appliances

Consumer Insights

A comprehensive label design study for super-efficient appliances

Consumer Insights

Energy label design & impact study - Ministry of Energy, India

Consumer Insights

Energy label design & impact study - Ministry of Energy, India

Consumer Insights

Energy label design & impact study - Ministry of Energy, India

Consumer Insights

Energy label design & impact study - Ministry of Energy, India

Consumer Insights

Decoding consumer expectations for the futuristic smart TV

Consumer Insights

Decoding consumer expectations for the futuristic smart TV

Consumer Insights

Decoding consumer expectations for the futuristic smart TV

Consumer Insights

Decoding consumer expectations for the futuristic smart TV

Consumer Insights

Migraine treatments: A comprehensive study on HCPs and neurologists' prescription experiences

Consumer Insights

Migraine treatments: A comprehensive study on HCPs and neurologists' prescription experiences

Consumer Insights

Migraine treatments: A comprehensive study on HCPs and neurologists' prescription experiences

Consumer Insights

Migraine treatments: A comprehensive study on HCPs and neurologists' prescription experiences

Woman sitting on a couch and turning on AC with remote

CONSUMER UNDERSTANDING

A Deep dive into the features that drive Air Conditioner purchases

CONSUMER UNDERSTANDING

A Deep dive into the features that drive Air Conditioner purchases

CONSUMER UNDERSTANDING

A Deep dive into the features that drive Air Conditioner purchases

CONSUMER UNDERSTANDING

A Deep dive into the features that drive Air Conditioner purchases

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Market Xcel Data Matrix Pte. Ltd.
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NEW DELHI

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Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

Subscribe to us

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

Subscribe to us

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

Subscribe to us

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

A showcase of ourresearch excellence

Case Study: Measuring post-campaign impact for a television brand

Trending Stories

Unlocking growth opportunities in India's enduro & motocross motorcycle market

Unlocking growth opportunities in India's enduro & motocross motorcycle market

Unlocking growth opportunities in India's enduro & motocross motorcycle market

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Unlocking growth opportunities in India's enduro & motocross motorcycle market

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Case Study: Catchment Analysis for a New Store

All Stories

Case Study: Catchment Analysis for a New Store

Case Study: Catchment Analysis for a New Store

Case Study: Catchment Analysis for a New Store

Case Study: Catchment Analysis for a New Store

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Exploring first-time usage experiences and adherence challenges in hair care solutions

Exploring first-time usage experiences and adherence challenges in hair care solutions

Exploring first-time usage experiences and adherence challenges in hair care solutions

Exploring first-time usage experiences and adherence challenges in hair care solutions

Case Study: optimizing cab commuter insights in delhi’s hotspots

Case Study: optimizing cab commuter insights in delhi’s hotspots

Case Study: optimizing cab commuter insights in delhi’s hotspots

Case Study: optimizing cab commuter insights in delhi’s hotspots

Building a consumer panel for a leading cosmetics company’s R&D projects

Building a consumer panel for a leading cosmetics company’s R&D projects

Building a consumer panel for a leading cosmetics company’s R&D projects

Building a consumer panel for a leading cosmetics company’s R&D projects

Case study: understanding grooming and beauty trends across India

Case study: understanding grooming and beauty trends across India

Case study: understanding grooming and beauty trends across India

Case study: understanding grooming and beauty trends across India

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Identifying opportunities for a premium smartphone brand among Apple/Samsung users

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Product testing: case study on consumer acceptance for a biryani rice brand

Product testing: case study on consumer acceptance for a biryani rice brand

Product testing: case study on consumer acceptance for a biryani rice brand

Product testing: case study on consumer acceptance for a biryani rice brand

Evaluating campaign impact and brand perception for a flip phone

Evaluating campaign impact and brand perception for a flip phone

Evaluating campaign impact and brand perception for a flip phone

Evaluating campaign impact and brand perception for a flip phone

Brand perception and positioning for a leading wealth management company

Brand perception and positioning for a leading wealth management company

Brand perception and positioning for a leading wealth management company

Brand perception and positioning for a leading wealth management company

A culinary exploration: introducing fruit-infused rice to the indian palate

A culinary exploration: introducing fruit-infused rice to the indian palate

A culinary exploration: introducing fruit-infused rice to the indian palate

A culinary exploration: introducing fruit-infused rice to the indian palate

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

Comprehensive retail census: unveiling the landscape of consumer electronics and appliances sales

A comprehensive label design study for super-efficient appliances

A comprehensive label design study for super-efficient appliances

A comprehensive label design study for super-efficient appliances

A showcase of our
research excellence