Consumer Insights
Gen Z Mass Merchandise Shoppers – Client is a global mass merchandiser – Phase 2 Focus Group Discussions
CASE STUDY
Updated on Sep 11, 2023
Client
The client was a global Mass Merchandiser.
Client Challenge
Phase 2 of this research was created based on enthusiastic and engaged participation in Phase 1.
Solution
Methodology
We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.
Geography
US
Sample Size Targeted
Requirements
The respondents are asked to complete a 30-minute pre-task, and submit the form back to the specified email. They were then invited to attend a 90-minute online Focus Group Discussion.
Sample size targeted
N = 15
Mode of conduct
Discussion groups held via Zoom
Time Duration
90-minutes
Timeline
April 2023
Related Case studies
Consumer Insights
Satellite ISP: Client is an emerging global satellite ISP service provider
Consumer Insights
Gen Z Mass Merchandise Shoppers – The client is a global mass merchandiser--Phase 1 - Digital Diary
Consumer Insights
Consumer Study of Device Care and Technology Protection Plans for Global Technology Company
Consumer Insights
Consumer/B2B Behavioural Study for a retail company
Consumer Insights
Decision-Making Study for a Global Hospitality Brand
Consumer Insights
Consumer Study for a Major Shoe Manufacturer
Consumer Insights
Healthcare study of Qualified Physicians’ for a worldwide pharmaceutical company