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A showcase of our
research excellence

FEATURED STORY

Claim Testing

Claim Validation Study for a Leading Inverter AC Brand in India

Can consumers prove No.1? A pan-India claim validation study confirms inverter AC leadership beyond sales—trust, quality, and service decoded.

Claim Testing

Claim Testing Study for a Men’s Collagen Supplement Using In-Home Usage

January 2026

Claim Testing

Claim Testing Study for a Men’s Collagen Supplement Using In-Home Usage

January 2026

Brand Tracking Study

Understating Hygiene Behaviour and lower-tier city sanitary napkin insights

November 2025

Consumer Insights

Sanitary Napkin – Consumer Insights - Home Visits

November 2025

Claim Testing

Claim Testing Study for a Men’s Collagen Supplement Using In-Home Usage

January 2026

Brand Tracking Study

Understating Hygiene Behaviour and lower-tier city sanitary napkin insights

November 2025

Consumer Insights

Sanitary Napkin – Consumer Insights - Home Visits

November 2025

Store Audit

Retail Store Audit Case Study: Enhancing Brand Compliance & Operational Excellence

November 2025

All Stories

Store Audit

Retail Store Audit Case Study: Enhancing Brand Compliance & Operational Excellence

November 2025

Mystery Shopping

Retail Mystery Audit for a Multi-Brand Electronics Chain

November 2025

Feasibility Study

Feasibility Study of the New Economy Diaper Product in Rural India

November 2025

Brand Positioning Research

Smartphone Brand Positioning Study: Analysis of Established and Emerging Markets

October 2025

Loyalty Program

Elevating Loyalty in the Decorative Surface Solutions Industry: A Pan-India Dealer Insights Study

October 2025

Brand health & Consumer perception

Brand Health Study: Strengthening Consumer Perception in India’s TV Market

October 2025

Communication Evaluation Study

Unlocking the Smartphone Marketing Playbook for Tier-2 Youth in India

September 2025

Communication Evaluation Study

Decoding What Drives Youth Smartphone Preferences and Marketing Impact

September 2025

Consumer Behavior Study

Customer Perspective Study for Jewellery Retail Expansion

September 2025

Consumer Purchase Behavior

Understanding Color Panel Preferences for Foldable Smartphones

September 2025

Customised Research

Loyalty Program Audit | Laminates Manufacturer

August 2025

Smartphone CMF Design Study in India – Case Study

Product Development

Next-Gen CMF Design Insights: Decoding Consumer Preferences for Smartphone Aesthetics in India

August 2025

Price Benchmarking

Enhancing Market Visibility – Quarterly Distributor Pharmaceutical Audit in India

August 2025

Brand strategy

Decoding Motorcycle Market Insights in India through a Hybrid Approach

August 2025

Consumer insights

Consumer Insights for Premium Earbuds: Understanding True Wireless Earbud Users in Delhi NCR

August 2025

satisfaction Study

In-depth Understanding of Low Customer Satisfaction Ratings

June 2025

Satisfaction Study

Measuring Satisfaction Levels among Exporters and Commercial Bankers

June 2025

Consumers behaviors

Decoding India’s Mobile Money Shift: Users, Channels, Gaps

June 2025

Brand strategies

Measuring Brand Health and Campaign Effectiveness for a Financial Services Firm

June 2025

New Product Development

Assessing Consumer Perceptions to Estimate Market Opportunities in the Life Insurance Space

May 2025

Brand preference

Brand Awareness, Preference, and Satisfaction for a Fintech Brand

May 2025

Customer satisfaction

Mapping Customer Satisfaction in Mobile Phone Loans: A Pan-India Study

May 2025

Customer Satisfaction

Mapping Customer Satisfaction in BFSI: A Strategic Study Among Exporters & Commercial Bankers

May 2025

Consumer behaviour

Decoding Consumer Preferences: Feature Response for Foldable Smartphone Innovation

May 2025

Consumer behaviour

Reimagining Digital Banking: Usability Testing for a Mobile App Experience

May 2025

Campaign Testing

Measuring post-campaign impact for a television brand

April 2025

Consumer Insights

A Comprehensive Label Design Study for Super-Efficient Appliances

October 2023

Consumer behaviour

Colouring Perceptions: A Premium Foldable Smartphone's Design Put to the Test

May 2025

Brand strategy

Empowering a Leading Cancer Care Hospital with Strategic Marketing Communication

May 2025

New product development

Understanding Glucose Monitoring Preferences at Home: A Patient-Centric Research Study

May 2025

consumer insights

Unfolding Consumer Expectations in the Foldable Smartphone Market

May 2025

Brand Perception

Unlocking growth opportunities in India's enduro & motocross motorcycle market

February 2025

Customer satisfaction study

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

February 2025

Retail audits

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

January 2025

Catchment Analysis

Catchment Analysis for a New Store

January 2025

Case Study Tracking Competitor Insights and In-Store Performance for a Leading Retail Chain

Track Study

Tracking Competitor Insights & In-Store Performance for a Retail Chain

January 2025

Consumer Preferences in Focus Shopping Simplified Insights into the Home Décor Buying Journey

Consumer Insight

Consumer Preferences in Home Décor Buying Journey

January 2025

UX Research

Analyzing App Experience for a Furniture & Homeware Brand

January 2025

Case Study Understanding First-Time Usage Experience and Adherence Challenges of Hair Care Solutions

Consumer Behaviour

Understanding First-Time Use and Adherence Challenges in Hair Care

January 2025

Consumer Behaviour

Optimizing cab commuter insights in delhi’s hotspots

November 2024

Consumer Behaviour

Building a consumer panel for a leading cosmetics company’s R&D projects

November 2024

Consumer Behaviour

Understanding grooming and beauty trends across India

November 2024

Consumer Behaviour

Premium Smartphone Study: Opportunities vs Apple & Samsung

October 2024

Consumer Insights

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

August 2024

Product Testing

Product testing: Consumer acceptance for a biryani rice brand

August 2024

Campaign Efficacy

Flip Phone Campaign Impact & Brand Perception Study

November 2023

Consumer Insights

Brand perception and positioning for a leading wealth management company

October 2023

Product Testing

A culinary exploration: introducing fruit-infused rice to the indian palate

October 2023

Retail Census

Retail Census: Consumer Electronics & Appliances Sales Insights

October 2023

Consumer Insights

Energy label design & impact study - Ministry of Energy, India

October 2023

Consumer Insights

Decoding Consumer Expectations for Futuristic Smart TVs

October 2023

Consumer Insights

Migraine Treatment Study: Insights from HCPs & Neurologists

October 2023

Woman sitting on a couch and turning on AC with remote

CONSUMER UNDERSTANDING

A Deep dive into the features that drive Air Conditioner purchases

October 2023

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Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

USA

Market Xcel Data Matrix Inc
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

Market Xcel Data Matrix Pvt. Ltd
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Tel: +91 11 42343500

info@market-xcel.com

Terms & Conditions

A showcase of ourresearch excellence

Claim Validation Study for a Leading Inverter AC Brand in India

Trending Stories

Claim Testing Study for a Men’s Collagen Supplement Using In-Home Usage

Claim Testing Study for a Men’s Collagen Supplement Using In-Home Usage

Understating Hygiene Behaviour and lower-tier city sanitary napkin insights

Sanitary Napkin – Consumer Insights - Home Visits

Claim Testing Study for a Men’s Collagen Supplement Using In-Home Usage

Understating Hygiene Behaviour and lower-tier city sanitary napkin insights

Sanitary Napkin – Consumer Insights - Home Visits

Retail Store Audit Case Study: Enhancing Brand Compliance & Operational Excellence

All Stories

Retail Store Audit Case Study: Enhancing Brand Compliance & Operational Excellence

Retail Mystery Audit for a Multi-Brand Electronics Chain

Feasibility Study of the New Economy Diaper Product in Rural India

Smartphone Brand Positioning Study: Analysis of Established and Emerging Markets

Elevating Loyalty in the Decorative Surface Solutions Industry: A Pan-India Dealer Insights Study

Brand Health Study: Strengthening Consumer Perception in India’s TV Market

Unlocking the Smartphone Marketing Playbook for Tier-2 Youth in India

Decoding What Drives Youth Smartphone Preferences and Marketing Impact

Customer Perspective Study for Jewellery Retail Expansion

Understanding Color Panel Preferences for Foldable Smartphones

Loyalty Program Audit | Laminates Manufacturer

Next-Gen CMF Design Insights: Decoding Consumer Preferences for Smartphone Aesthetics in India

Enhancing Market Visibility – Quarterly Distributor Pharmaceutical Audit in India

Decoding Motorcycle Market Insights in India through a Hybrid Approach

Consumer Insights for Premium Earbuds: Understanding True Wireless Earbud Users in Delhi NCR

In-depth Understanding of Low Customer Satisfaction Ratings

Measuring Satisfaction Levels among Exporters and Commercial Bankers

Decoding India’s Mobile Money Shift: Users, Channels, Gaps

Measuring Brand Health and Campaign Effectiveness for a Financial Services Firm

Assessing Consumer Perceptions to Estimate Market Opportunities in the Life Insurance Space

Brand Awareness, Preference, and Satisfaction for a Fintech Brand

Mapping Customer Satisfaction in Mobile Phone Loans: A Pan-India Study

Mapping Customer Satisfaction in BFSI: A Strategic Study Among Exporters & Commercial Bankers

Decoding Consumer Preferences: Feature Response for Foldable Smartphone Innovation

Reimagining Digital Banking: Usability Testing for a Mobile App Experience

Measuring post-campaign impact for a television brand

A Comprehensive Label Design Study for Super-Efficient Appliances

Colouring Perceptions: A Premium Foldable Smartphone's Design Put to the Test

Empowering a Leading Cancer Care Hospital with Strategic Marketing Communication

Understanding Glucose Monitoring Preferences at Home: A Patient-Centric Research Study

Unfolding Consumer Expectations in the Foldable Smartphone Market

Unlocking growth opportunities in India's enduro & motocross motorcycle market

A Data-Driven Approach to Enhancing Insurance Customer Satisfaction & Loyalty in the Insurance Sector

Sipping Insights: How Retail Audits enhanced Beverage Brand Growth

Catchment Analysis for a New Store

Tracking Competitor Insights & In-Store Performance for a Retail Chain

Consumer Preferences in Home Décor Buying Journey

Analyzing App Experience for a Furniture & Homeware Brand

Understanding First-Time Use and Adherence Challenges in Hair Care

Optimizing cab commuter insights in delhi’s hotspots

Building a consumer panel for a leading cosmetics company’s R&D projects

Understanding grooming and beauty trends across India

Premium Smartphone Study: Opportunities vs Apple & Samsung

Behind the wheel of rejection: analyzing the fall of a premium SUV variant in India

Product testing: Consumer acceptance for a biryani rice brand

Flip Phone Campaign Impact & Brand Perception Study

Brand perception and positioning for a leading wealth management company

A culinary exploration: introducing fruit-infused rice to the indian palate

Retail Census: Consumer Electronics & Appliances Sales Insights

Energy label design & impact study - Ministry of Energy, India

Decoding Consumer Expectations for Futuristic Smart TVs

Migraine Treatment Study: Insights from HCPs & Neurologists

A Deep dive into the features that drive Air Conditioner purchases

Be our next success tale?

Be our next success tale?

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Company

Industries

USA

SINGAPORE

A showcase of our
research excellence