Consumer Insights
Consumer Study of Device Care and Technology Protection Plans for Global Technology Company
CASE STUDY
Updated on Sep 6, 2023
Client
The client was a worldwide technology company.
Client Challenge
Our goal is to determine consumer thoughts, ideas and factors that surround purchase behaviours of technology protection plans/device care plans.
Solution
Methodology
We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.
Geography
The United Kingdom, South Korea, Germany, and Thailand.
Sample Size Targeted
Requirements
The respondents must own specific brands of products, with some currently using protection plans, some who have used but later cancelled protection plans, and some who have never purchased a protection plan(s).
Sample size targeted
12 per gergraphy
Mode of conduct
Via Zoom, in the native language.No simultaneous translation required.
Time Duration
1 hour
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