Consumer Insights
Consumer Study for a Major Shoe Manufacturer
CASE STUDY
Updated on Aug 4, 2023
Client
The client is a major shoe manufacturer in North America
Client Challenge
Understand and Analyze the factors influencing the purchase behaviours of consumers and develop growth strategies for the shoe manufacturer.
Solution
Methodology
We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.
Geography
New York, Los Angeles, Dallas
Sample Size Targeted
Mode of conduct
The research program included 10 in-person FGDs conducted across the client’s showrooms covering all the geos.
Gender Group
7-8 males per group
Age Group
25-29 years
Household income
$125K
Time Duration
105 Minutes
Timeline
Sep 10 – Oct 6, 2022
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