Consumer Insights
Consumer/B2B Behavioural Study for a retail company
CASE STUDY
Updated on Jan 10, 2022
Client
A large retail company specialising in home improvements.
Client Challenge
To understand more deeply the implicit behavioural factors that drive attitudes, beliefs, and behaviours about home improvement projects among both DIY consumers and professionals.
Solution
Methodology
We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.
Geography
USA Nationals
Sample Size Targeted
Sample size targeted
DIY Consumers: 10 Millennial homeowners & 10 Boomer Homeowners. Professionals: 20 Experts in repair, replacement, & restoration of residential and commercial properties.
Mode of conduct
Digital Diaries
Time Duration
180 minutes over a course of 5 days
Timeline
Nov – Dec 2022
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