Consumer/B2B Behavioural Study for a retail company
Updated on Jan 10, 2022
A large retail company specialising in home improvements.
To understand more deeply the implicit behavioural factors that drive attitudes, beliefs, and behaviours about home improvement projects among both DIY consumers and professionals.
We designed a research program wherein we seek to interview qualified Gastroenterologists from our partner’s proprietary medical database.
Sample Size Targeted
Sample size targeted
DIY Consumers: 10 Millennial homeowners & 10 Boomer Homeowners. Professionals: 20 Experts in repair, replacement, & restoration of residential and commercial properties.
Mode of conduct
180 minutes over a course of 5 days
Nov – Dec 2022
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