# Market Xcel > Market Xcel (Market Xcel Data Matrix Pvt. Ltd.) is India's largest integrated market research company, with additional operations under the same brand in the USA (Market Xcel Data Matrix Inc.) and Singapore (Market Xcel Data Matrix Pte. Ltd.). Founded 25+ years ago, the company has delivered 11,000+ / 40,000+ projects for 700+ clients across 65+ markets, combining qualitative and quantitative research, retail/social audits, panel-based research communities (5M+ panellists), and proprietary technology to help brands turn consumer behaviour into actionable insights. Market Xcel's site is organized into two parallel regional experiences on the same domain: the primary India/global site at the root (`/`) and a dedicated USA-focused subfolder (`/us`) that mirrors the same offerings with US-specific messaging, case studies, and contact details. Use the root pages for India/global-facing queries and the `/us` pages for USA-facing queries. ## Company - [About Us](https://www.market-xcel.com/about-us): Company overview, vision ("be a growth accelerator for businesses of all sizes across the globe"), mission, leadership message from Managing Director Manish Narang, and key stats (11,000+ projects, 25 years, 500+ team, 16 global offices). - [Our Team](https://www.market-xcel.com/our-team): Leadership and team profiles. - [Success Stories](https://www.market-xcel.com/success-stories): Index of client case studies/success stories across sectors such as wealth & real estate, luxury real estate, dairy farming, and poultry sub-sector research. - [Blogs](https://www.market-xcel.com/blogs): Articles and thought leadership on market research trends, methodologies, and industry insights. - [Contact Us](https://www.market-xcel.com/contact): Contact form and office details for New Delhi (HQ), USA, and Singapore offices. - [Privacy Policy](https://www.market-xcel.com/privacy-policy): Data privacy and handling policy. - [Terms & Conditions](https://www.market-xcel.com/terms-and-conditions): Website terms of use. ## Offerings - [Insights (Market Research)](https://www.market-xcel.com/insights): Hub page for Market Xcel's bespoke research solutions, grouped into Consumer, Retail, and Social research pillars, plus company differentiators (experience, global reach, quality control, proven track record) and FAQs. - [Communities](https://www.market-xcel.com/communities): Online research panel and community engagement platform covering B2C, B2B, Healthcare panels, and a dedicated Indian rural community network (6,000+ village-level entrepreneurs across 5,000+ villages), part of the global Xcel Global Panel (28M+ respondents across 80+ countries). - [Technology](https://www.market-xcel.com/technology): Overview of Market Xcel's proprietary technology stack, including AI/ML-backed analytics, data science platforms, fintech products for retailers, and e-mobility/sustainable-energy solutions. - [Industry Intelligence (Marketsandata)](https://www.marketsandata.com/): Market Xcel's external syndicated industry-report platform (separate domain). ## Insights Square (Research Solution Pages) - [Consumer Behaviour / Purchase Journey](https://www.market-xcel.com/insights/consumer-behaviour-research/consumer-purchase-journey): Research into consumer decision-making and the purchase journey. - [Brand Strategy](https://www.market-xcel.com/insights/brand-strategy-research): Research supporting brand positioning and strategy development. - [Communication Evaluation](https://www.market-xcel.com/insights/communication-evaluation-strategy-research): Evaluation of ad/communication effectiveness and strategy. - [New Product Development](https://www.market-xcel.com/insights/new-product-development-research): Research supporting NPD and innovation pipelines. - [Customer Satisfaction](https://www.market-xcel.com/insights/customer-satisfaction-survey-research): Customer satisfaction and CX survey research. - [Market Assessment](https://www.market-xcel.com/insights/market-assessment-expansion-research): Market sizing, entry, and expansion feasibility research. - [Retail Audit](https://www.market-xcel.com/insights/retail-store-audit-research): In-store retail audit research. - [Retail Display Audits](https://www.market-xcel.com/insights/retail-display-audits): Store display and merchandising audit research. - [Mystery Audit](https://www.market-xcel.com/insights/mystery-audit-shopping): Mystery shopping/mystery audit research. - [Shopper Insights](https://www.market-xcel.com/insights/shopper-insights-research): In-store and online shopper behaviour research. - [Price Benchmarking](https://www.market-xcel.com/insights/price-benchmarking-analysis): Competitive price benchmarking analysis. - [Feasibility Studies](https://www.market-xcel.com/insights/feasibility-studies): Social-sector and program feasibility studies. - [Monitoring & Evaluation](https://www.market-xcel.com/insights/monitoring-and-evaluation): M&E research for social/development programs. - [Baseline & Endline Studies](https://www.market-xcel.com/insights/baseline-endline-survey): Baseline and endline survey research for social programs. ## Industries - [Retail](https://www.market-xcel.com/industries/retail): Research solutions for the retail sector. - [FMCG](https://www.market-xcel.com/industries/fmcg): Research solutions for fast-moving consumer goods brands. - [Automotive](https://www.market-xcel.com/industries/automotive): Research solutions for the automotive sector. - [BFSI](https://www.market-xcel.com/industries/banking-financial-services-insurance): Research solutions for banking, financial services, and insurance. - [Healthcare](https://www.market-xcel.com/industries/healthcare): Research solutions for the healthcare sector. - [Consumer Durables & Electronics](https://www.market-xcel.com/industries/consumer-durables-electronics): Research solutions for durables and electronics brands. - [Beauty](https://www.market-xcel.com/industries/beauty): Research solutions for the beauty and personal care sector. - [E-commerce](https://www.market-xcel.com/industries/ecommerce): Research solutions for e-commerce businesses. - [Tourism & Hospitality](https://www.market-xcel.com/industries/tourism-hospitality): Research solutions for the tourism and hospitality sector. ## USA (market-xcel.com/us) - [USA Home](https://www.market-xcel.com/us): US-focused overview of Market Xcel's research capabilities (qualitative, quantitative, retail/audits), audiences covered (B2B, general consumers, healthcare professionals, social groups), and sectors served (automotive, pharma, FMCG, fintech, e-commerce, telecom, energy, logistics, hospitality). Stats: 700+ organizations supported, 5M+ verified respondents, 65+ markets, 1,000+ studies delivered. - [About (USA)](https://www.market-xcel.com/us/about-us): US entity/company overview. - [Team (USA)](https://www.market-xcel.com/us/team): US team profiles. - [Blogs (USA)](https://www.market-xcel.com/us/blogs): US-focused blog content. - [Success Stories (USA)](https://www.market-xcel.com/us/success-stories): Index of US case studies, including Gen Z shopper insights digital diary studies and home interior shopper experience research. - [Contact (USA)](https://www.market-xcel.com/us/contact): US contact form and office details (Virginia Beach, VA). - [Qualitative Research (USA)](https://www.market-xcel.com/us/qualitative-research): Focus groups, IDIs, ethnography, MROC, UX testing, intercept interviews, CX research, shop-alongs, digital diaries, mystery audits. - [Quantitative Research (USA)](https://www.market-xcel.com/us/quantitative-research): Online surveys (CAWI), CATI, IHUTs, CAPI, CLTs. - [Social Research (USA)](https://www.market-xcel.com/us/social-research): Social-sector research methodology for the US market. ## Optional - [Careers (LinkedIn)](https://www.linkedin.com/company/market-xcel-data-matrix-pvt-ltd/jobs/): Current job openings, hosted on LinkedIn rather than the primary domain. - [Certifications](https://framerusercontent.com/assets/x2pgnIismj2voqJYPYVBoOs7L8.zip): Downloadable ZIP of company certifications and accreditations. - [Brand Xcel 2024 (report request)](https://share.hsforms.com/194FLkbnsSw2wsYpxs1QMAgq8pa4): Form to request a copy of the annual Brand Xcel brand-ranking coffee-table book.