We at Market Xcel are thrilled to introduce our premier initiative, Brand Xcel, which has stood as a definitive benchmark in the market research industry since 2021. 

 Having garnered admiration from eminent marketers and industry stakeholders like Jayen Mehta (Amul), Sanjeev Handa (Maruti), Chandan Mukherjee (Nestle), Lloyd Mathias (Business Strategist) and Rama Bijapurkar and more, Brand Xcel serves as an atlas for the marketeers to navigate the changing waters and enabling brands to fortify their positioning and resonance among consumers.

For the past 3 years, we have been successfully hosting the Brand Xcel Conclave, where we share the findings from our year-long research on the changing marketing landscape in the Brand Xcel report. The report is based on a robust consumer survey of 30,000 respondents across cities, including rural India that unwraps the emerging consumer codes, offering a holistic portrait of the trends and macroeconomic shifts.

As we gear up for the fourth edition of the Brand Xcel 2025 report, we hereby invite you to participate and join the Brand Xcel Journey.