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Why choose Market Xcel for Qualitative Fieldwork?

Market Xcel is a market research organization that has immense experience in providing qualitative data analysis services, both in India and several other countries. Our teams of experienced professionals have been working in the field of data analysis in qualitative research for the past 14 years and therefore, have comprehensive knowledge about working in various sectors and markets. By helping you choose the most cost effective sampling techniques, sample size and methodologies, we help create the best service and support for brands/organizations from any sector.

Analysis of qualitative data is a very important aspect of any research as it is more related to concepts, opinions, values and behavior of people in social context. Further, qualitative research helps to create new theories and explore new areas of research. There are two types of data collected in qualitative research namely structured text (writings, stories, survey comments, news articles, books, etc.) and unstructured text (transcriptions, interviews, focus groups and conversation)

Qualitative Data Analysis (QDA) is procedure where some sense is given to the collected data/information. QDA provides some form of explanation, understanding or interpretation of people and situations. It is usually based on interpretative philosophy. The main idea behind QDA is to examine and determine a meaningful and symbolic content of the data.

Additionally as this form of data analysis is mainly deductive and inductive in nature it focuses on the following points while analyzing text data:

  • Primary message content
  • Evaluating the attitude of the respondent towards the content
  • Analyze whether the content represents an individual or group idea
  • Actual and hypothetical experience of the speaker

Qualitative Data Analysis Services

  • Content analysis
  • Narrative analysis
  • Discourse analysis
  • Framework analysis
  • Grounded theory
  • Semiotics

At Market Xcel, we provide clients with a wide range of Qualitative data collection techniques so that every research project can attain its objectives in a successful manner. Over the years, we have gained immense expertise and knowledge to conduct extensive qualitative projects.


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