-:Market Xcel Data Matrix Pvt. Ltd. : Your Research Partner :-
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At Market Xcel, we bring the customer perspective to New Product Development. Our market research work has shaped the design and development of numerous products, particularly those that require a deep understanding of the minds of decision makers and end users. We support our clients from the initial needs exploration to the product conceptualization and implementation of new products.

Throughout the process, we bring the “voice of the consumer” into the picture – always ensuring that research findings support our client’s product development decisions.

In addition, through contextual studies, we help our clients understand target users' interaction with the product in their usage context, thus making sure that our clients' focus is user-centered.

The new product development process can be broadly categorized into 4 stages. Market Xcel conducts research at every stage to ensure that product development decisions are backed by sound findings:
   
 
Identification
Identification and profiling of target segment as core design center, and exploration of their needs
Innovation Generation of ideas to build product concept
Conceptualisation Development of product
Implementation Development of total product augmentation

 

Here are some of the research methodologies and techniques we use to help our clients to develop new and successful products.
 
• Concept Testing

• Product Testing
• Usability Testing

• Product Evaluation
• Packaging Testing • Market Gap Identification
• Ethnographic Research

• Exploratory Research
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  Our Work
Case References :Auto


Case References :IT


Pharma Focus – Exposure &


Case References :Telecom


Case References :Concept


 
  Client Testimonial

NRI (Japan)
Dear Market Xcel members, I really appreciate you and your colleague for our survey. We are really satisfied with your outputs and correspondence


Chuo Senko (Thailand):
My name is Moke. Asama and myself will be handling the Hit study from Phase 2 onward. Lynn always speaks highly about your cooperation and speed of respond. It helps her passed through Phase 1 with customers’ much acclaim.


Brain Juicer (UK):
In terms of our experience of this project; the project itself went very smoothly, your team were able to turn around the fieldwork very fast which allowed us to keep to our deadlines here. The end client at Nokia was very impressed with the project and if we have any further research in India then I will certainly be in contact.


Fusion (Hong Kong):
We made the presentation to the client today and it went very well. The client is generally very pleased.


Ace-fw (China):
This is Juliana. Again, thank you SO MUCH for your help on OHT project