online@ xcel
The Foundation of Research
The Internet is growing at a breakneck speed in India. India has registered 4th slot amongst the top 10 nations in the world with 81 million internet users. Various studies indicate that by the year 2010, India will have the world's third largest Internet population. Internet is moving from New Media to a Mass Media.Market Xcel's actively managed proprietary panel (called Xcel-Online Surveys) provides the industry with credible, quality, actionable data. Xcel-Online Surveys creates and maintains this environment by implementing our quality control standards and employing a dedicated panel management team that is solely focused on the development of a community of active, engaged and genuine respondents.
The Theory of Member Recruitment
- Dual double Opt-in: Choice between e-mail and Mobile Phone
- Exclusive use for market research industry
- Extensive profiling
- 92-95% of the panel recruitment done online through following sources, thus providing clients access to active internet population:
- Banners
- Referrals
- Affiliate Programs
- In-person recruitment for tough to target groups like teens, physicians, IT/C-level professionals
The Intelligence of Quality & Panel Management
- Actively managed by a dedicated panel management team
- Real-time incentives to survey respondents
- Compliance with ICC/ESOMAR International Code of Marketing and Social Practices and Market Research Society of India
- Strict, on-going quality control practices to indentify and remove questionable bad data
- Duplicate e-mail & username checks upon registration
- Mobile Phone number check upon registration
- Security code (Captcha) at registration to prevent fraudulent/automated registration to the panel
- Conduct 'trap' surveys to spot dishonest respondents
2008 Market Xcel Data Matrix Pvt. Ltd. All rights reserved.