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Why choose Market Xcel for Research?

When it comes to detailed and comprehensive research, you never need to go beyond Market Xcel. Our teams of experienced and knowledgeable professionals are best suited to help clients to understand the intricacies of the market in a comprehensive manner. As we have immense experience in the field of market research, we are able to develop deep layered solutions that go beyond expectations. Additionally, we also generate real time insights by leveraging technology in the best possible manner..

Market Xcel is a professional market research agency that has over the years provided unmatched customized research services to both national and international clients. We offer various market analysis techniques, which provide brands with an incredible overview about their product and market. We help brands to keep a track of changing demands, performance and other such factors through multiple research techniques. A good research is important for any brand because of the following reasons:
  • It helps a brand to understand their brand’s strengths and weaknesses from a customers’ point of view
  • It helps a brand to decipher how customers perceive their brand vis-à-vis competitive brands
  • It helps brands to grasp the important benefits of their respective product/service
  • It helps you understand how different customer groups perceive your brand’s product/service categories
Market research in India is something that is rapidly changing and evolving every second. That is why we as an agency, aim to transform data into insights that inspire our clients to better, braver business decisions. We provide comprehensive services to various clients across sectors that include Automotive, IT & ITES, telecom, retail, consumer durables and FMCG among others.
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Business Market Research Techniques

  • Feasibility Research
  • Market Estimation
  • Usage & Attitude
  • Brand Image and Equity
  • Segmentation Research
  • Positioning Research
  • Mystery Audits
  • Ad/Concept Tests
  • Product/Blend Tests
  • Audience Measurement
  • Customer Satisfaction Research
  • Baseline Surveys
  • Impact Assessment Research
  • Profiling Research

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