Information & Technology research is about new paradigms. It requires a strong appreciation of the Technology Life Cycle, and the mentality towards technology adoption. In the context of technology product development, it is particularly important to explore and understand unarticulated needs, by distilling beyond the obvious.

The High Tech studies conducted by Market Xcel have spanned the entire life cycle of IT products and services and have helped shape the strategic agenda of many global leaders in the industry.

We serve many Hi-Tech companies in end-user devices and consumer electronics, home and corporate personal computers, printing devices, digital photography, software and services, semiconductors and components, enterprise computing, data communications equipment, industrial electronics.

Market Xcel has generated the panel of CIO/CTO of top 1000 companies of India, which enable us to access them in lesser time and enhance the TAT.

Our experience includes:

• Research
• Needs Exploration studies
• Testing of New Concepts
• Product Placements
• Usability Tests
• Advertising Tests
• E-Commerce/Website Evaluation
• Retail Audit and Mystery Shopping
• Customer Satisfaction Tracking
• Channel/Distributor Research