FMCG is the fourth largest sector in the Indian Economy. Competition in the FMCG sector is very high resulting high pressure on marketers.

Signals pointing to Indian consumers' rising purchasing power, the higher penetration rate of FMCG products, the increase in the value of the shopping basket in large stores, the shift toward brands, as well as the effects of companies' marketing policies, are visible.

Our areas of expertise include various facets of branding and all areas of the marketing mix:

• Brand Positioning Studies to determine compelling value propositions and positioning
• Segmentation Studies to identify key target customers – establishing a roadmap for future products
• Pre and Post advertising campaign tracking
• Profiling the usage and attitudinal behaviour of customers
• Product/Taste Tests
• Understanding and exploring the mindset towards a product category
• Packaging Tests
• Branding Studies

Our consultants have helped the design, development and positioning of numerous Fast Moving Consumer Goods, for sectors such as:

• Food – fast food and packaged food
• Beverages
• Toiletries and cosmetics
• Dairy products
• Product/Taste Tests
• Tobacco
• Personal care
• Household products