-:Market Xcel Data Matrix Pvt. Ltd. : Your Research Partner :-
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There are many differences between consumer and B2B markets.  The differences do not necessarily lie in the products themselves, but in the way these products are exchanged, and the relationships which exist. In our experience, we find that business-to-business markets are characterised in the following ways
• Complexity of the purchase decision
• Derived Demand
• Less choice, or ability of switch supplier
• Smaller customer base
• Personal customer relationships
• High Value spend
• Technical products
• Differences in the ways in which product benefits are marketed
   
 
Business-to-Business research requires real expertise. At Market Xcel, our consultants and interviewers are well experienced in conducting in-depth interviews (face-to-face and over the telephone) and focus group discussions, with a variety of decision makers in MNCs. Our C-level audiences include CEOs, IT Managers, Financial Directors, Purchasing Managers, Business Line Managers, Retailers, etc.
   
 

By providing in-depth research insights, we have helped our clients understand the business market in a variety of situations:
 
• Understanding business environments and measuring business needs
• Segmentation and profiling of business customers
• Markets and competitive analysis
• Vertical market analysis
• Understanding decision making process
• Assessing market potential and feasibility
• New product/service concept tests
• Analysing distribution and sales channels - channel mapping, channel needs analysis
• Understanding process of evaluating and selecting partners / suppliers
• Measuring performance
• Benchmarking performance against competitors (e.g. product performance, customer satisfaction, brand perception)
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  Our Work
Case References :Auto


Case References :IT


Pharma Focus – Exposure &


Case References :Telecom


Case References :Concept


 
  Client Testimonial

NRI (Japan)
Dear Market Xcel members, I really appreciate you and your colleague for our survey. We are really satisfied with your outputs and correspondence


Chuo Senko (Thailand):
My name is Moke. Asama and myself will be handling the Hit study from Phase 2 onward. Lynn always speaks highly about your cooperation and speed of respond. It helps her passed through Phase 1 with customers’ much acclaim.


Brain Juicer (UK):
In terms of our experience of this project; the project itself went very smoothly, your team were able to turn around the fieldwork very fast which allowed us to keep to our deadlines here. The end client at Nokia was very impressed with the project and if we have any further research in India then I will certainly be in contact.


Fusion (Hong Kong):
We made the presentation to the client today and it went very well. The client is generally very pleased.


Ace-fw (China):
This is Juliana. Again, thank you SO MUCH for your help on OHT project