The automobile business is evolving rapidly on a worldwide basis. Brands are changing and the giant automobile companies are expanding deeper into providing financial services to car buyers. Meanwhile, all of the biggest, most successful automobile industry firms have become totally global in nature. Globalization is in evidence throughout the automobile industry.

On the car dealership side, giant, nationwide holding companies have acquired the best dealers in major markets. Even the used car business is being taken over by national chains.

E-commerce is having profound effects on the car industry. Consumers use the Internet to become better informed before making an automobile purchase.

Market Xcel has a wide experience in researching the automotive industry. Our insights and our confidence in researching the automotive industry are built on the experience we have gained in conducting multiple research studies for leading automotive companies

Our experience in the automotive industry covers a broad range of issues and topics including:

• Brand Positioning Studies to determine compelling value propositions and positioning for new products
• Naming Studies
• Advertising Tests for new campaigns
• Profiling the car usage patterns and attitudinal behaviour of customers
• Assessing market potential
• Understanding and exploring the mindset towards a product category
• Customer Satisfaction Tracking studies, to assess level of service experienced by customers